Boux Avenue is a luxurious British lingerie, swimwear, and nightwear retailer founded in April 2011 by entrepreneur Theo Paphitis. Known for its inclusive sizing (catering from A to G cups and sizes 6 to 18, with some ranges extending further), exceptional in-store customer service including complimentary bra fittings, and beautifully designed, feminine stores, Boux Avenue aims to make every woman feel confident and beautiful. Their product range includes bras, knickers, pyjamas, robes, loungewear, swimwear, and bridal lingerie, as well as hosiery and accessories. The brand emphasizes quality, fit, and a luxurious feel at an accessible price point, with a strong online presence complementing its physical retail footprint across the UK and international franchise stores.
The headquarters houses the core operational, design, merchandising, marketing, and administrative functions for the Boux Avenue brand. Strategic decisions, product development, and brand management are directed from this central hub.
The office is part of a modern business park environment shared with other brands in the Theo Paphitis Retail Group, facilitating cross-functional collaboration and shared services. Facilities are designed to support a dynamic retail operation.
The work culture is likely fast-paced, creative, and commercially driven, reflecting the fashion retail industry. There's an emphasis on brand passion, customer focus, and teamwork, aligning with the supportive and empowering ethos projected to customers.
This location serves as the nerve center for Boux Avenue, overseeing all aspects of the brand's operations from product conception to customer delivery, both for its UK stores and its growing online and international franchise presence.
Boux Avenue primarily operates a strong network of retail stores across the United Kingdom. Globally, its presence is extended through a robust e-commerce platform that ships to numerous countries worldwide. Additionally, Boux Avenue has strategically expanded via franchise partnerships, with stores located in countries across the Middle East, North Africa, and other selected international territories. These functions support international brand recognition, sales, and localized retail operations managed by franchise partners.
Ryman House, Savoy Road
Wimbledon, London
Greater London
United Kingdom
Address: N/A (Managed by Master Franchise Partners)
To expand the Boux Avenue brand presence globally, adapting the core offering to local market preferences and managing the retail footprint in specific countries or regions outside the UK.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Boux Avenue' leadership includes:
Boux Avenue has been backed by several prominent investors over the years, including:
Recent key executive changes have primarily occurred at the parent Theo Paphitis Retail Group level, impacting Boux Avenue's strategic financial oversight. Internally, Boux Avenue continues to develop its leadership team.
Discover the tools Boux Avenue uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Boux Avenue, as part of the Theo Paphitis Retail Group, likely follows similar email conventions to other companies within the group (e.g., Ryman). The most common format is expected to be the first initial followed by the last name.
[firstinitial][lastname]@bouxavenue.com
Format
jsmith@bouxavenue.com
Example
80%
Success rate
FashionUnited • February 27, 2024
Boux Avenue has launched its new spring 2024 campaign, 'Feeling Boux Good,' featuring UK influencers. The campaign aims to celebrate self-love and confidence, showcasing new lingerie, swimwear, and nightwear collections....more
Drapers • December 12, 2023
Boux Avenue reported an 11.8% increase in like-for-like sales for the six weeks to December 24, 2023, driven by strong demand for gifting items, pyjamas, and lingerie. The growth was seen both online and in its physical stores....more
TheIndustry.fashion • July 19, 2023
Boux Avenue launched a new 'Everyday Comfort' collection, further emphasizing its commitment to inclusive sizing and comfortable lingerie options. The collection features soft fabrics and versatile designs for daily wear....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Boux Avenue, are just a search away.