Boy Smells
Boy Smells's Overview
Boy Smells is a Los Angeles-based fragrance and lifestyle brand founded in 2016 by real-life partners Matthew Herman and David Kien. Known for its 'genderful' approach, the brand creates scented candles, fine fragrances, and bodycare products designed to transcend traditional gender norms. Boy Smells blends masculine and feminine notes to create unique, complex scents that appeal to a broad audience, celebrating inclusivity and self-expression. Their products are often characterized by their distinctive black and pink packaging and provocative scent names.
Where is Boy Smells's Headquarters?
HQ Function
Serves as the central hub for brand strategy, product development, marketing, operations, and administrative functions for Boy Smells' global activities.
Notable Features:
The HQ likely features a creative studio space for scent development and content creation, collaborative workspaces, and administrative offices, designed to foster an inspiring and innovative environment reflective of the brand's aesthetic.
Work Culture:
The work culture at Boy Smells HQ is described as dynamic, creative, and inclusive, reflecting the brand's 'genderful' ethos. It emphasizes collaboration, innovation in fragrance, and a passion for challenging conventions in the beauty and lifestyle industry.
HQ Significance:
The Los Angeles area headquarters is significant as it places Boy Smells within a major cultural and creative hub, influencing its trend-aware and progressive brand identity. It's the birthplace of their unique scent profiles and overall brand vision.
Values Reflected in HQ: The headquarters' environment likely reflects Boy Smells' core values of creativity, inclusivity, modernity, and a bold, unconventional approach to design and fragrance.
Location:
While headquartered in Los Angeles, Boy Smells has established a significant global presence. This is primarily achieved through its robust e-commerce platform, which ships internationally, and strategic partnerships with a wide network of high-end retailers, department stores, and boutiques in key markets across North America, Europe, Australia, and Asia. This multi-channel approach supports worldwide brand recognition, sales, and customer engagement.
Street Address:
8530 Wellsford Pl
City:
Pico Rivera
State/Province:
CA
Country:
USA
Boy Smells's Global Presence
Buying Intent Signals for Boy Smells
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Executive Team of Boy Smells
As of April 2025, Boy Smells' leadership includes:
Investors of Boy Smells
Boy Smells has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past year, Boy Smells has strategically strengthened its leadership team with key executive appointments, including a new President and a new Chief Financial Officer. These hires indicate a focus on scaling operations and driving growth following recent successful funding rounds. No major executive departures have been publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by Boy Smells
Discover the tools Boy Smells uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Boy Smells Email Formats and Examples
Boy Smells commonly utilizes the email format [first name]@[companyname].com (e.g., john@boysmells.com) for its employees. This pattern is frequently observed for direct communication with team members.
first@boysmells.com
Format
matthew@boysmells.com
Example
90%
Success rate
News and media
The Business of Fashion • December 5, 2023
Boy Smells Names Franck Salzwedel President
Fragrance brand Boy Smells has appointed Franck Salzwedel as its new president. Salzwedel, a veteran beauty executive with prior roles at L’Oréal and Elizabeth Arden, is tasked with leading the company through its next stage of growth....more
Beauty Independent • July 26, 2023
Boy Smells Secures Series B Funding Led By Prelude Growth Partners To Fuel Expansion
Boy Smells announced the closure of its Series B funding round, led by Prelude Growth Partners. The capital infusion is aimed at expanding its product offerings, broadening global distribution channels, and bolstering its direct-to-consumer business....more
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