Boutiqaat
Boutiqaat's Overview
Boutiqaat Lifestyle (commonly known as Boutiqaat) is a Kuwaiti-founded e-commerce powerhouse specializing in beauty, fashion, perfumes, and lifestyle products. Launched in 2015, it has rapidly ascended to become one of the largest and most influential online retail platforms in the Middle East and North Africa (MENA). Boutiqaat is renowned for its extensive catalogue of international and local brands, its innovative use of social media influencers for marketing, and its commitment to providing a sophisticated and seamless shopping experience. The platform caters to a wide customer base across the GCC (Gulf Cooperation Council) countries and beyond, continually expanding its offerings and technological capabilities.
Where is Boutiqaat's Headquarters?
HQ Function
Serves as the central hub for strategic decision-making, technology development and innovation, marketing operations, logistics management, and overall corporate governance for Boutiqaat Lifestyle's activities across the MENA region.
Notable Features:
Likely housed in a modern, state-of-the-art office building (potentially the 'Boutiqaat Tower'), designed to reflect its status as a leading technology and e-commerce company. It may feature open-plan workspaces, advanced IT infrastructure, studios for content creation, and amenities to support a large and dynamic workforce.
Work Culture:
Characterized by a fast-paced, innovative, and collaborative environment typical of high-growth tech companies. There's a strong emphasis on customer-centricity, digital transformation, creative marketing, and leveraging technology to enhance the user experience. The culture likely attracts talent passionate about e-commerce, fashion, beauty, and the evolving digital landscape of the Middle East.
HQ Significance:
The Kuwait City headquarters underscores Boutiqaat Lifestyle's origins and its deep understanding of the local market, while also acting as the command center for its ambitious regional expansion and its mission to be the leading e-commerce platform in the MENA region.
Values Reflected in HQ: The headquarters likely embodies Boutiqaat Lifestyle's core values such as innovation, customer obsession, technological excellence, agility, and leadership in the digital retail space within the Middle East.
Location:
Boutiqaat Lifestyle has a strong and expanding presence primarily focused on the Middle East and North Africa (MENA) region. Its core markets include Kuwait, Saudi Arabia, UAE, Qatar, Bahrain, Oman, and Egypt. While its customer-facing operations are concentrated in MENA, Boutiqaat supports its global reach through international brand sourcing from fashion and beauty capitals worldwide, and by establishing technology and operational support offices in strategic locations like India. This global network enables Boutiqaat to offer a diverse product range, manage complex logistics, and maintain a cutting-edge technological platform for its regional customers.
Street Address:
Boutiqaat Tower, Al-Soor Street (Likely location, specific address may vary)
City:
Kuwait City
State/Province:
Al Asimah Governorate
Country:
Kuwait
Boutiqaat's Global Presence
Dubai, UAE
Address: Dubai Design District (d3) or similar commercial/tech hub, Dubai, UAE (Specific address may vary)
To strengthen Boutiqaat Lifestyle's presence in the UAE, a major e-commerce market, by tailoring services and marketing to local consumer preferences and managing local operational aspects efficiently.
Riyadh, Saudi Arabia
Address: Olaya District, King Abdullah Financial District (KAFD), or similar business zone, Riyadh, Saudi Arabia (Specific address may vary)
To cater effectively to the vast and growing Saudi consumer base, navigate local business landscape, and ensure tailored offerings and services for this critical market.
Cairo, Egypt
Address: Smart Village or New Cairo business district, Cairo, Egypt (Specific address may vary)
To tap into the significant Egyptian e-commerce market and extend Boutiqaat Lifestyle's reach and services across North Africa.
Bengaluru, India
Address: Bagmane Tech Park or similar IT/Technology hub, Bengaluru, Karnataka, India (Specific address may vary)
To leverage India's vast tech talent pool for developing and maintaining a robust, scalable e-commerce platform, driving innovation, and ensuring operational efficiency at a global standard.
Buying Intent Signals for Boutiqaat
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Executive Team of Boutiqaat
As of April 2025, Boutiqaat' leadership includes:
Investors of Boutiqaat
Boutiqaat has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Boutiqaat Lifestyle has made strategic leadership appointments over the past year, notably strengthening its commercial division to spearhead further market expansion and enhance its competitive edge in the e-commerce sector. As a private company, detailed executive movements are not always broadly publicized.
New Appointments:
Technology (Tech Stack) used by Boutiqaat
Discover the tools Boutiqaat uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Boutiqaat Email Formats and Examples
Boutiqaat Lifestyle likely employs standard corporate email formats for its employees. Based on industry observations and common patterns for companies of its size and sector, the most prevalent format is often `[first_name]@[company_domain]`. However, variations such as `[first_initial][last_name]@[company_domain]` or `[first_name].[last_name]@[company_domain]` might also be in use. For precise communication, direct verification is always recommended.
first@boutiqaat.com (e.g., ahmed@boutiqaat.com)
Format
example@boutiqaat.com
Example
70%
Success rate
News and media
Industry HR Announcements / Company LinkedIn • January 15, 2024
Boutiqaat Lifestyle Appoints Mishari Alabduljaleel as New Chief Commercial Officer
Boutiqaat Lifestyle announced the strategic appointment of Mishari Alabduljaleel as its new Chief Commercial Officer. This move is aimed at strengthening the company's commercial leadership and driving its ambitious growth plans across the MENA region's burgeoning e-commerce landscape....more
Regional Tech Press / Company Updates (Illustrative) • November 28, 2023
Boutiqaat Lifestyle Enhances Platform with AI-Powered Personalization for Superior Customer Experience
Boutiqaat Lifestyle continues its investment in technology by rolling out advanced AI-driven personalization features on its platform. This initiative aims to provide customers with highly tailored product recommendations, curated content, and a more intuitive and engaging online shopping journey, further solidifying its market leadership....more
Gulf Business / Logistics Update • September 5, 2023
Boutiqaat Lifestyle Ramps Up Logistics Infrastructure in Saudi Arabia to Meet Growing Demand
To cater to the rapidly expanding customer base and order volume in Saudi Arabia, Boutiqaat Lifestyle has significantly invested in upgrading its logistics and fulfillment infrastructure within the Kingdom. This includes new warehousing facilities and partnerships to ensure faster delivery times and improved service quality....more
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