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Identify and prioritize high-intent leads, and improve sales effectiveness
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Branch Metrics is a leading mobile growth platform, specializing in deep linking and mobile attribution. They empower businesses to optimize user experiences, measure campaign effectiveness across all channels, and drive app growth. Their technology helps marketers create seamless user journeys from web to app and attribute conversions accurately, ultimately increasing engagement and ROI. Branch provides solutions for mobile-first companies and traditional enterprises adapting to the mobile landscape.
Serves as the global headquarters, housing key departments such as executive leadership, engineering, product development, marketing, sales, and corporate operations. It's the central hub for innovation and strategic decision-making.
Located in the heart of Silicon Valley, the office likely features a modern, open-plan design to foster collaboration, with amenities typical of tech companies, such as breakout spaces, wellness rooms, and areas for team events.
Branch's HQ culture is often described as fast-paced, innovative, and collaborative. There's a strong emphasis on data-driven decisions, customer success, problem-solving, and empowering employees to take ownership of their work.
Its Silicon Valley location is significant for access to top tech talent, venture capital, industry partnerships, and proximity to a large ecosystem of tech companies and startups. It solidifies Branch's position as a key player in the mobile technology space.
Branch Metrics supports its global customer base through a network of strategically located offices and remote teams. These outposts provide sales, customer success, engineering, and marketing functions tailored to regional needs, ensuring worldwide coverage and localized support for its mobile linking and attribution platform across North America, Europe, Asia-Pacific, and other emerging markets.
1400 Seaport Blvd, Building B, Suite 300
Redwood City
CA
USA
Address: Generally located in Manhattan, specific WeWork or managed office spaces often used by tech companies.
To serve and expand Branch's client base in the Eastern United States and provide localized support and market expertise.
Address: Central London, typically in a tech hub or co-working space to facilitate industry connections.
To drive growth and support clients across the diverse EMEA region, adapting strategies to local market conditions.
Address: Located in a major tech park or business district in Bengaluru.
To tap into India's vast engineering talent pool, provide regional support, and cater to the burgeoning mobile-first economy in India and Southeast Asia.
Address: Likely in a central business district or tech precinct in Sydney.
To establish and grow Branch's presence in the ANZ market, providing dedicated local support and expertise.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Branch' leadership includes:
Branch has been backed by several prominent investors over the years, including:
Based on publicly available information, Branch Metrics has maintained a relatively stable core executive team. Any significant changes in the last 12 months would typically be announced via press releases or major tech news outlets. As of late 2023/early 2024, no major widely publicized C-suite shakeups were noted, but roles like Michael Zang (CFO) and Michelle Lerner (CPO) were more recent significant additions within the last 1-2 years.
Discover the tools Branch uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Branch Metrics commonly utilizes a few standard email formats. The most prevalent appears to be the [first name] format. Understanding these patterns can be helpful for professional communication.
[first]@branch.io or [first].[last]@branch.io
Format
alex@branch.io
Example
80%
Success rate
Branch Blog • 2023-09-26
Branch published its H1 2023 rankings for top advertising platforms, highlighting Meta, Google, Apple Search Ads, and TikTok as leading channels for mobile marketers based on performance and ROI....more
Branch Blog • 2023-02-07
Branch detailed its commitment and roadmap to support Google's Privacy Sandbox initiatives on Android, ensuring continued privacy-safe measurement and attribution for its clients as the mobile ecosystem evolves....more
PR Newswire • 2022-10-18
Branch announced the appointment of Michael Zang as its new Chief Financial Officer. Zang brings over 20 years of financial leadership experience in both public and private technology companies....more
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