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Boxed Water Is Better's Overview

Total employees50
HeadquartersHolland
Founded2009

Boxed Water Is Better® is a pioneering beverage company committed to providing a sustainable alternative to plastic bottled water. Founded in 2009, their core mission is to change the way water is packaged, shipped, and enjoyed, with a focus on minimizing environmental impact. Their signature product is purified water packaged in cartons made primarily from plant-based materials (currently up to 92%), which are 100% recyclable and boast a lower carbon footprint compared to traditional plastic bottles and aluminum cans. Boxed Water Is Better is a B Corp certified company, underscoring its commitment to social and environmental performance, accountability, and transparency. They actively engage in reforestation efforts through partnerships with organizations like the National Forest Foundation, planting millions of trees, and are a member of 1% for the Planet.

Where is Boxed Water Is Better's Headquarters?

HQ Function

The Holland headquarters serves as the central hub for strategic planning, marketing, sales, operations management, and administrative functions, driving the company's growth and sustainability initiatives.

Notable Features:

The facility, established in 2021, was designed to support the company's expansion and reflects its modern, eco-conscious brand. Specific architectural details are not widely publicized, but it's geared towards operational efficiency.

Work Culture:

The work culture at Boxed Water Is Better is mission-driven, emphasizing sustainability, innovation, and collaboration. Employees are typically passionate about environmental stewardship and contributing to a positive impact.

HQ Significance:

The Michigan headquarters anchors the company in a strategic location for manufacturing and distribution in North America, allowing it to scale its operations while staying true to its environmental mission.

Values Reflected in HQ: The headquarters' operational setup and the company's B Corp certification reflect its core values of sustainability, responsibility, and a forward-thinking approach to business.

Location:

Boxed Water Is Better primarily focuses on the North American market, with extensive distribution across the United States and Canada. Their products are increasingly available in select international markets through strategic distribution partnerships. Globally, their functions center around expanding brand awareness, promoting sustainable hydration alternatives, and managing their international supply and distribution network.

Street Address:

135 E. 64th Street

City:

Holland

State/Province:

Michigan

Country:

USA

Boxed Water Is Better's Global Presence

Tooele, Utah/USA

Address: [Specific industrial park address not publicly detailed, it is a production facility]

Strategically positioned to cater to the Western US market, this facility helps reduce transportation distances and associated carbon footprint, aligning with the company's sustainability goals, while ensuring product availability.

Buying Intent Signals for Boxed Water Is Better

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Boxed Water Is Better

As of April 2025, Boxed Water Is Better' leadership includes:

Daryn Kuiper - Chief Executive Officer
Robert Koenen - Chief Marketing Officer
Megan Palla - Vice President Of Operations
Matt Rink - Vice President of Sales

Investors of Boxed Water Is Better

Boxed Water Is Better has been backed by several prominent investors over the years, including:

Wolverine Angels
Start Garden
Ambrose Capital
Tractive
Houston Augustus
David S. Williams

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major C-suite or VP-level executive hires or departures announced by Boxed Water Is Better in the last 12 months, suggesting stability in its core leadership team.

Technology (Tech Stack) used by Boxed Water Is Better

Discover the tools Boxed Water Is Better uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Boxed Water Is Better Email Formats and Examples

Boxed Water Is Better likely utilizes common corporate email formats for its employees. The most probable structures are based on first name, last name, and initials.

[first].[last]@boxedwaterisbetter.com (e.g. jane.doe@boxedwaterisbetter.com) or [first_initial][last]@boxedwaterisbetter.com (e.g. jdoe@boxedwaterisbetter.com)

Format

Example for CEO Daryn Kuiper: d.kuiper@boxedwaterisbetter.com or dkuiper@boxedwaterisbetter.com

Example

75%

Success rate

News and media

PR Newswire2023-07-12

Boxed Water Is Better Introduces New Flavors to Its Lineup of Sustainable Sips

Boxed Water Is Better announced the expansion of its product line with four new fruit-flavored waters: Lemon, Blackberry, Cucumber, and Grapefruit. These offerings continue the brand's commitment to sustainability, featuring 92% plant-based packaging....more

BevNET.com2023-05-09

Boxed Water Announces Major Retail Expansion into Kroger Stores Nationwide

Boxed Water Is Better significantly broadened its retail footprint through a partnership with The Kroger Co. This collaboration makes its sustainably packaged water available in Kroger's extensive network of supermarkets across the United States....more

PR Newswire2023-04-04

Boxed Water Is Better Partners With SoulCycle For Earth Month

In celebration of Earth Month, Boxed Water Is Better collaborated with SoulCycle, the popular fitness company. The partnership involved providing co-branded, sustainably packaged water at SoulCycle studios to promote environmental consciousness among riders....more

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