Boxercraft is a well-established apparel company specializing in comfortable and customizable clothing. They are known for their spirit wear, team apparel, promotional items, and casual fashion, particularly popular for items like flannel pants, sherpa pullovers, and various fleece products. Acquired by Hanesbrands Inc. in 2017, Boxercraft continues to serve a wide audience, including schools, sports teams, corporations, and individual consumers seeking comfortable and stylish everyday wear. Their focus is on providing quality garments that can be personalized, making them a go-to source for group orders and branded merchandise.
Serves as the central hub for product design, sales, marketing, customer service, and extensive distribution operations for the Boxercraft brand.
Modern facility with extensive warehousing for apparel, integrated office spaces for design, marketing, and operations, and potentially a showroom. Designed for efficient order fulfillment and customization processes.
A collaborative and energetic atmosphere typical of the apparel industry, focused on product innovation, customer satisfaction, and meeting the demands of spirit wear and promotional markets. Emphasis on teamwork in design, production coordination, and sales.
The Mableton facility is crucial for managing the brand's supply chain, from product development to distribution across North America, ensuring quality control and timely delivery of customizable apparel.
Boxercraft primarily focuses on the North American market, with its design, primary warehousing, and distribution centered in the United States. As part of Hanesbrands Inc., Boxercraft benefits from Hanesbrands' extensive global sourcing network for manufacturing and materials. While direct Boxercraft-branded international offices are not prominent, its products can reach international markets through Hanesbrands' established global distribution channels and partnerships.
7131 Discovery Blvd
Mableton
GA
USA
Address: N/A
Sales and distribution are managed nationally from the Georgia HQ, with regional sales representatives rather than dedicated physical office locations in other areas.
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As of April 2025, Boxercraft' leadership includes:
Boxercraft has been backed by several prominent investors over the years, including:
Specific executive movements solely within the Boxercraft brand are not widely publicized, as leadership is often integrated with its parent company, Hanesbrands Inc. Shelley Watson, former President of Boxercraft within Hanesbrands, departed in mid-2023. Leadership for the brand is now typically integrated within Hanesbrands' Activewear division under executives like the General Manager for the segment. No other specific high-level Boxercraft-branded executive hires or exits have been publicly announced in the last 12-18 months.
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For Boxercraft, common email formats likely include first initial followed by last name, or first name separated by a dot from the last name, at the boxercraft.com domain (e.g., jdoe@boxercraft.com or jane.doe@boxercraft.com). Since its acquisition by Hanesbrands, corporate leadership communication might also utilize Hanesbrands' email domain (e.g., @hanesbrands.com).
jdoe@boxercraft.com (firstinitiallast@boxercraft.com)
Format
asmith@boxercraft.com
Example
70%
Success rate
Hanesbrands Newsroom • May 9, 2024
Hanesbrands Inc., the parent company of Boxercraft, released its Q1 2024 financial results. The report included updates on the performance of its global Activewear segment, which encompasses the Boxercraft brand, discussing market trends and strategic priorities for its apparel brands....more
Boxercraft.com Official Website • April 22, 2024
Boxercraft introduced its latest Spring/Summer collection, featuring new styles, colors, and lightweight fabrics across its popular lines. The collection targets school spirit wear, team apparel, and casual fashion markets, continuing to offer customization options....more
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