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Brandtrust's Overview

Total employees40
HeadquartersNuremberg
Founded1998

BrandTrust is a leading management consultancy specializing in brand strategy, brand development, and brand management, particularly for B2B and B2C companies in the DACH region and beyond. Founded in 2003 by Klaus-Dieter Koch, they help organizations build resilient and profitable brands to achieve sustainable growth and market leadership. BrandTrust's methodology emphasizes evidence-based strategies, focusing on brand centricity, differentiation, and performance measurement. They work with a diverse range of clients, from medium-sized 'Mittelstand' companies to global corporations, offering services like brand positioning, brand architecture, brand experience management, and employer branding.

Where is Brandtrust's Headquarters?

HQ Function

Serves as the primary operational and strategic hub for BrandTrust, driving research, developing brand strategies, managing key client relationships, and coordinating activities across its other European offices.

Notable Features:

Located in the historic city of Nuremberg, the office likely combines modern, collaborative workspace design with the architectural character of its surroundings, fostering an environment conducive to strategic thinking and creativity.

Work Culture:

BrandTrust cultivates a work culture rooted in expertise, analytical rigor, and a passion for branding. The environment is collaborative, encouraging continuous learning and innovation to deliver high-impact, measurable results for clients. Employees are typically highly qualified and dedicated to the principles of effective brand management.

HQ Significance:

The Nuremberg headquarters is central to BrandTrust's identity and operations, being the founding location and the nerve center for a consultancy that has significantly influenced brand strategy for numerous well-known companies across Europe.

Values Reflected in HQ: The headquarters likely reflects BrandTrust's core values: depth of expertise, strategic foresight, client partnership, quality, and the pursuit of tangible brand performance and resilience.

Location:

BrandTrust operates with a strong foothold in Europe, with its headquarters in Germany and offices in Austria, Switzerland, and Slovenia. While its physical offices are concentrated in the DACH and Adriatic regions, the consultancy serves an international clientele, including multinational corporations. They support businesses globally in developing and implementing brand strategies that resonate across diverse markets, leveraging their expertise in international brand management and cross-cultural branding challenges.

Street Address:

Spitalgasse 9

City:

Nuremberg

State/Province:

Bavaria

Country:

Germany

Brandtrust's Global Presence

Vienna, Austria

Address: BrandTrust GmbH, Opernring 1, Top R 745-748, 1010 Wien, Austria

To deliver BrandTrust's specialized brand consulting services directly to the Austrian market, addressing region-specific challenges and opportunities, and fostering strong client partnerships within Austria and neighboring countries.

Zurich, Switzerland

Address: BrandTrust GmbH, Talacker 41, 8001 Zürich, Switzerland

To support Swiss businesses in enhancing their brand strength and global competitiveness, leveraging BrandTrust's expertise within the unique economic and cultural landscape of Switzerland.

Ljubljana, Slovenia

Address: BrandTrust d.o.o., Dunajska cesta 151, 1000 Ljubljana, Slovenia

To provide specialized brand strategy consulting and support to companies in Slovenia and Southeastern Europe, adapting BrandTrust's methodologies to local market dynamics and growth opportunities.

Buying Intent Signals for Brandtrust

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Brandtrust

As of April 2025, Brandtrust' leadership includes:

Klaus-Dieter Koch - Founder & CEO
Jürgen Gietl - Managing Partner
Colin Fernando - Managing Partner
Dr. Judith Scholz - Managing Partner
Christoph Hack - Partner & Head of BrandTrust Vienna
Silvia Frank - Partner & Head of BrandTrust Zurich
Jasna Suhadolc - Partner & Managing Director BrandTrust Ljubljana

Investors of Brandtrust

Brandtrust has been backed by several prominent investors over the years, including:

BrandTrust is a privately held company (GmbH) and does not publicly disclose its specific investors or ownership structure. It is typically understood to be owner-managed and/or partner-owned.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major announcements of new hires or exits at the senior executive/managing partner level for BrandTrust in the last 12 months. The company generally demonstrates stability in its leadership team.

Technology (Tech Stack) used by Brandtrust

Discover the tools Brandtrust uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Brandtrust Email Formats and Examples

BrandTrust typically uses the email format [firstname].[lastname]@brand-trust.com for its employees. This is a common and professional standard for corporate communications.

[firstname].[lastname]@brand-trust.com

Format

klaus.koch@brand-trust.com

Example

95%

Success rate

News and media

BrandTrust InsightsMay 14, 2024

BrandTrust News: Brand Trust - The new key entrepreneurial skill

BrandTrust discusses the increasing importance of brand trust as a critical competence for businesses, outlining how companies can build and maintain trust with their stakeholders in today's dynamic market environment....more

BrandTrust InsightsFebruary 27, 2024

BrandTrust News: The invisible power of brand rules

This article from BrandTrust explores the concept of 'brand rules' – often unwritten guidelines that shape brand perception and behavior – and how understanding and managing them can significantly enhance brand strength and consistency....more

BrandTrust InsightsNovember 21, 2023

BrandTrust News: Brand Experience Management: More than just customer journey optimization

BrandTrust delves into Brand Experience Management, emphasizing that it encompasses all touchpoints and interactions that shape a brand's perception, extending far beyond traditional customer journey optimization....more

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