Freequent is a Danish fashion brand operating under the umbrella of Brands of Scandinavia A/S. Launched in 2009, Freequent designs and sells contemporary apparel for women, focusing on a blend of Scandinavian simplicity, current trends, and value for money. The brand aims to provide women with a versatile wardrobe that includes everyday essentials, workwear, and pieces for special occasions, emphasizing quality, fit, and accessible fashion. Brands of Scandinavia acts as the parent company, supporting Freequent and other brands within its portfolio with infrastructure, strategy, and market access, particularly across Europe.
The headquarters serves as the central hub for design, product development, sourcing, sales, marketing, logistics, and administrative functions for Freequent and other Brands of Scandinavia brands.
The facility likely includes modern office spaces, design studios, showrooms for presenting collections to buyers, and warehousing capabilities, reflecting the operational needs of a dynamic fashion group.
The work culture is expected to be dynamic, creative, and collaborative, typical of the fashion industry, with a strong emphasis on Scandinavian design principles, efficiency, and teamwork. Employees likely share a passion for fashion and trend-spotting.
The Hammerum HQ is significant due to its location in a key Danish textile region, allowing access to a skilled workforce, industry networks, and logistical advantages for European distribution. It centralizes control and strategic direction for the brands.
Freequent, under Brands of Scandinavia, primarily focuses its operations and sales within Europe. Its global presence is characterized by a strong distribution network encompassing thousands of retailers and points of sale across numerous European countries. Key functions supported globally include international sales management, partner relationship management with distributors and agents, participation in international fashion trade fairs, and digital commerce through its own and partner e-commerce platforms.
Birkegårdsvej 5
Hammerum
Midtjylland
Denmark
Address: Brands of Scandinavia Showroom, Norwegian Fashion Center, Snarøyveien 30L
To strengthen brand presence in Norway, cater directly to Norwegian retailers, and gather market-specific feedback to inform design and sales strategies.
Address: Brands of Scandinavia Showroom, Stockholm Fashion District, Augustendalsvägen 7
To drive sales growth in Sweden, maintain close ties with the Swedish fashion retail sector, and enhance brand visibility in a key Scandinavian market.
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As of April 2025, Brands of Scandinavia' leadership includes:
Brands of Scandinavia has been backed by several prominent investors over the years, including:
Based on available public information, there have been no major publicly announced executive hires or exits specifically for Freequent or its top leadership within Brands of Scandinavia in the last 12 months. The leadership team appears stable.
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Emails from Freequent, part of Brands of Scandinavia, typically use the @freequent.com domain. Common formats include first name initial combined with last name, or full first name and last name.
[first_initial][last]@freequent.com (e.g. jdoe@freequent.com) or [first].[last]@freequent.com (e.g. jane.doe@freequent.com)
Format
jt@freequent.com
Example
80%
Success rate
Fashion Forum (DK) • February 5, 2024
Brands of Scandinavia A/S announced the acquisition of the womenswear brand Fransa from DK Company. This strategic move aims to strengthen Brands of Scandinavia's portfolio and market position. Fransa will continue as an independent brand within the group....more
Freequent Official Website (Blog/News Section) • August 17, 2023
Freequent launched its new autumn collection, 'Embrace the Season,' focusing on cozy knits, versatile outerwear, and rich autumnal colors. The collection emphasizes comfortable yet stylish pieces suitable for the changing weather, reflecting the brand's commitment to contemporary Scandinavian design....more
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