highperformr logo

Boys Lie 's Overview

Total employees14
HeadquartersLos Angeles
Founded2018

Boys Lie is a contemporary apparel brand co-founded by Tori Robinson and Leah O'Malley. Launched in 2018, the brand gained significant popularity through its unique streetwear and loungewear pieces, often featuring bold graphics, angel and devil motifs, and empowering, sometimes melancholic, slogans related to heartbreak, self-love, and resilience. Boys Lie resonates strongly with a Gen Z and Millennial audience, leveraging social media and influencer marketing to build a cult following. Their products, including hoodies, sweatpants, t-shirts, and accessories, are known for their distinct aesthetic and often sell out quickly.

Where is Boys Lie 's Headquarters?

HQ Function

The headquarters likely serves as the central hub for design, marketing, e-commerce operations, and overall brand management.

Notable Features:

As a fashion brand, their HQ likely includes creative studio spaces for design and content creation, and collaborative work areas.

Work Culture:

Expected to be fast-paced, creative, and highly collaborative, reflecting the brand's dynamic and youth-oriented nature. Strong emphasis on social media trends and digital marketing.

HQ Significance:

Being located in Los Angeles, a major fashion and cultural hub, provides access to talent, manufacturing resources (if applicable), and influencer networks, which are crucial for the brand's image and growth.

Values Reflected in HQ: The HQ environment probably reflects the brand's values of creativity, self-expression, resilience, and a strong connection with its community.

Location:

Boys Lie operates primarily as an e-commerce driven brand with a significant global reach through its online store, shipping internationally to numerous countries. Their brand presence is amplified worldwide via social media marketing, influencer collaborations, and pop-up shops in key markets, though their physical office operations are likely concentrated in the USA.

Street Address:

[Information Not Publicly Available]

City:

Los Angeles

State/Province:

California

Country:

USA

Boys Lie 's Global Presence

Buying Intent Signals for Boys Lie

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Boys Lie

As of April 2025, Boys Lie ' leadership includes:

Tori Robinson - Co-Founder
Leah O'Malley - Co-Founder

Investors of Boys Lie

Boys Lie has been backed by several prominent investors over the years, including:

Information Not Publicly Disclosed (Likely privately funded or bootstrapped initially)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held company led by its founders, there have been no major public announcements regarding executive hires or exits in the last 12 months. The co-founders continue to be the primary public faces and leaders of the company.

Technology (Tech Stack) used by Boys Lie

Discover the tools Boys Lie uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Boys Lie Email Formats and Examples

While not publicly confirmed, common email formats for companies of this nature often use first name or first initial + last name combinations. Customer support and press inquiries likely use generic addresses.

[first]@boyslieofficial.com

Format

tori@boyslieofficial.com

Example

70%

Success rate

News and media

ForbesOctober 26, 2022

Boys Lie News: How Boys Lie Founders Tori Robinson And Leah O’Malley Are Building A Community Around Their Brand

Forbes featured Boys Lie co-founders Tori Robinson and Leah O’Malley, detailing their journey of turning personal heartbreak into a multi-million dollar apparel business. The article highlights their strategy of building a strong community around the brand and authentic storytelling....more

Women's Wear Daily (WWD)August 2, 2023

Boys Lie News: Boys Lie’s Tori Robinson and Leah O’Malley on Their ‘Crazy Mental State’ and Virality

WWD interviewed the founders of Boys Lie, Tori Robinson and Leah O'Malley, discussing the brand's viral success, their design philosophy rooted in personal experiences, and how they maintain authenticity while scaling the business....more

GlossyFebruary 12, 2024

Boys Lie News: Fashion Briefing: Inside Boys Lie’s anti-Valentine’s Day pop-up

Glossy reported on Boys Lie's anti-Valentine's Day themed pop-up shop in Los Angeles, showcasing their unique marketing approach and direct engagement with their customer base through experiential retail....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Boys Lie , are just a search away.