Botswana Tourism Organisation
Botswana Tourism Organisation's Overview
The Botswana Tourism Organisation (BTO), often referred to as the Botswana Tourism Board, is the official tourism authority for the Republic of Botswana. Established as a parastatal body under the Ministry of Environment and Tourism, its primary mandate is to market and promote Botswana's unique tourism products. These include world-renowned wildlife experiences in iconic destinations like the Okavango Delta (a UNESCO World Heritage Site), Chobe National Park, the Kalahari Desert, and the Makgadikgadi Pans. BTO is committed to fostering sustainable tourism development, ensuring that tourism contributes positively to the national economy, creates employment, and supports conservation efforts and community upliftment. The organisation works closely with local and international stakeholders, including private sector operators, communities, and media, to enhance Botswana's profile as a premier, high-value, low-impact tourism destination in Africa.
Where is Botswana Tourism Organisation's Headquarters?
HQ Function
Serves as the central administrative, strategic planning, marketing, and operational hub for all national and international tourism promotion, development, and regulatory liaison activities for Botswana.
Notable Features:
Modern office facilities located within the Fairscape Precinct, a prominent commercial and business hub in Gaborone, reflecting the organization's professional stature and importance to the national economy.
Work Culture:
A dynamic, professional, and collaborative environment focused on innovative marketing, sustainable tourism practices, stakeholder engagement, and showcasing Botswana's rich natural and cultural heritage. Employees are typically passionate about conservation and national development.
HQ Significance:
The headquarters is the nerve center for Botswana's tourism industry, driving national tourism policy implementation, international marketing campaigns, investment promotion in the tourism sector, and ensuring quality standards across the industry.
Values Reflected in HQ: Commitment to sustainability, conservation of natural resources, cultural preservation, economic empowerment, professionalism, innovation, and collaborative partnerships in promoting Botswana.
Location:
The Botswana Tourism Board (operating as Botswana Tourism Organisation) maintains a strategic global presence to promote the country as a leading tourism destination. Beyond its headquarters in Gaborone and domestic offices in key tourism hubs like Maun and Kasane, it operates international representative offices in major source markets including the United Kingdom (London), Germany (Munich area), and the United States (New York). These offices are instrumental in executing targeted marketing campaigns, fostering relationships with international travel trade and media, participating in global tourism expositions, and providing essential information to potential visitors, thereby supporting Botswana's tourism industry growth worldwide.
Street Address:
Fairscape Precinct, Plot 70667, Fairgrounds Office Park, Building 1A, 3rd & 4th Floor
City:
Gaborone
State/Province:
South-East District
Country:
Botswana
Botswana Tourism Organisation's Global Presence
London, United Kingdom
Address: C/O BGB & Associates Ltd, 66 & 68 St Mary’s Road, Ealing, London, W5 5EX, United Kingdom
To increase tourist arrivals from the UK & Ireland by showcasing Botswana's unique attractions, facilitating partnerships with tour operators, participating in travel fairs, and providing up-to-date travel information.
Garching-Hochbrück (Munich), Germany
Address: Schleissheimer Str. 93, 85748 Garching-Hochbrück, Germany
To grow visitor numbers from the DACH region by building relationships with the travel industry, executing targeted marketing campaigns, and representing Botswana at regional tourism events.
New York, USA
Address: C/O Development Counsellors International (DCI), 245 Fifth Avenue, Suite 1402, New York, NY 10016, USA
To enhance Botswana's visibility and appeal to North American travelers, foster trade partnerships, and drive tourism growth from this significant long-haul market.
Maun, Botswana
Address: Old Mall, Maun, Botswana (Specific address may vary, typically near tourism hubs)
To support local tourism operators, provide information to tourists, manage regional tourism development initiatives, and facilitate conservation efforts in this critical tourism region.
Buying Intent Signals for Botswana Tourism Organisation
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Executive Team of Botswana Tourism Organisation
As of April 2025, Botswana Tourism Organisation' leadership includes:
Investors of Botswana Tourism Organisation
Botswana Tourism Organisation has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The Botswana Tourism Organisation (BTO) experienced a key leadership transition in early 2024 with the appointment of a new Acting Chief Executive Officer following the conclusion of the previous Acting CEO's contract.
Departures
New Appointments:
Technology (Tech Stack) used by Botswana Tourism Organisation
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Botswana Tourism Organisation Email Formats and Examples
Official email addresses for individuals at the Botswana Tourism Board (Botswana Tourism Organisation) are not broadly publicized. However, a common email format for parastatal organizations in Botswana is often based on the employee's name. The general contact email for the board is board@botswanatourism.co.bw.
[firstinitial][lastname]@botswanatourism.co.bw
Format
ksetlang@botswanatourism.co.bw
Example
65%
Success rate
News and media
Travel And Tour World • March 8, 2024
Botswana Tourism Organisation Shines at ITB Berlin 2024 Showcasing Sustainable Tourism And Investment Opportunities
The Botswana Tourism Organisation (BTO) made a significant impact at ITB Berlin 2024, highlighting the nation's commitment to sustainable tourism, unique wildlife experiences, and new investment prospects. The event provided a platform to engage with global travel partners and media....more
Mmegi Online • February 9, 2024
BTO gets another acting CEO
Keitumetse Setlang has been appointed as the new acting Chief Executive Officer for the Botswana Tourism Organisation (BTO). This appointment follows the departure of Myra Sekgororoane, whose contract ended on January 31, 2024....more
Botswana Daily News • November 20, 2023
BTO INTENSIFIES MARKETING BOTSWANA
The Botswana Tourism Organisation (BTO) is ramping up its efforts to market Botswana as a prime tourist destination, focusing on strategies to attract more visitors and highlight the country's diverse offerings beyond wildlife, including cultural and MICE tourism....more
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