Brandfolder
Brandfolder's Overview
Brandfolder is a premier Digital Asset Management (DAM) platform designed to help brands effectively organize, manage, share, and analyze their digital assets. Acquired by Smartsheet in 2020, Brandfolder empowers marketing and creative teams to enhance brand consistency, improve collaboration, and accelerate campaign delivery. Its intuitive interface and powerful features, including AI-driven capabilities, make it a vital tool for businesses looking to maximize the value of their brand collateral.
Where is Brandfolder's Headquarters?
HQ Function
Serves as the primary hub for Brandfolder's dedicated product development, sales, marketing, and customer success teams, focusing on the Digital Asset Management platform.
Notable Features:
Located in Denver's vibrant RiNo (River North) Art District, known for its creative energy and repurposed industrial spaces. The office likely features a modern, open design conducive to collaboration and innovation.
Work Culture:
Brandfolder fosters a dynamic and innovative work culture, emphasizing collaboration, customer-centricity, and empowering brands. As part of Smartsheet, it benefits from a broader culture of achievement and impact, while retaining its unique focus on creative and marketing technology.
HQ Significance:
The Denver headquarters is significant as the origin of Brandfolder's platform and remains a key center for its ongoing innovation, product strategy, and dedicated team operations within the Smartsheet organization.
Values Reflected in HQ: The headquarters and its operations reflect values of innovation, efficiency, brand integrity, and customer empowerment, central to Brandfolder's mission.
Location:
While Brandfolder's core product team is based in Denver, its platform serves a global clientele. Since its acquisition by Smartsheet, Brandfolder leverages Smartsheet's worldwide infrastructure, office network, and international teams. This enables global sales, localized customer support, and operational reach across North America, Europe, Asia-Pacific, and other regions, ensuring comprehensive service for its diverse customer base.
Street Address:
3461 Ringsby Ct #235
City:
Denver
State/Province:
Colorado
Country:
USA
Brandfolder's Global Presence
Bellevue, Washington/USA
Address: 10500 NE 8th St, Suite 1300, Bellevue, WA 98004, USA
Serves as the central hub for Smartsheet's global operations, guiding the strategic direction, resource allocation, and integration of Brandfolder within the broader Smartsheet ecosystem.
London, United Kingdom
Address: The Bower, 207 Old Street, London, EC1V 9NR, UK
Facilitates Brandfolder's market presence and customer engagement in the EMEA region, leveraging Smartsheet's established infrastructure and local expertise.
Buying Intent Signals for Brandfolder
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Brandfolder
As of April 2025, Brandfolder' leadership includes:
Investors of Brandfolder
Brandfolder has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As Brandfolder operates as a product line within Smartsheet, distinct executive new hires or exits specifically for 'Brandfolder-inc-' are generally not announced separately. Key leadership appointments or changes that would impact Brandfolder typically occur at the Smartsheet corporate or senior management level. No major, publicly disclosed executive changes solely for the Brandfolder unit have been noted in the past 12 months.
Technology (Tech Stack) used by Brandfolder
Discover the tools Brandfolder uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Brandfolder Email Formats and Examples
Brandfolder, as part of Smartsheet, likely utilizes email formats common in tech companies. While individual variations can exist, typical structures for @brandfolder.com addresses include first name and last name combinations.
Common formats for @brandfolder.com include [first].[last]@brandfolder.com or [first_initial][last]@brandfolder.com. For example, `jane.doe@brandfolder.com` or `jdoe@brandfolder.com`.
Format
example.person@brandfolder.com
Example
75%
Success rate
News and media
Business Wire • March 13, 2024
Brandfolder by Smartsheet Named a Leader in Digital Asset Management For Customer Experience, Q1 2024 Report by Independent Research Firm
Brandfolder announced it was named a Leader in The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2024. The report recognized Brandfolder for its strong current offering and strategy....more
Smartsheet Newsroom • July 26, 2023
Smartsheet Empowers Customers to Make a Difference with New Purpose-Built AI Offerings
Smartsheet unveiled new AI tools across its platform, including features that leverage Brandfolder's capabilities, to help customers generate insights, automate processes, and create content more efficiently. This includes AI-powered image generation and management within Brandfolder....more
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