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Boxercraft's Overview

Total employees150
HeadquartersMableton
Founded1985

Boxercraft is a well-established apparel company specializing in comfortable and customizable clothing. They are known for their spirit wear, team apparel, promotional items, and casual fashion, particularly popular for items like flannel pants, sherpa pullovers, and various fleece products. Acquired by Hanesbrands Inc. in 2017, Boxercraft continues to serve a wide audience, including schools, sports teams, corporations, and individual consumers seeking comfortable and stylish everyday wear. Their focus is on providing quality garments that can be personalized, making them a go-to source for group orders and branded merchandise.

Where is Boxercraft's Headquarters?

HQ Function

Serves as the central hub for product design, sales, marketing, customer service, and extensive distribution operations for the Boxercraft brand.

Notable Features:

Modern facility with extensive warehousing for apparel, integrated office spaces for design, marketing, and operations, and potentially a showroom. Designed for efficient order fulfillment and customization processes.

Work Culture:

A collaborative and energetic atmosphere typical of the apparel industry, focused on product innovation, customer satisfaction, and meeting the demands of spirit wear and promotional markets. Emphasis on teamwork in design, production coordination, and sales.

HQ Significance:

The Mableton facility is crucial for managing the brand's supply chain, from product development to distribution across North America, ensuring quality control and timely delivery of customizable apparel.

Values Reflected in HQ: The headquarters likely reflects Boxercraft's commitment to quality, efficiency, and customer service, providing a functional environment for employees and streamlined operations for its apparel business.

Location:

Boxercraft primarily focuses on the North American market, with its design, primary warehousing, and distribution centered in the United States. As part of Hanesbrands Inc., Boxercraft benefits from Hanesbrands' extensive global sourcing network for manufacturing and materials. While direct Boxercraft-branded international offices are not prominent, its products can reach international markets through Hanesbrands' established global distribution channels and partnerships.

Street Address:

7131 Discovery Blvd

City:

Mableton

State/Province:

GA

Country:

USA

Boxercraft's Global Presence

N/A - Operations primarily centralized

Address: N/A

Sales and distribution are managed nationally from the Georgia HQ, with regional sales representatives rather than dedicated physical office locations in other areas.

Buying Intent Signals for Boxercraft

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Boxercraft

As of April 2025, Boxercraft' leadership includes:

Todd Melinn - General Manager - Hanes Activewear, Champion & Boxercraft (Hanesbrands Inc.)

Investors of Boxercraft

Boxercraft has been backed by several prominent investors over the years, including:

Hanesbrands Inc. (Current Parent Company, Acquired 2017)
Riveria Investment Group (Former Majority Owner)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits1

Specific executive movements solely within the Boxercraft brand are not widely publicized, as leadership is often integrated with its parent company, Hanesbrands Inc. Shelley Watson, former President of Boxercraft within Hanesbrands, departed in mid-2023. Leadership for the brand is now typically integrated within Hanesbrands' Activewear division under executives like the General Manager for the segment. No other specific high-level Boxercraft-branded executive hires or exits have been publicly announced in the last 12-18 months.

Departures

Shelley Watson, Shelley Watson departed from her position as President of Boxercraft, a role she held within Hanesbrands Inc.

Technology (Tech Stack) used by Boxercraft

Discover the tools Boxercraft uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Boxercraft Email Formats and Examples

For Boxercraft, common email formats likely include first initial followed by last name, or first name separated by a dot from the last name, at the boxercraft.com domain (e.g., jdoe@boxercraft.com or jane.doe@boxercraft.com). Since its acquisition by Hanesbrands, corporate leadership communication might also utilize Hanesbrands' email domain (e.g., @hanesbrands.com).

jdoe@boxercraft.com (firstinitiallast@boxercraft.com)

Format

asmith@boxercraft.com

Example

70%

Success rate

News and media

Hanesbrands NewsroomMay 9, 2024

Boxercraft parent Hanesbrands Reports First Quarter 2024 Results

Hanesbrands Inc., the parent company of Boxercraft, released its Q1 2024 financial results. The report included updates on the performance of its global Activewear segment, which encompasses the Boxercraft brand, discussing market trends and strategic priorities for its apparel brands....more

Boxercraft.com Official WebsiteApril 22, 2024

Boxercraft Showcases New Spring/Summer Apparel Collection

Boxercraft introduced its latest Spring/Summer collection, featuring new styles, colors, and lightweight fabrics across its popular lines. The collection targets school spirit wear, team apparel, and casual fashion markets, continuing to offer customization options....more

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