HQ Function

Serves as the primary hub for BOYY's global operations, including design direction, production management, brand strategy, and administrative functions, leveraging its Thai roots.

Notable Features:

While specific architectural details of the HQ are not widely publicized, it's expected to embody the brand's minimalist yet bold design ethos, providing a creative and functional environment in a prominent Bangkok commercial area.

Work Culture:

A dynamic, creative, and collaborative work culture that merges Thai craftsmanship influences with international fashion industry standards. Emphasis on innovation, meticulous attention to detail, and a passion for design.

HQ Significance:

The Bangkok headquarters underscores the brand's origins and its strong connection to Thai artistry and production capabilities. It serves as the operational core for its expanding international footprint in the luxury sector.

Values Reflected in HQ: Creativity, meticulous craftsmanship, a fusion of cultural influences (Thai heritage and global modernist perspective), and sophisticated, bold design.

Location:

BOYY maintains a significant global presence with key operational centers in Bangkok (Headquarters) and Milan (European Showroom & Office). The brand's functions are supported globally, encompassing design and product development, manufacturing oversight, international sales and distribution, marketing, public relations, and e-commerce. BOYY products are available through its flagship stores in cities like Bangkok, Milan, and Copenhagen, its worldwide e-commerce platform, and an extensive network of prestigious multi-brand luxury retailers across North America, Europe, Asia, and the Middle East.

Street Address:

1000/1-2 Liberty Plaza, Sukhumvit 55 (Thonglor) Road, Klongton Nua, Wattana

City:

Bangkok

State/Province:

Krung Thep Maha Nakhon

Country:

Thailand