highperformr logo

BOYY's Overview

Total employees66
HeadquartersBangkok
Founded2006

BOYY is a luxury fashion brand co-founded by Jesse Dorsey and Wannasiri Kongman. Renowned for its distinctive oversized buckle designs and sophisticated, minimalist aesthetic, BOYY specializes in high-end handbags, leather goods, shoes, and accessories. The brand has garnered international acclaim for its unique blend of bold architectural forms and timeless elegance, appealing to a discerning global clientele. BOYY operates flagship stores in key fashion capitals and is stocked by prestigious retailers worldwide, reflecting its strong and growing presence in the luxury market.

Where is BOYY's Headquarters?

HQ Function

Serves as the primary hub for BOYY's global operations, including design direction, production management, brand strategy, and administrative functions, leveraging its Thai roots.

Notable Features:

While specific architectural details of the HQ are not widely publicized, it's expected to embody the brand's minimalist yet bold design ethos, providing a creative and functional environment in a prominent Bangkok commercial area.

Work Culture:

A dynamic, creative, and collaborative work culture that merges Thai craftsmanship influences with international fashion industry standards. Emphasis on innovation, meticulous attention to detail, and a passion for design.

HQ Significance:

The Bangkok headquarters underscores the brand's origins and its strong connection to Thai artistry and production capabilities. It serves as the operational core for its expanding international footprint in the luxury sector.

Values Reflected in HQ: Creativity, meticulous craftsmanship, a fusion of cultural influences (Thai heritage and global modernist perspective), and sophisticated, bold design.

Location:

BOYY maintains a significant global presence with key operational centers in Bangkok (Headquarters) and Milan (European Showroom & Office). The brand's functions are supported globally, encompassing design and product development, manufacturing oversight, international sales and distribution, marketing, public relations, and e-commerce. BOYY products are available through its flagship stores in cities like Bangkok, Milan, and Copenhagen, its worldwide e-commerce platform, and an extensive network of prestigious multi-brand luxury retailers across North America, Europe, Asia, and the Middle East.

Street Address:

1000/1-2 Liberty Plaza, Sukhumvit 55 (Thonglor) Road, Klongton Nua, Wattana

City:

Bangkok

State/Province:

Krung Thep Maha Nakhon

Country:

Thailand

BOYY's Global Presence

Milan, Lombardy, Italy

Address: Via Cusani, 5, 20121 Milano MI, Italy (BOYY Salone Milano - Showroom and likely office)

Facilitates engagement with European fashion institutions, media, and retailers. Supports market expansion, brand visibility, and collection showcases in a major global fashion capital.

Buying Intent Signals for BOYY

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BOYY

As of April 2025, BOYY' leadership includes:

Wannasiri Kongman - Co-Founder & Creative Director
Jesse Dorsey - Co-Founder & Business Director

Investors of BOYY

BOYY has been backed by several prominent investors over the years, including:

BOYY is renowned for being privately owned and self-funded, maintaining its independence without external institutional investors.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no widely publicized major executive new hires or exits at BOYY in the last 12 months. As a privately held company, leadership changes beyond the co-founders are not typically announced publicly. The co-founders, Wannasiri Kongman and Jesse Dorsey, continue to lead the company.

Technology (Tech Stack) used by BOYY

Discover the tools BOYY uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BOYY Email Formats and Examples

BOYY likely uses standard professional email formats utilizing the @boyy.com domain, as seen in their public contact addresses (e.g., press@boyy.com, shop@boyy.com). Common patterns in the fashion and luxury industry include combinations of first name, last name, or initials.

Commonly [first].[last]@boyy.com or [first_initial][last]@boyy.com (e.g., j.doe@boyy.com or jdoe@boyy.com).

Format

example.contact@boyy.com

Example

80%

Success rate

News and media

Prestige Online ThailandJanuary 19, 2024

BOYY Celebrates New Collection with Event at Gaysorn Village Flagship

BOYY hosted an exclusive event at its Bangkok flagship store in Gaysorn Village to unveil its latest collection, attended by key media, influencers, and VIP customers, reinforcing its strong local presence....more

Vogue Hong KongOctober 12, 2023

BOYY Founders Discuss Design Philosophy for Spring/Summer 2024 Collection

In an interview with Vogue Hong Kong, BOYY co-founders Jesse Dorsey and Wannasiri Kongman shared insights into their creative process and design philosophy behind the Spring/Summer 2024 collection, emphasizing creative curiosity and authenticity....more

HypebeastJuly 28, 2023

BOYY Taps Tetsuya Suzuki for Fall/Winter 2023 Campaign

BOYY collaborated with emerging Japanese photographer Tetsuya Suzuki for its Fall/Winter 2023 campaign, aiming to bring a fresh and artistic visual direction to the brand's latest collection of accessories....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including BOYY, are just a search away.