Brandwatch
Brandwatch's Overview
Brandwatch, now a Cision company, is a premier digital consumer intelligence platform. It empowers over 5,000 of the world's most admired brands and agencies to make insightful, data-driven decisions. Brandwatch offers a suite of tools including social media listening, audience analysis, influencer marketing, content marketing, and crisis management. By tracking billions of online conversations in real-time and providing sophisticated analytics, Brandwatch helps businesses understand consumer sentiment, identify trends, measure brand health, and engage with their audience more effectively. Its robust data coverage and advanced AI capabilities make it an indispensable tool for marketers, researchers, and PR professionals seeking to gain a competitive edge.
Where is Brandwatch's Headquarters?
HQ Function
Serves as a major center for product development, engineering, and customer success for the Brandwatch consumer intelligence suite within Cision.
Notable Features:
Located in the vibrant coastal city of Brighton, known for its creative culture and thriving tech scene. The office space was designed to foster collaboration and innovation.
Work Culture:
Brandwatch historically cultivated a dynamic, innovative, and employee-centric work culture, emphasizing teamwork, continuous learning, and a passion for data. This ethos is carried forward by the Brandwatch teams within Cision.
HQ Significance:
Brighton was the birthplace of Brandwatch and remains a crucial talent and innovation hub for its digital consumer intelligence technologies, maintaining its importance after the acquisition by Cision.
Values Reflected in HQ: The office environment and operations aim to reflect values of innovation, agility, customer focus, and collaborative problem-solving, supporting the analytical and creative work performed by the teams.
Location:
As an integral part of Cision, Brandwatch's consumer intelligence solutions and support services are available globally, leveraging Cision's extensive international network of offices. Key functions supported globally include sales, customer success management, multilingual data analysis and support, and distributed product development across several tech hubs. This ensures that clients worldwide can effectively utilize Brandwatch's leading tools and receive localized support and market expertise.
Street Address:
1st Floor, Sovereign House, Church Street
City:
Brighton
State/Province:
East Sussex
Country:
United Kingdom
Brandwatch's Global Presence
New York, New York, USA
Address: 200 Vesey Street, 24th Floor, New York, NY 10281 (Cision Office)
Drives growth and supports Brandwatch users in the Americas, tailoring consumer intelligence solutions to the specific market needs and trends of the region.
Stuttgart, Baden-Württemberg, Germany
Address: Heilbronner Str. 150, 70191 Stuttgart (Cision Germany GmbH Office)
Supports European clients, particularly in German-speaking markets, with tailored consumer intelligence solutions, local expertise, and multilingual support.
Paris, Île-de-France, France
Address: 5 Rue de la Bourse, 75002 Paris (Cision Office)
Facilitates Brandwatch's presence and growth in France and surrounding regions, providing localized services and insights for consumer intelligence.
Buying Intent Signals for Brandwatch
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Brandwatch
As of April 2025, Brandwatch' leadership includes:
Investors of Brandwatch
Brandwatch has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Executive changes impacting Brandwatch are primarily at the Cision leadership level, reflecting strategic appointments within the parent company that guide the overall direction of its brands, including Brandwatch. No major Brandwatch-specific executive departures have been publicly highlighted recently.
New Appointments:
Technology (Tech Stack) used by Brandwatch
Discover the tools Brandwatch uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Brandwatch Email Formats and Examples
Brandwatch email addresses have commonly used formats like [first]@brandwatch.com. Since the acquisition by Cision, employees may also use Cision's standard email format, which is typically [first].[last]@cision.com. For contacting Brandwatch specific personnel, the @brandwatch.com domain might still be active for many.
[first]@brandwatch.com (e.g., jane@brandwatch.com) or [first].[last]@brandwatch.com (e.g., jane.doe@brandwatch.com)
Format
sophie@brandwatch.com
Example
70%
Success rate
News and media
Cision PR Newswire • March 13, 2024
Brandwatch's New AI Capabilities Redefine Market Research
Brandwatch announced significant enhancements to its consumer intelligence platform, introducing new proprietary AI capabilities. These updates, including an AI-powered qualitative analysis tool named 'Ask Kaelen AI', are designed to provide deeper and faster insights from vast amounts of consumer data. This helps businesses understand nuanced online conversations and emerging trends with greater accuracy and speed, revolutionizing how market research is conducted....more
Cision PR Newswire • February 20, 2024
Cision Named a Leader in Media Monitoring for 12th Consecutive Time by G2
Cision, the parent company of Brandwatch, was recognized as a Leader in G2's Winter 2024 Grid Reports for Media Monitoring for the 12th consecutive time. This acknowledges Cision's strength in media monitoring, a core component that complements Brandwatch's social listening and consumer intelligence capabilities....more
Cision PR Newswire • October 24, 2023
Cision Report Reveals AI's Dominance in PR and Comms, Yet Human Touch Remains Crucial
Cision released its 2023 Global Comms Report, highlighting the increasing adoption of AI in public relations and communications. The report, leveraging insights across Cision's platforms including Brandwatch, emphasizes that while AI tools are becoming dominant, the strategic human element remains indispensable for effective communication....more
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