highperformr logo

Booths's Overview

Total employees844
HeadquartersPreston
Founded1847

Booths, officially E.H. Booth & Co. Ltd, is a prestigious, family-owned chain of high-end supermarkets based in the North of England. Founded in 1847 by tea dealer Edwin Henry Booth, the company has built a strong reputation for offering high-quality food and drink, with a significant emphasis on sourcing products from local farmers and producers in the counties it serves. Often referred to as the 'Waitrose of the North,' Booths is known for its excellent customer service, well-presented stores, and commitment to regional heritage and quality.

Where is Booths's Headquarters?

HQ Function

Serves as the central administrative, operational, and logistical hub for the entire Booths supermarket chain. This includes core functions such as buying and merchandising, marketing, finance, human resources, IT, and supply chain management.

Notable Features:

A modern, purpose-built complex housing both corporate offices and a significant distribution centre, designed for efficient management and supply of its network of stores across Northern England.

Work Culture:

The work culture at Booths HQ reflects its long-standing family ownership, emphasizing quality, integrity, community engagement, and a passion for food. There's a strong focus on supporting local suppliers and fostering a collaborative environment dedicated to upholding the brand's premium standards.

HQ Significance:

The headquarters is critical for maintaining the consistency and quality for which Booths is known. It's the nerve center for strategic decision-making, product sourcing (both local and international), and ensuring operational excellence across all its retail locations.

Values Reflected in HQ: The headquarters embodies Booths' core values of quality, commitment to local sourcing, operational efficiency, and a long-term vision for sustainable business in the North of England.

Location:

Booths primarily operates within Northern England, with a strong focus on Lancashire, Yorkshire, Cumbria, Cheshire, and Greater Manchester. Its 'global presence' is mainly indirect, manifested through its meticulous sourcing of international fine foods, wines, and specialty products to complement its extensive range of local and regional offerings. This involves establishing relationships with international suppliers and importers to ensure a diverse and high-quality product selection for its customers, rather than having physical operational offices abroad.

Street Address:

Longridge Road

City:

Preston

State/Province:

Lancashire

Country:

United Kingdom

Booths's Global Presence

Windermere, Cumbria, United Kingdom

Address: The Old Station, Victoria Street, Windermere, LA23 1QA

Catering to both the local community and the significant tourist population in Windermere, this store showcases a wide range of local Cumbrian produce and premium Booths own-brand products, acting as a vital touchpoint for the brand in a key visitor destination.

Ilkley, West Yorkshire, United Kingdom

Address: Leeds Road, Ilkley, LS29 8EE

Serving the affluent Ilkley community and surrounding areas, this store focuses on high-quality groceries, fresh produce, and specialized Booths offerings, thereby strengthening the brand's presence and reputation in Yorkshire.

Knutsford, Cheshire, United Kingdom

Address: Stanley Road, Knutsford, WA16 0BS

To provide Booths' premium grocery offering to the residents of Knutsford and Cheshire, featuring a curated selection of fine foods, wines, and locally sourced products, reinforcing Booths' identity as a quality Northern retailer.

Buying Intent Signals for Booths

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Booths

As of April 2025, Booths' leadership includes:

Edwin J. Booth - Executive Chairman
Nigel Murray - Chief Executive Officer
Colin Porter - Chief Financial Officer
Ross Faith - Chief Operating Officer
John Gill - Trading Director
Graham Booth - Property Director

Investors of Booths

Booths has been backed by several prominent investors over the years, including:

The Booth Family (Privately Owned)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

Booths has experienced notable leadership changes in the past year, including the appointment of a new Chief Financial Officer and a new Chief Operating Officer. These changes follow the appointment of Nigel Murray as CEO in late 2022, indicating a period of strategic leadership refreshment for the Northern supermarket chain.

Departures

Ross Jasacco, Ross Jasacco departed from his role as Chief Financial Officer at Booths.

New Appointments:

Colin Porter, Colin Porter was appointed as the new Chief Financial Officer, bringing extensive retail finance experience.
Ross Faith, Ross Faith was appointed as the new Chief Operating Officer to oversee operational strategies and execution.

Technology (Tech Stack) used by Booths

Discover the tools Booths uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Booths Email Formats and Examples

Booths, like many established companies, likely utilizes standardized email formats for its corporate communications. A common pattern observed in UK businesses is the use of the first initial followed by the last name.

[firstinitial][last]@booths.co.uk

Format

jdoe@booths.co.uk

Example

75%

Success rate

News and media

Retail GazetteFebruary 20, 2024

Booths news title: Booths rolls out new loyalty scheme to all stores

Following a successful trial period, Booths has officially launched its new loyalty card scheme across all 27 of its stores. The scheme aims to provide customers with personalised offers, discounts, and rewards, enhancing customer engagement and value....more

The GrocerJanuary 10, 2024

Booths news title: Booths records best ever Christmas as sales surge

Booths announced a highly successful Christmas trading period, with a sales increase of 7.6% for the three weeks leading up to January 7, 2024. The growth was reportedly driven by strong performances in its own-label premium ranges and festive food offerings....more

The GrocerNovember 13, 2023

Booths news title: Colin Porter appointed new Booths CFO

Booths appointed Colin Porter as its new Chief Financial Officer. Porter, who previously held senior finance roles at companies like Joules and Hotel Chocolat, joined the Northern supermarket chain, succeeding Ross Jasacco....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Booths, are just a search away.