What Does Branch Do?

Total employees490
HeadquartersRedwood City
Founded2014

Branch Metrics is a leading mobile growth platform, specializing in deep linking and mobile attribution. They empower businesses to optimize user experiences, measure campaign effectiveness across all channels, and drive app growth. Their technology helps marketers create seamless user journeys from web to app and attribute conversions accurately, ultimately increasing engagement and ROI. Branch provides solutions for mobile-first companies and traditional enterprises adapting to the mobile landscape.

Where Is Branch's Headquarters?

Branch officeBranch officeBranch officeBranch office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the global headquarters, housing key departments such as executive leadership, engineering, product development, marketing, sales, and corporate operations. It's the central hub for innovation and strategic decision-making.

Notable Features:

Located in the heart of Silicon Valley, the office likely features a modern, open-plan design to foster collaboration, with amenities typical of tech companies, such as breakout spaces, wellness rooms, and areas for team events.

Work Culture:

Branch's HQ culture is often described as fast-paced, innovative, and collaborative. There's a strong emphasis on data-driven decisions, customer success, problem-solving, and empowering employees to take ownership of their work.

HQ Significance:

Its Silicon Valley location is significant for access to top tech talent, venture capital, industry partnerships, and proximity to a large ecosystem of tech companies and startups. It solidifies Branch's position as a key player in the mobile technology space.

Values Reflected in HQ: The headquarters likely reflects Branch's core values such as 'Own It', 'Communicate Clearly', 'Customers First', 'Initiate and Iterate', and 'Grow Together', through its design encouraging teamwork, transparency, and continuous improvement.

Location:

Branch Metrics supports its global customer base through a network of strategically located offices and remote teams. These outposts provide sales, customer success, engineering, and marketing functions tailored to regional needs, ensuring worldwide coverage and localized support for its mobile linking and attribution platform across North America, Europe, Asia-Pacific, and other emerging markets.

Street Address:

1400 Seaport Blvd, Building B, Suite 300

City:

Redwood City

State/Province:

CA

Country:

USA

Where Else Does Branch Operate Around the World?

New York, NY/USA

Address: Generally located in Manhattan, specific WeWork or managed office spaces often used by tech companies.

To serve and expand Branch's client base in the Eastern United States and provide localized support and market expertise.

London, UK

Address: Central London, typically in a tech hub or co-working space to facilitate industry connections.

To drive growth and support clients across the diverse EMEA region, adapting strategies to local market conditions.

Bengaluru, India

Address: Located in a major tech park or business district in Bengaluru.

To tap into India's vast engineering talent pool, provide regional support, and cater to the burgeoning mobile-first economy in India and Southeast Asia.

Sydney, Australia

Address: Likely in a central business district or tech precinct in Sydney.

To establish and grow Branch's presence in the ANZ market, providing dedicated local support and expertise.

Buying Intent Signals for Branch

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Branch? Meet the Executive Team

As of April 2025, Branch' leadership includes:

Alex Austin - Chief Executive Officer & Co-Founder
Mada Seghete - Co-Founder & VP of Marketing & Market Development
Mike Molinet - Co-Founder & Former COO (current role may vary, often Board Member/Advisor)
Dmitri Gaskin - Chief Technology Officer
Mathew Prestifilippo - Chief Revenue Officer
Michelle Lerner - Chief People Officer
Michael Zang - Chief Financial Officer

Who's Investing in Branch?

Branch has been backed by several prominent investors over the years, including:

NEA (New Enterprise Associates)
Founders Fund
Playground Global
Madrona Venture Group
Samsung Ventures
Cowboy Ventures
Pear Ventures (formerly Pejman Mar Ventures)
Andy Rubin (Redpoint Ventures, Playground Global)
Plug and Play Ventures
TriplePoint Capital

What Leadership Changes Has Branch Seen Recently?

Hire0
Exits0

Based on publicly available information, Branch Metrics has maintained a relatively stable core executive team. Any significant changes in the last 12 months would typically be announced via press releases or major tech news outlets. As of late 2023/early 2024, no major widely publicized C-suite shakeups were noted, but roles like Michael Zang (CFO) and Michelle Lerner (CPO) were more recent significant additions within the last 1-2 years.

New Appointments:

Michael Zang, Michael Zang joined Branch Metrics as CFO, bringing extensive financial leadership experience from previous roles at high-growth tech companies.
Michelle Lerner, Michelle Lerner was appointed Chief People Officer to lead Branch's global human resources strategy and talent development.

What Technology (Tech Stack) Is Used byBranch?

Discover the tools Branch uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Branch Email Formats and Examples

Branch Metrics commonly utilizes a few standard email formats. The most prevalent appears to be the [first name] format. Understanding these patterns can be helpful for professional communication.

[first]@branch.io or [first].[last]@branch.io

Format

alex@branch.io

Example

80%

Success rate

What's the Latest News About Branch?

Branch Blog • 2023-09-26

Branch Metrics Releases Top Ads Platform Ranking for H1 2023

Branch published its H1 2023 rankings for top advertising platforms, highlighting Meta, Google, Apple Search Ads, and TikTok as leading channels for mobile marketers based on performance and ROI....more

Branch Blog • 2023-02-07

Branch Metrics Announces Support for Google’s Privacy Sandbox on Android

Branch detailed its commitment and roadmap to support Google's Privacy Sandbox initiatives on Android, ensuring continued privacy-safe measurement and attribution for its clients as the mobile ecosystem evolves....more

PR Newswire • 2022-10-18

Branch Appoints Michael Zang as Chief Financial Officer

Branch announced the appointment of Michael Zang as its new Chief Financial Officer. Zang brings over 20 years of financial leadership experience in both public and private technology companies....more

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