Boomtown Strategic Brand Agency is a prominent South African advertising and marketing agency renowned for building brands that deliver measurable results and foster business growth. Operating since 1994, they offer a comprehensive suite of services including brand strategy, creative development, digital marketing, social media management, media planning and buying, and public relations. Boomtown leverages its deep understanding of the diverse African market to create impactful and culturally relevant campaigns for a wide range of clients across various sectors. They are committed to creativity, strategic thinking, and delivering tangible outcomes for their partners.
The Gqeberha office serves as Boomtown's primary operational hub, housing creative studios, strategic planning teams, client services, and administrative functions. It is the birthplace of the agency and continues to drive its core operations.
Boomtown's Gqeberha headquarters is located in a distinctive, renovated heritage building in the Central district, reflecting the agency's blend of established roots and modern creative energy. The space is designed to foster collaboration and innovation.
The work culture at Boomtown's headquarters is characterized by creativity, collaboration, and a passion for brand building. It's a dynamic environment that encourages innovative thinking, strategic problem-solving, and a results-oriented approach, with a strong emphasis on teamwork and understanding diverse consumer landscapes.
The Gqeberha headquarters is significant as the founding location of Boomtown, symbolizing its long-standing commitment to the Eastern Cape region while serving as a critical center for its national and Pan-African operations. It underpins the agency's stability and deep-rooted expertise.
Boomtown primarily serves clients within South Africa and across the African continent. Their deep expertise in African markets enables them to develop and execute brand strategies that resonate with diverse local cultures. While their physical offices are in South Africa, their strategic capabilities and campaign reach can extend to brands with Pan-African or specific international market interests, often collaborating with partner networks for broader global execution if required.
102 Surbiton Street, Central
Gqeberha (Port Elizabeth)
Eastern Cape
South Africa
Address: Ground Floor, Twickenham Building, The Campus, 57 Sloane Street, Bryanston, Johannesburg, 2191
To provide localized strategic support and creative services to clients in the Gauteng region, strengthen national reach, and facilitate closer collaboration with businesses headquartered in Johannesburg, a key African commercial hub.
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As of April 2025, BOOM Group SA' leadership includes:
BOOM Group SA has been backed by several prominent investors over the years, including:
Specific public announcements regarding executive hires or departures at Boomtown Strategic Brand Agency over the past 12 months are limited. Leadership changes within private agencies are often managed internally or communicated through specialized industry channels. For the latest official information, direct contact with the agency is recommended.
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Boomtown Strategic Brand Agency likely utilizes a consistent professional email format for its employees, typically combining the employee's name with the company domain 'boomtown.co.za'. Common formats include first name or first initial and last name.
[first_name]@[boomtown.co.za]
Format
glen@boomtown.co.za
Example
80%
Success rate
Media Update • November 27, 2023
Boomtown Strategic Brand Agency secured multiple accolades at the 2023 Assegai Integrated Marketing Awards, including three Golds, four Silvers, and three Bronzes, for their outstanding work with clients such as BKB, Sovereign, and Laerskool Newton Park....more
Bizcommunity • October 5, 2023
Boomtown celebrated a successful showing at the 2023 New Gen Awards, taking home three awards. These included Silver for Most Viral Campaign (Laerskool Newton Park), Bronze for Best Social Media Reach (Sovereign Foods), and Bronze for Best Use of Technical Innovation (Laerskool Newton Park)....more
Bizcommunity • May 23, 2023
Boomtown's innovative campaign for Laerskool Newton Park, involving a 'talking' school building, garnered significant media attention and social media buzz, successfully enhancing the school's brand visibility and appeal....more
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