BrandTrust is a leading management consultancy specializing in brand strategy, brand development, and brand management, particularly for B2B and B2C companies in the DACH region and beyond. Founded in 2003 by Klaus-Dieter Koch, they help organizations build resilient and profitable brands to achieve sustainable growth and market leadership. BrandTrust's methodology emphasizes evidence-based strategies, focusing on brand centricity, differentiation, and performance measurement. They work with a diverse range of clients, from medium-sized 'Mittelstand' companies to global corporations, offering services like brand positioning, brand architecture, brand experience management, and employer branding.
Serves as the primary operational and strategic hub for BrandTrust, driving research, developing brand strategies, managing key client relationships, and coordinating activities across its other European offices.
Located in the historic city of Nuremberg, the office likely combines modern, collaborative workspace design with the architectural character of its surroundings, fostering an environment conducive to strategic thinking and creativity.
BrandTrust cultivates a work culture rooted in expertise, analytical rigor, and a passion for branding. The environment is collaborative, encouraging continuous learning and innovation to deliver high-impact, measurable results for clients. Employees are typically highly qualified and dedicated to the principles of effective brand management.
The Nuremberg headquarters is central to BrandTrust's identity and operations, being the founding location and the nerve center for a consultancy that has significantly influenced brand strategy for numerous well-known companies across Europe.
BrandTrust operates with a strong foothold in Europe, with its headquarters in Germany and offices in Austria, Switzerland, and Slovenia. While its physical offices are concentrated in the DACH and Adriatic regions, the consultancy serves an international clientele, including multinational corporations. They support businesses globally in developing and implementing brand strategies that resonate across diverse markets, leveraging their expertise in international brand management and cross-cultural branding challenges.
Spitalgasse 9
Nuremberg
Bavaria
Germany
Address: BrandTrust GmbH, Opernring 1, Top R 745-748, 1010 Wien, Austria
To deliver BrandTrust's specialized brand consulting services directly to the Austrian market, addressing region-specific challenges and opportunities, and fostering strong client partnerships within Austria and neighboring countries.
Address: BrandTrust GmbH, Talacker 41, 8001 Zürich, Switzerland
To support Swiss businesses in enhancing their brand strength and global competitiveness, leveraging BrandTrust's expertise within the unique economic and cultural landscape of Switzerland.
Address: BrandTrust d.o.o., Dunajska cesta 151, 1000 Ljubljana, Slovenia
To provide specialized brand strategy consulting and support to companies in Slovenia and Southeastern Europe, adapting BrandTrust's methodologies to local market dynamics and growth opportunities.
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As of April 2025, Brandtrust' leadership includes:
Brandtrust has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major announcements of new hires or exits at the senior executive/managing partner level for BrandTrust in the last 12 months. The company generally demonstrates stability in its leadership team.
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BrandTrust typically uses the email format [firstname].[lastname]@brand-trust.com for its employees. This is a common and professional standard for corporate communications.
[firstname].[lastname]@brand-trust.com
Format
klaus.koch@brand-trust.com
Example
95%
Success rate
BrandTrust Insights • May 14, 2024
BrandTrust discusses the increasing importance of brand trust as a critical competence for businesses, outlining how companies can build and maintain trust with their stakeholders in today's dynamic market environment....more
BrandTrust Insights • February 27, 2024
This article from BrandTrust explores the concept of 'brand rules' – often unwritten guidelines that shape brand perception and behavior – and how understanding and managing them can significantly enhance brand strength and consistency....more
BrandTrust Insights • November 21, 2023
BrandTrust delves into Brand Experience Management, emphasizing that it encompasses all touchpoints and interactions that shape a brand's perception, extending far beyond traditional customer journey optimization....more
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