Boucheron
Boucheron's Overview
Boucheron is a renowned French luxury jewelry and watch Maison, founded in Paris in 1858 by Frédéric Boucheron. Celebrated for its bold, free-spirited designs and exceptional craftsmanship, Boucheron was the first jeweler to establish a boutique on the prestigious Place Vendôme. The Maison offers an exquisite range of high jewelry, fine jewelry, engagement rings, watches, and fragrances, embodying Parisian elegance, audacity, and innovation. Since 2000, Boucheron has been part of the global luxury group Kering, continuing its legacy of creativity and excellence in the world of haute joaillerie.
Where is Boucheron's Headquarters?
HQ Function
Serves as the global headquarters, encompassing design ateliers, high jewelry workshops, historical archives, the main flagship boutique, and 'L'Appartement Boucheron,' an exclusive suite for VIP clients. It is the epicenter of Boucheron's creation, heritage, and brand experience.
Notable Features:
The Hôtel de Nocé, a historic listed building; meticulously restored interiors blending heritage with modernity; L'Appartement Boucheron offering bespoke client experiences; stunning views of the Place Vendôme and its column; home to the brand's archives and a 'Cabinet of Curiosities' showcasing unique pieces.
Work Culture:
A dynamic environment that marries centuries-old craftsmanship with contemporary innovation. The culture emphasizes creativity, precision, passion for artistry, and a commitment to excellence, deeply rooted in Parisian savoir-faire and luxury brand management.
HQ Significance:
As the first jeweler to open on Place Vendôme in 1893, Boucheron established the square as the world's premier destination for high jewelry. The 26 Place Vendôme address is iconic, symbolizing the Maison's pioneering spirit, enduring legacy, and central role in the history of jewelry.
Values Reflected in HQ: The headquarters embodies Boucheron's core values: audacity (being the first jeweler on the Place), timeless elegance, innovation in design and client experience, the French 'art de vivre,' and profound respect for craftsmanship and heritage.
Location:
Boucheron operates on a global scale, with core functions like high jewelry design and craftsmanship primarily centered in Paris. The Maison supports worldwide operations including marketing, sales through an extensive network of directly operated boutiques and authorized dealers, distribution, and client services. Its presence spans key luxury markets across Europe, the Americas, Asia (notably Greater China, Japan, South Korea), and the Middle East, ensuring a consistent brand experience for its international clientele.
Street Address:
26 Place Vendôme
City:
Paris
State/Province:
Île-de-France
Country:
France
Boucheron's Global Presence
New York, NY/USA
Address: 712 Fifth Avenue, New York, NY 10019, USA (Flagship and Regional Hub)
Managing and expanding Boucheron's presence in the Americas, coordinating with local boutiques and partners, and adapting global strategies to the regional market.
London/United Kingdom
Address: 164 New Bond Street, London, W1S 2UH, UK (Flagship and Regional Hub)
Strengthening brand visibility and sales in the UK market, catering to a discerning local and international clientele, and managing local marketing initiatives.
Hong Kong SAR/China
Address: Shop G3, G/F, Landmark Prince's, 10 Chater Road, Central, Hong Kong (Major Boutique and likely Regional Office functions)
Overseeing brand development and expansion in the strategically important APAC region, managing a network of boutiques, and tailoring experiences for diverse Asian consumers.
Tokyo/Japan
Address: Boucheron Ginza, 2-6-12 Ginza, Chuo-ku, Tokyo 104-0061, Japan (Flagship and Regional Hub)
Catering to the sophisticated Japanese consumer base, managing brand image and sales performance in Japan, and coordinating with numerous points of sale across the country.
Buying Intent Signals for Boucheron
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Boucheron
As of April 2025, Boucheron' leadership includes:
Investors of Boucheron
Boucheron has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As of late 2023/early 2024, there have been no major, publicly announced C-suite executive hires or departures specifically at Boucheron in the past 12-18 months. The top leadership, including CEO Hélène Poulit-Duquesne (since 2015) and Creative Director Claire Choisne (since 2011), appears stable. Major group-level changes within Kering may indirectly affect its brands, but direct Boucheron top-level changes are not prominent in recent news.
Technology (Tech Stack) used by Boucheron
Discover the tools Boucheron uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Boucheron Email Formats and Examples
Boucheron, like many corporations under the Kering umbrella, likely utilizes standardized email formats for its employees. Common formats include [first initial].[last name]@boucheron.com or [first name].[last name]@boucheron.com. For official inquiries, it's best to use contact forms or email addresses provided on their official website.
[first_initial].[last_name]@boucheron.com or [first_name].[last_name]@boucheron.com
Format
h.poulitduquesne@boucheron.com
Example
75%
Success rate
News and media
Forbes • January 24, 2024
Boucheron’s High Jewelry Collection Explores The Power Of Love
Boucheron unveiled its new high jewelry collection, 'The Power of Couture,' drawing inspiration from its archives and founder's couture heritage. Creative Director Claire Choisne reinterpreted themes like ribbons, knits, and medallions into innovative jewelry pieces, showcased during Paris Haute Couture Week....more
Wallpaper* • October 5, 2023
Boucheron’s ‘More is More’ high jewellery is a joyful expression of creative freedom
Boucheron launched its 'More is More' Carte Blanche high jewelry collection, characterized by playful, pop-art inspired designs and vibrant colors. The collection emphasizes exaggerated forms and unexpected material combinations, reflecting a joyful and audacious creative spirit....more
Vogue Business • July 6, 2023
Kering’s new three-year sustainability targets: What to know
Kering, Boucheron's parent company, announced new sustainability targets for 2023-2026, focusing on reducing environmental impact, promoting circularity, and enhancing traceability across its brands, including Boucheron. This initiative underscores a group-wide commitment to more responsible luxury practices....more
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