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Bowers & Wilkins's Overview

Total employees352
HeadquartersWorthing
Founded1966

Bowers & Wilkins, commonly known as B&W, is a prestigious British company renowned for designing and manufacturing high-performance audio equipment. Founded in 1966, the company has established a global reputation for its innovative loudspeakers, headphones, custom installation products, and automotive audio systems. Bowers & Wilkins is driven by a pursuit of 'True Sound,' aiming to deliver audio experiences as the artists intended. Their products are favored by audiophiles, recording studios (including Abbey Road Studios), and luxury automotive brands. In 2020, Bowers & Wilkins was acquired by Sound United LLC, which itself was acquired by Masimo Corporation in 2022, placing B&W within Masimo's consumer audio division.

Where is Bowers & Wilkins's Headquarters?

HQ Function

Serves as the primary center for research and development, acoustic engineering, product design, and global corporate management.

Notable Features:

The Worthing site, including the legacy of the nearby Steyning Research Establishment (SRE), is known for advanced acoustic research facilities, anechoic chambers, and sophisticated testing equipment essential for developing high-fidelity audio products.

Work Culture:

The work culture at Bowers & Wilkins likely emphasizes precision, innovation, a deep passion for music and sound, and a commitment to engineering excellence. It fosters a collaborative environment for acousticians, designers, and engineers.

HQ Significance:

The Worthing headquarters is significant as the birthplace of many of the company's iconic audio technologies and products, solidifying its reputation as a leader in the high-end audio industry.

Values Reflected in HQ: The headquarters reflects the company's core values of acoustic excellence, innovation, craftsmanship, and an unwavering commitment to delivering the purest sound experience.

Location:

Bowers & Wilkins supports global operations including research and development (primarily in the UK), manufacturing (historically in the UK, now also leveraging global supply chains), marketing, sales through a worldwide network of distributors and dealers, and customer service. Their products are available in key markets across North America, Europe, Asia-Pacific, and other regions, reflecting their status as a globally recognized luxury audio brand.

Street Address:

Dale Road

City:

Worthing

State/Province:

West Sussex

Country:

United Kingdom

Bowers & Wilkins's Global Presence

North Reading, MA, USA

Address: 500 Unicorn Park Drive, North Reading, MA 01864, USA

To manage and expand the brand's presence, dealer network, and customer engagement within the significant North American high-fidelity audio market.

Hong Kong, China

Address: [Specific address not publicly listed, typically regional sales/marketing office]

To cater to the growing demand for premium audio products in the Asia-Pacific region and manage relationships with regional distributors and partners.

Buying Intent Signals for Bowers & Wilkins

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bowers & Wilkins

As of April 2025, Bowers & Wilkins' leadership includes:

Joe Kiani - Chairman and CEO, Masimo (Parent Company)
Kevin Duffy - CEO, Sound United (Parent Division of Masimo)
Dave Sheen - Brand President, Bowers & Wilkins
James Krakowski - VP, Commercial Operations, Americas at Bowers & Wilkins / Sound United

Investors of Bowers & Wilkins

Bowers & Wilkins has been backed by several prominent investors over the years, including:

Masimo (NASDAQ: MASI) (Current ultimate parent company, via acquisition of Sound United)
Sound United (Previous direct parent company, acquired by Masimo)
EVA Automation (Previous owner, led by Gideon Yu)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive changes solely at the Bowers & Wilkins brand level are not widely publicized as distinct events, often being integrated within broader Masimo Consumer Audio or Sound United announcements. Leadership transitions are typically managed as part of the parent company's overall talent strategy. No major distinct Bowers & Wilkins brand-level executive hires or exits have been prominently reported in the last 12 months.

Technology (Tech Stack) used by Bowers & Wilkins

Discover the tools Bowers & Wilkins uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bowers & Wilkins Email Formats and Examples

Bowers & Wilkins likely utilizes a standard professional email format. Given its acquisition by Sound United and subsequently Masimo, email formats might also align with the parent company's structure for some roles, but brand-specific emails are common.

[first_initial][last]@bowerswilkins.com or [first].[last]@bowerswilkins.com

Format

jsmith@bowerswilkins.com

Example

80%

Success rate

News and media

What Hi-Fi?February 7, 2024

Bowers & Wilkins Reveals High-End 700 S3 Signature Loudspeakers

Bowers & Wilkins has launched the 700 S3 Signature series, featuring the 702 S3 Signature floorstander and 705 S3 Signature standmount. These models include upgraded components, new finishes, and enhanced acoustic performance, building on the success of the standard 700 Series....more

PR Newswire (Masimo)January 9, 2024

Masimo and Bowers & Wilkins Demonstrate the Future of Hearables with Stork™ and Px8 McLaren Edition Headphones at CES 2024

At CES 2024, Masimo and Bowers & Wilkins showcased potential integrations of health monitoring technology with premium audio, featuring the Stork™ baby monitoring system alongside the Px8 McLaren Edition headphones, highlighting future directions for hearable technology....more

What Hi-Fi?September 19, 2023

Bowers & Wilkins Px7 S2e are 'evolved' versions of five-star ANC headphones

Bowers & Wilkins announced the Px7 S2e wireless active noise-cancelling headphones, an 'evolved' version of the Px7 S2. The new model features upgraded digital signal processing (DSP) and retuned acoustics for improved sound quality....more

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