HQ Function

Serves as the central hub for design, product development, marketing, e-commerce operations, customer support, and corporate strategy for Born Primitive's global activities.

Notable Features:

The facility includes modern office spaces, design studios, and is co-located with their first flagship retail store, allowing for direct customer interaction and brand experience. It likely also incorporates warehousing for their primary distribution operations.

Work Culture:

The work culture at Born Primitive HQ is described as dynamic, fast-paced, and mission-driven, reflecting its roots in the military and fitness communities. Emphasis is placed on teamwork, dedication, patriotism, innovation, and a passion for the products and the active lifestyle they represent.

HQ Significance:

The Virginia Beach HQ is significant due to its proximity to a large military and first responder community, providing direct connection and inspiration for the brand. It's the heart of their operations, driving innovation, brand strategy, and direct-to-consumer engagement through its co-located retail presence.

Values Reflected in HQ: The headquarters, especially with the integrated retail store, reflects values of community engagement, brand transparency, efficiency, functionality, and American pride, aligning with their brand identity.

Location:

Born Primitive supports its global customer base primarily through its robust e-commerce platform, shipping internationally from its US headquarters and utilizing regional distribution centers (e.g., in the UK and Australia for faster local delivery). They operate dedicated regional websites for markets such as Canada, the United Kingdom, Europe, and Australia, which helps in managing international sales, localized marketing, and customer service tailored to those regions.

Street Address:

1608 Virginia Beach Blvd

City:

Virginia Beach

State/Province:

VA

Country:

USA