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Brands of Scandinavia's Overview

Total employees55
HeadquartersHammerum
Founded2009

Freequent is a Danish fashion brand operating under the umbrella of Brands of Scandinavia A/S. Launched in 2009, Freequent designs and sells contemporary apparel for women, focusing on a blend of Scandinavian simplicity, current trends, and value for money. The brand aims to provide women with a versatile wardrobe that includes everyday essentials, workwear, and pieces for special occasions, emphasizing quality, fit, and accessible fashion. Brands of Scandinavia acts as the parent company, supporting Freequent and other brands within its portfolio with infrastructure, strategy, and market access, particularly across Europe.

Where is Brands of Scandinavia's Headquarters?

HQ Function

The headquarters serves as the central hub for design, product development, sourcing, sales, marketing, logistics, and administrative functions for Freequent and other Brands of Scandinavia brands.

Notable Features:

The facility likely includes modern office spaces, design studios, showrooms for presenting collections to buyers, and warehousing capabilities, reflecting the operational needs of a dynamic fashion group.

Work Culture:

The work culture is expected to be dynamic, creative, and collaborative, typical of the fashion industry, with a strong emphasis on Scandinavian design principles, efficiency, and teamwork. Employees likely share a passion for fashion and trend-spotting.

HQ Significance:

The Hammerum HQ is significant due to its location in a key Danish textile region, allowing access to a skilled workforce, industry networks, and logistical advantages for European distribution. It centralizes control and strategic direction for the brands.

Values Reflected in HQ: The headquarters likely reflects values of Scandinavian design (functionality, minimalism, light), efficiency, innovation in fashion, and a collaborative spirit.

Location:

Freequent, under Brands of Scandinavia, primarily focuses its operations and sales within Europe. Its global presence is characterized by a strong distribution network encompassing thousands of retailers and points of sale across numerous European countries. Key functions supported globally include international sales management, partner relationship management with distributors and agents, participation in international fashion trade fairs, and digital commerce through its own and partner e-commerce platforms.

Street Address:

Birkegårdsvej 5

City:

Hammerum

State/Province:

Midtjylland

Country:

Denmark

Brands of Scandinavia's Global Presence

Oslo, Norway

Address: Brands of Scandinavia Showroom, Norwegian Fashion Center, Snarøyveien 30L

To strengthen brand presence in Norway, cater directly to Norwegian retailers, and gather market-specific feedback to inform design and sales strategies.

Stockholm, Sweden

Address: Brands of Scandinavia Showroom, Stockholm Fashion District, Augustendalsvägen 7

To drive sales growth in Sweden, maintain close ties with the Swedish fashion retail sector, and enhance brand visibility in a key Scandinavian market.

Buying Intent Signals for Brands of Scandinavia

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Brands of Scandinavia

As of April 2025, Brands of Scandinavia' leadership includes:

Claus Wæhrens - CEO, Brands of Scandinavia A/S (Parent Company)
Jesper Untermann True - CEO, Freequent A/S
Thomas DBL Bæch - International Sales Director, Freequent A/S

Investors of Brands of Scandinavia

Brands of Scandinavia has been backed by several prominent investors over the years, including:

Brands of Scandinavia A/S (Parent Company, Privately Held)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on available public information, there have been no major publicly announced executive hires or exits specifically for Freequent or its top leadership within Brands of Scandinavia in the last 12 months. The leadership team appears stable.

Technology (Tech Stack) used by Brands of Scandinavia

Discover the tools Brands of Scandinavia uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Brands of Scandinavia Email Formats and Examples

Emails from Freequent, part of Brands of Scandinavia, typically use the @freequent.com domain. Common formats include first name initial combined with last name, or full first name and last name.

[first_initial][last]@freequent.com (e.g. jdoe@freequent.com) or [first].[last]@freequent.com (e.g. jane.doe@freequent.com)

Format

jt@freequent.com

Example

80%

Success rate

News and media

Fashion Forum (DK)February 5, 2024

Brands of Scandinavia buys Fransa

Brands of Scandinavia A/S announced the acquisition of the womenswear brand Fransa from DK Company. This strategic move aims to strengthen Brands of Scandinavia's portfolio and market position. Fransa will continue as an independent brand within the group....more

Freequent Official Website (Blog/News Section)August 17, 2023

Freequent Highlights New Autumn Collection 'Embrace the Season'

Freequent launched its new autumn collection, 'Embrace the Season,' focusing on cozy knits, versatile outerwear, and rich autumnal colors. The collection emphasizes comfortable yet stylish pieces suitable for the changing weather, reflecting the brand's commitment to contemporary Scandinavian design....more

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