HQ Function

Served as the central hub for strategic planning, client management, creative development, and administrative operations for its experiential marketing services across North America.

Notable Features:

Strategically located in Midtown Manhattan, offering excellent accessibility and a prestigious business address suitable for a leading marketing agency. Internal features were typical for a creative agency in a prime NYC office building.

Work Culture:

As an experiential marketing agency, Brand Connections fostered a dynamic, creative, and collaborative work environment. The culture emphasized innovation, client-centric solutions, teamwork, and delivering high-impact, measurable results for brands.

HQ Significance:

The New York headquarters was pivotal in managing nationwide campaigns, cultivating key client relationships, attracting top talent, and driving the company's growth and reputation in the competitive marketing landscape.

Values Reflected in HQ: The choice of a Madison Avenue address historically reflected the company's ambition, professionalism, and its positioning at the heart of the advertising and marketing industry, signaling its commitment to excellence and industry leadership.

Location:

Brand Connections primarily focused its experiential marketing services within North America, with a robust operational presence across the United States. While it served national and international brands, its campaign execution and physical office network were largely concentrated on the U.S. market. Its successor entity, Mosaic, now operates with a broader North American footprint and global service capabilities.

Street Address:

292 Madison Avenue, 16th Floor

City:

New York

State/Province:

NY

Country:

USA