HQ Function

Served as the flagship retail store, offering expert shoe fitting, gait analysis, a wide range of running products, and acting as a central hub for the local running community and company-organized events. It also likely handled local administrative and operational tasks.

Notable Features:

Spacious retail floor with extensive shoe walls, dedicated apparel and accessory sections, advanced gait analysis area (often featuring force plates and video), community event board, and staffed by experienced runners providing personalized advice.

Work Culture:

Passionate about running, customer-centric, expert-driven, and community-focused. The environment was known for being supportive and encouraging, with staff sharing their knowledge to help customers find the right gear and prevent injuries.

HQ Significance:

The Boulder headquarters was highly significant due to its location in a premier running destination and its founding by world-class runner Mark Plaatjes. It established a reputation for expertise and became an iconic institution for local and visiting runners.

Values Reflected in HQ: The headquarters, throughout its iterations, reflected values such as expertise in running biomechanics, commitment to the running community, passion for an active and healthy lifestyle, and dedication to providing high-quality products and customer service.

Location:

As a regional specialty retailer, Boulder Running Company's direct operational presence was concentrated in Colorado, USA. It did not operate international offices or stores under its own banner. However, its reputation, particularly through its founder Mark Plaatjes and its base in the internationally known running mecca of Boulder, gave it recognition among the global running community. The store served many international visitors and carried globally recognized running brands.

Street Address:

2775 Pearl St (historical location, now Fleet Feet Boulder)

City:

Boulder

State/Province:

CO

Country:

USA