Brand USA
Brand USA's Overview
Brand USA is the destination marketing organization for the United States, established by the Travel Promotion Act. Its mission is to increase international visitation to the U.S., fuel the nation's economy, and enhance the image of the USA worldwide. Through global marketing and communication programs, Brand USA works in close partnership with the travel industry to showcase the diverse travel experiences and welcoming spirit available across all 50 states, five territories, and the District of Columbia.
Where is Brand USA's Headquarters?
HQ Function
The headquarters serves as the central hub for strategic planning, global marketing campaign development, operational management, financial oversight, and stakeholder engagement.
Notable Features:
Modern office facilities designed to foster collaboration and equipped with technology for global communications and operations. The location provides easy access to key government and industry partners.
Work Culture:
A dynamic, mission-driven, and collaborative environment focused on creativity, innovation, and effectiveness in promoting the United States as a premier travel destination. Employees are passionate about travel and tourism.
HQ Significance:
The D.C. headquarters is pivotal for coordinating national and international tourism efforts, liaising with government bodies, and representing the U.S. travel industry on a global stage.
Values Reflected in HQ: The headquarters' operations reflect Brand USA's commitment to collaboration, accountability, innovation, and inclusivity in promoting the entirety of the United States.
Location:
Brand USA supports its mission through a robust global presence, operating via a network of representation firms in more than 40 international markets. These firms act as extensions of Brand USA, implementing marketing and communication strategies tailored to local cultures and travel preferences. Functions supported globally include consumer marketing campaigns (digital, TV, print), travel trade training and partnerships, public relations, media FAM trips, and participation in major international travel trade shows. This decentralized approach allows Brand USA to effectively reach key international audiences and inspire travel to the United States from around the world.
Street Address:
750 17th St NW, Suite 400
City:
Washington
State/Province:
D.C.
Country:
USA
Brand USA's Global Presence
London, United Kingdom (representing UK & Ireland)
Address: Representation managed by Black Diamond
To inspire and increase travel visitation and spend from the UK and Ireland, which are historically significant inbound markets for the USA.
Frankfurt, Germany (representing Germany, Austria, Switzerland)
Address: Representation managed by traffic Gmbh
To grow the number of visitors from Germany, Austria, and Switzerland by highlighting diverse U.S. travel experiences.
Tokyo, Japan
Address: Representation managed by Aviareps
To rebuild and expand Japanese tourism to the United States, focusing on unique cultural and natural attractions.
Shanghai, China
Address: Representation managed by PingPong Digital / Mailman Group
To engage with the vast Chinese travel market and encourage discovery of U.S. destinations, adapting to evolving travel preferences.
Toronto, Canada
Address: Representation managed by Connect Worldwide Canada
To maintain and grow Canada's position as a top source market for U.S. inbound travel through targeted campaigns highlighting proximity and diverse offerings.
Buying Intent Signals for Brand USA
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Brand USA
As of April 2025, Brand USA' leadership includes:
Investors of Brand USA
Brand USA has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major C-suite executive hires or exits have been publicly announced for Brand USA in the last 12 months (June 2023 - June 2024), indicating a period of stability in its top leadership. Key appointments, such as the Chief Marketing Officer Staci Mellman (appointed May 2023), occurred prior to this specific 12-month period.
Technology (Tech Stack) used by Brand USA
Discover the tools Brand USA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Brand USA Email Formats and Examples
Brand USA commonly uses the first initial followed by the last name for its email addresses. This is a standard format for many organizations, facilitating easy communication.
F[last]@thebrandusa.com (e.g., JSmith@thebrandusa.com)
Format
cthompson@thebrandusa.com
Example
90%
Success rate
News and media
TravelPulse • May 30, 2024
Brand USA Spotlights Great Outdoors With New GoUSA TV Shows
Brand USA announced the launch of two new shows on its GoUSA TV streaming platform: 'USA Sidan,' hosted by Swedish TV personality Sanna Sjöswärd, and new episodes of 'Atlas of Inspiration,' focusing on outdoor adventures....more
Travel Weekly • April 17, 2024
Brand USA marketing delivered $86 billion in economic impact in FY23
Brand USA's marketing efforts in fiscal year 2023 generated $85.9 billion in economic impact for the U.S., supporting over 51,000 jobs, according to a study by Tourism Economics....more
Skift • February 27, 2024
Brand USA Sees Return of International Visitors to Pre-Pandemic Levels in 2025
Brand USA President and CEO Chris Thompson expressed optimism that international visitor arrivals to the U.S. will return to pre-pandemic levels by 2025, driven by strong demand and targeted marketing campaigns....more
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