BOYY is a luxury fashion brand co-founded by Jesse Dorsey and Wannasiri Kongman. Renowned for its distinctive oversized buckle designs and sophisticated, minimalist aesthetic, BOYY specializes in high-end handbags, leather goods, shoes, and accessories. The brand has garnered international acclaim for its unique blend of bold architectural forms and timeless elegance, appealing to a discerning global clientele. BOYY operates flagship stores in key fashion capitals and is stocked by prestigious retailers worldwide, reflecting its strong and growing presence in the luxury market.
Serves as the primary hub for BOYY's global operations, including design direction, production management, brand strategy, and administrative functions, leveraging its Thai roots.
While specific architectural details of the HQ are not widely publicized, it's expected to embody the brand's minimalist yet bold design ethos, providing a creative and functional environment in a prominent Bangkok commercial area.
A dynamic, creative, and collaborative work culture that merges Thai craftsmanship influences with international fashion industry standards. Emphasis on innovation, meticulous attention to detail, and a passion for design.
The Bangkok headquarters underscores the brand's origins and its strong connection to Thai artistry and production capabilities. It serves as the operational core for its expanding international footprint in the luxury sector.
BOYY maintains a significant global presence with key operational centers in Bangkok (Headquarters) and Milan (European Showroom & Office). The brand's functions are supported globally, encompassing design and product development, manufacturing oversight, international sales and distribution, marketing, public relations, and e-commerce. BOYY products are available through its flagship stores in cities like Bangkok, Milan, and Copenhagen, its worldwide e-commerce platform, and an extensive network of prestigious multi-brand luxury retailers across North America, Europe, Asia, and the Middle East.
1000/1-2 Liberty Plaza, Sukhumvit 55 (Thonglor) Road, Klongton Nua, Wattana
Bangkok
Krung Thep Maha Nakhon
Thailand
Address: Via Cusani, 5, 20121 Milano MI, Italy (BOYY Salone Milano - Showroom and likely office)
Facilitates engagement with European fashion institutions, media, and retailers. Supports market expansion, brand visibility, and collection showcases in a major global fashion capital.
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As of April 2025, BOYY' leadership includes:
BOYY has been backed by several prominent investors over the years, including:
There have been no widely publicized major executive new hires or exits at BOYY in the last 12 months. As a privately held company, leadership changes beyond the co-founders are not typically announced publicly. The co-founders, Wannasiri Kongman and Jesse Dorsey, continue to lead the company.
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BOYY likely uses standard professional email formats utilizing the @boyy.com domain, as seen in their public contact addresses (e.g., press@boyy.com, shop@boyy.com). Common patterns in the fashion and luxury industry include combinations of first name, last name, or initials.
Commonly [first].[last]@boyy.com or [first_initial][last]@boyy.com (e.g., j.doe@boyy.com or jdoe@boyy.com).
Format
example.contact@boyy.com
Example
80%
Success rate
Prestige Online Thailand • January 19, 2024
BOYY hosted an exclusive event at its Bangkok flagship store in Gaysorn Village to unveil its latest collection, attended by key media, influencers, and VIP customers, reinforcing its strong local presence....more
Vogue Hong Kong • October 12, 2023
In an interview with Vogue Hong Kong, BOYY co-founders Jesse Dorsey and Wannasiri Kongman shared insights into their creative process and design philosophy behind the Spring/Summer 2024 collection, emphasizing creative curiosity and authenticity....more
Hypebeast • July 28, 2023
BOYY collaborated with emerging Japanese photographer Tetsuya Suzuki for its Fall/Winter 2023 campaign, aiming to bring a fresh and artistic visual direction to the brand's latest collection of accessories....more
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