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Boyne Resorts's Overview

Total employees473
HeadquartersPetoskey
Founded1947

Boyne Resorts is one of the largest family-owned and -operated four-season resort companies in North America. Founded in 1947 by Everett Kircher, the company has grown to include a diverse portfolio of ski resorts, golf courses, attractions, and lodging properties. Boyne Resorts is known for its commitment to creating exceptional guest experiences, pioneering innovations in the ski industry (like the first triple chairlift), and maintaining a strong connection to the communities and natural environments in which it operates. Their properties offer a wide range of activities, including skiing, snowboarding, golf, ziplining, spa services, and water sports, catering to families, adventure seekers, and leisure travelers alike.

Where is Boyne Resorts's Headquarters?

HQ Function

The headquarters serves as the central hub for strategic planning, corporate management, finance, marketing, human resources, and operational oversight for all Boyne Resort properties across North America.

Notable Features:

The headquarters is not a high-profile architectural landmark but rather a functional corporate office, likely designed to reflect the company's practical, family-oriented values and its focus on outdoor recreation.

Work Culture:

The work culture at Boyne Resorts' headquarters is likely a blend of a professional corporate environment with an underlying passion for the hospitality and outdoor recreation industries. It probably emphasizes teamwork, customer focus, and a long-term vision characteristic of a family-owned business.

HQ Significance:

The Petoskey headquarters is significant as it anchors the company in the region where it was founded, maintaining close ties to its Michigan roots while managing a geographically diverse portfolio of resorts.

Values Reflected in HQ: The headquarters likely reflects values such as pragmatism, commitment to the local community, and a focus on efficient operations that support the diverse resort experiences Boyne offers.

Location:

Boyne Resorts operates primarily in North America, with a strong presence in the United States (Michigan, Maine, Montana, New Hampshire, Utah, Washington, Tennessee) and Canada (British Columbia). Their global functions are centered around resort operations, including ski area management, golf course operations, lodging, hospitality services, retail, food and beverage, real estate development, sales, and marketing for their diverse portfolio of destinations.

Street Address:

3951 Charlevoix Ave

City:

Petoskey

State/Province:

Michigan

Country:

USA

Boyne Resorts's Global Presence

Big Sky, Montana, USA

Address: 50 Big Sky Resort Rd, Big Sky, MT 59716

Serves as the primary management center for a key destination resort in the Rocky Mountains, crucial for western US and international tourism.

Sunday River, Newry, Maine, USA

Address: 15 South Ridge Road, Newry, ME 04261

Key operational center for the Eastern US market, vital for regional tourism and employment in New England.

Brighton, Utah, USA

Address: 8302 S Brighton Loop Rd, Brighton, UT 84121

Important hub for the Utah ski market, attracting local and destination skiers to the renowned powder of Big Cottonwood Canyon.

Buying Intent Signals for Boyne Resorts

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Boyne Resorts

As of April 2025, Boyne Resorts' leadership includes:

Stephen Kircher - President and Chief Executive Officer
Julie Ard - Senior Vice President & Chief Marketing Officer
Troy Howe - Senior Vice President & Chief Financial Officer
Sarah Slayton LeRoy - General Counsel and Corporate Secretary
Rick Kelley - Senior Vice President, Resort Operations - East
Brad Wilson - Senior Vice President, Resort Operations - West

Investors of Boyne Resorts

Boyne Resorts has been backed by several prominent investors over the years, including:

Boyne Resorts is a privately held, family-owned company. The Kircher family are the primary owners and stakeholders.

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Boyne Resorts has made key leadership appointments in the last 12-18 months to strengthen its corporate and resort-level management teams, focusing on legal expertise and operational leadership at major properties.

New Appointments:

Sarah Slayton LeRoy, Sarah Slayton LeRoy appointed to the newly created role of General Counsel and Corporate Secretary for Boyne Resorts.
Keith Collins, Keith Collins took the helm as President and COO of Sunday River resort in Maine.

Technology (Tech Stack) used by Boyne Resorts

Discover the tools Boyne Resorts uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Boyne Resorts Email Formats and Examples

Boyne Resorts commonly uses the [first_initial][last]@boyneresorts.com email format for its corporate employees. Other variations might exist, but this is a widely adopted pattern.

[first_initial][last]@boyneresorts.com

Format

skircher@boyneresorts.com

Example

85%

Success rate

News and media

Lift BlogMay 1, 2024

Boyne Resorts Details 2024-25 Capital Plans

Boyne Resorts has outlined its capital improvement plans for the 2024-25 season, which include significant investments in new lifts, snowmaking technology, and guest amenities across its portfolio of North American resorts. Projects are slated for properties like Big Sky Resort, Sunday River, and The Highlands....more

Business WireNovember 28, 2023

Boyne Resorts Appoints Sarah Slayton LeRoy as General Counsel and Corporate Secretary

Boyne Resorts announced the appointment of Sarah Slayton LeRoy to the newly created position of General Counsel and Corporate Secretary. LeRoy will oversee all legal affairs for the company's collection of resorts and attractions across North America....more

SAM (Ski Area Management)April 24, 2024

Keith Collins Named President and COO of Sunday River

Boyne Resorts has appointed Keith Collins as president and chief operating officer of Sunday River, Maine. Collins, who previously served as general manager of Seven Springs, Hidden Valley, and Laurel Mountain in Pennsylvania, brings extensive experience to the role....more

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