highperformr logo

Boston Whaler's Overview

Total employees425
HeadquartersEdgewater
Founded1958

Boston Whaler is a legendary American boat manufacturer, renowned for producing high-quality, durable, and famously 'unsinkable' recreational boats. Founded in 1958 by Richard 'Dick' Fisher, the company revolutionized boat building with its Unibond™ construction process, creating exceptionally safe and reliable watercraft. Boston Whaler offers a diverse range of models, from small tenders and fishing boats like the Super Sport and Montauk, to larger offshore cruisers and center consoles like the Conquest and Outrage series. Acquired by Brunswick Corporation in 1996, Boston Whaler continues its tradition of innovation, performance, and uncompromising quality from its manufacturing facility in Edgewater, Florida, serving boaters worldwide.

Where is Boston Whaler's Headquarters?

HQ Function

Serves as the central hub for all Boston Whaler operations, including design, engineering, manufacturing, sales, marketing, and administration.

Notable Features:

State-of-the-art manufacturing plant with advanced robotics and composite technology, extensive waterfront access for boat testing and development, on-site design studios and engineering labs.

Work Culture:

A culture deeply rooted in craftsmanship, innovation, and a passion for the marine lifestyle. Emphasis on teamwork, quality control, and employee safety, reflecting the brand's commitment to excellence and its 'Unsinkable Legend' heritage.

HQ Significance:

The Edgewater facility is crucial for maintaining Boston Whaler's reputation for quality and innovation, and is a significant employer in the Florida marine industry.

Values Reflected in HQ: The facility embodies Boston Whaler's core values of quality, durability, safety, innovation, and customer satisfaction through its advanced manufacturing processes and dedicated workforce.

Location:

While manufacturing is primarily centralized in Edgewater, Florida, Boston Whaler has a significant global presence through its extensive network of authorized dealers and distributors. These partners support sales, service, and marketing efforts in numerous countries across North America, South America, Europe, Asia, Australia, and the Middle East, making the 'Unsinkable Legend' accessible to boating enthusiasts worldwide. This global reach is further supported by the international infrastructure of its parent company, Brunswick Corporation.

Street Address:

100 Whaler Way

City:

Edgewater

State/Province:

Florida

Country:

USA

Boston Whaler's Global Presence

Mettawa, Illinois, USA (Brunswick Corporation HQ)

Address: 26125 N. Riverwoods Blvd., Suite 500, Mettawa, IL 60045

Serves as the ultimate parent company headquarters, providing strategic direction and shared services for all Brunswick brands, including Boston Whaler.

Global Dealer Network

Address: Various locations worldwide

To provide localized sales, customer service, and support for Boston Whaler products to customers in specific geographic regions.

Buying Intent Signals for Boston Whaler

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Boston Whaler

As of April 2025, Boston Whaler' leadership includes:

Kris Neff - President, Boston Whaler
Aine Denari - President, Brunswick Boat Group (Parent Division)
David Foulkes - CEO, Brunswick Corporation (Parent Company)

Investors of Boston Whaler

Boston Whaler has been backed by several prominent investors over the years, including:

Brunswick Corporation (Owner)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In early 2023, Kris Neff was appointed President of Boston Whaler. There have been no other major publicly announced executive hires or departures specifically for Boston Whaler's top brand leadership in the immediate last 12 months from mid-2023 to mid-2024. Key leadership within the brand appears stable. Changes within the broader Brunswick Boat Group or Brunswick Corporation occur periodically.

New Appointments:

Kris Neff, Kris Neff was appointed President of Boston Whaler, succeeding Nick Stickler who moved to another role within Brunswick.

Technology (Tech Stack) used by Boston Whaler

Discover the tools Boston Whaler uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Boston Whaler Email Formats and Examples

Boston Whaler is a brand of Brunswick Corporation. Employee email addresses typically follow the standard Brunswick Corporation format.

firstname.lastname@brunswick.com

Format

jane.doe@brunswick.com

Example

80%

Success rate

News and media

Brunswick Corporation NewsFebruary 21, 2024

Brunswick Corporation (Parent Company of Boston Whaler) Named to Forbes’ List of America’s Best Large Employers 2024

Brunswick Corporation, parent company of Boston Whaler, announced it has been named by Forbes to the list of America’s Best Large Employers for 2024. This prestigious recognition marks the fourth time Brunswick has been included on this annual list....more

Trade Only TodayFebruary 14, 2024

Boston Whaler Introduces 210 Montauk

Boston Whaler introduced the 210 Montauk at the Miami International Boat Show. The new model builds on the legacy of the Montauk series with enhanced features, a user-friendly design, and increased versatility for fishing and family outings....more

Boston Whaler NewsOctober 10, 2023

Boston Whaler Earns Eighth Consecutive NMMA CSI Award

Boston Whaler announced it has received its eighth consecutive Marine Industry Customer Satisfaction Index (CSI) Award from the National Marine Manufacturers Association (NMMA) for its fiberglass outboard boats. This award recognizes Boston Whaler's outstanding commitment to customer satisfaction....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Boston Whaler, are just a search away.