Bracell
What Does Bracell Do?
Bracell is a global leader in the production of dissolving pulp and specialty cellulose, recognized for its commitment to sustainable practices and high-quality products. A member of the RGE (Royal Golden Eagle) group of companies, Bracell operates state-of-the-art mills and sustainably managed eucalyptus plantations primarily in Brazil. Their products are key raw materials for a wide range of items, including textiles, baby wipes, eyeglass frames, and pharmaceutical products. Bracell focuses on innovation, environmental responsibility, and community development, aiming to create value for people, the planet, and the company.
Where Is Bracell's Headquarters?
HQ Function
Serves as the central corporate office, overseeing global strategy, finance, sales coordination, and corporate governance for Bracell's international operations.
Notable Features:
Located in UOB Plaza 1, one of Singapore's most iconic skyscrapers, offering a prestigious address in the heart of the central business district with advanced facilities.
Work Culture:
The Singapore office likely fosters a professional, multicultural, and globally-minded work environment, typical of international corporations in the city-state, focusing on strategic decision-making, innovation, and corporate functions.
HQ Significance:
The Singapore HQ underscores Bracell's global reach and its integration within the RGE group, leveraging Singapore's status as a major international business, trade, and financial center.
Values Reflected in HQ: The choice of a prominent, modern location in a global business hub reflects Bracell's ambition, professionalism, international operational scope, and commitment to excellence.
Location:
Bracell supports a global customer base with its dissolving pulp and specialty cellulose products. While its primary manufacturing operations and forestry are concentrated in Brazil, its corporate headquarters in Singapore, along with sales and marketing offices or representatives, ensure reach to international markets across Asia, Europe, and the Americas. Functions supported globally include strategic management, finance, sales, marketing, logistics, and customer support, ensuring seamless delivery and service to clients worldwide.
Street Address:
80 Raffles Place, #50-01 UOB Plaza 1
City:
Singapore
State/Province:
Singapore
Country:
Singapore
Where Else Does Bracell Operate Around the World?
São Paulo, São Paulo, Brazil
Address: Av. Brigadeiro Faria Lima, 3900, 8º andar, Itaim Bibi, São Paulo – SP, CEP 04538-132
Facilitates Bracell's operations in Brazil, the core of its pulp production. Supports liaison with local stakeholders, government, and manages the supply chain within South America.
Lençóis Paulista, São Paulo, Brazil
Address: Rodovia Juliano Lorenzetti, Km 4, s/n, Predio Administrativo - Distrito Industrial II, Lençóis Paulista - SP, CEP 18685-901
A major production hub, significantly contributing to Bracell's global pulp supply and showcasing its investment in cutting-edge, environmentally friendly manufacturing and innovation in the bioeconomy.
Camaçari, Bahia, Brazil
Address: Via Axial, s/n – Pólo Industrial, Camaçari – BA, CEP: 42810-900
Key production facility in the Northeast of Brazil, contributing to the regional economy, local community development, and Bracell's overall dissolving pulp capacity for the global market.
Água Clara, Mato Grosso do Sul, Brazil
Address: Rodovia BR 262, KM 114, S/N, Zona Rural, Água Clara - MS, CEP 79680-000
Represents future growth and expansion of Bracell's pulp production in a new region of Brazil, focusing on sustainable forestry and advanced mill operations.
Buying Intent Signals for Bracell
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Who's Leading Bracell? Meet the Executive Team
As of April 2025, Bracell' leadership includes:
Who's Investing in Bracell?
Bracell has been backed by several prominent investors over the years, including:
What Leadership Changes Has Bracell Seen Recently?
Bracell has made strategic leadership appointments, particularly in areas like sustainability, to bolster its operational excellence and commitment to responsible practices. Comprehensive details on all executive movements are not always publicly disclosed for subsidiaries of private groups.
New Appointments:
What Technology (Tech Stack) Is Used byBracell?
Discover the tools Bracell uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bracell Email Formats and Examples
Bracell typically utilizes standardized email formats for its employees, commonly based on combinations of first name and last name. While specific patterns can vary internally, a common professional structure is often adopted.
[first_name].[last_name]@bracell.com or [first_initial][last_name]@bracell.com
Format
firstname.lastname@bracell.com
Example
70%
Success rate
What's the Latest News About Bracell?
Bracell News • April 29, 2024
Bracell advances in human rights due diligence in its wood supply chain
Bracell has enhanced its human rights due diligence processes for its wood supply chain in Brazil. This involves implementing new tools and methodologies to identify, prevent, and mitigate potential adverse impacts, in line with international standards like the UN Guiding Principles on Business and Human Rights....more
Bracell News • January 11, 2024
Bracell obtains PEFC certification for its new plant in Lençóis Paulista (SP)
Bracell's new, state-of-the-art pulp mill in Lençóis Paulista, São Paulo, has successfully obtained the PEFC (Programme for the Endorsement of Forest Certification) chain of custody certification. This certification assures customers that the wood-based raw materials used in the mill originate from sustainably managed and certified forests....more
Bracell News • December 5, 2023
Bracell is recognized among the most innovative companies in Brazil
Bracell was highlighted as one of the most innovative companies in Brazil according to the Valor Inovação Brasil award. This recognition reflects the company's investments in technology, sustainable processes, and research and development within the pulp and paper sector....more
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