HQ Function

Served as the central hub for product development, marketing, sales, customer support, and overall business operations before its acquisition.

Notable Features:

As a startup, the headquarters likely featured a modern, open-plan office environment conducive to collaboration and innovation, common in the tech industry. Specific architectural highlights are not publicly documented.

Work Culture:

The work culture was likely dynamic, fast-paced, and entrepreneurial, emphasizing creativity, digital innovation, and strong relationships with both brands and influencers. A collaborative and results-oriented atmosphere was probable.

HQ Significance:

The New York headquarters was strategically important for accessing a rich talent pool, networking with brands and media agencies, and positioning BrandBacker within the vibrant US digital marketing ecosystem.

Values Reflected in HQ: The headquarters would have aimed to reflect values such as innovation, connectivity, transparency in influencer collaborations, and a passion for digital marketing trends.

Location:

Prior to its acquisition, BrandBacker primarily operated from its US base but served a global clientele of brands and a diverse network of influencers from various countries. Its platform facilitated international influencer marketing campaigns, though its physical office presence was concentrated in the US.

Street Address:

[Information not publicly available, likely a commercial office space or co-working environment typical for tech startups]

City:

New York

State/Province:

NY

Country:

USA