HQ Function

The headquarters serves as the central hub for strategic decision-making, brand management, design, marketing, sales, finance, and administrative operations for its portfolio of brands.

Notable Features:

Modern office space likely featuring showrooms for its various brands, collaborative workspaces, and design studios tailored to the fashion and footwear industry.

Work Culture:

A dynamic, fast-paced, and creative environment driven by the fashion and retail calendar. Emphasis on brand passion, teamwork, innovation, and customer focus.

HQ Significance:

The Port Melbourne headquarters is strategically important for overseeing the company's diverse brand portfolio, managing national distribution, and driving growth strategies within the competitive ANZ retail market.

Values Reflected in HQ: The headquarters likely reflects values of innovation, style, collaboration, and operational excellence, essential for managing a diverse brand collective.

Location:

While Brand Collective Pty Ltd primarily operates within Australia and New Zealand, it manages and distributes internationally recognized brands (e.g., Superdry, Clarks, Hush Puppies). Its global connection stems from licensing agreements, product sourcing, and strategic partnerships with these global brand owners. They ensure alignment with international brand strategies while adapting marketing, distribution, and product assortments to the local ANZ market nuances.

Street Address:

233-237 Lorimer Street

City:

Port Melbourne

State/Province:

VIC

Country:

Australia