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BOOM Group SA's Overview

Total employees51
HeadquartersGqeberha (Port Elizabeth)
Founded1994

Boomtown Strategic Brand Agency is a prominent South African advertising and marketing agency renowned for building brands that deliver measurable results and foster business growth. Operating since 1994, they offer a comprehensive suite of services including brand strategy, creative development, digital marketing, social media management, media planning and buying, and public relations. Boomtown leverages its deep understanding of the diverse African market to create impactful and culturally relevant campaigns for a wide range of clients across various sectors. They are committed to creativity, strategic thinking, and delivering tangible outcomes for their partners.

Where is BOOM Group SA's Headquarters?

HQ Function

The Gqeberha office serves as Boomtown's primary operational hub, housing creative studios, strategic planning teams, client services, and administrative functions. It is the birthplace of the agency and continues to drive its core operations.

Notable Features:

Boomtown's Gqeberha headquarters is located in a distinctive, renovated heritage building in the Central district, reflecting the agency's blend of established roots and modern creative energy. The space is designed to foster collaboration and innovation.

Work Culture:

The work culture at Boomtown's headquarters is characterized by creativity, collaboration, and a passion for brand building. It's a dynamic environment that encourages innovative thinking, strategic problem-solving, and a results-oriented approach, with a strong emphasis on teamwork and understanding diverse consumer landscapes.

HQ Significance:

The Gqeberha headquarters is significant as the founding location of Boomtown, symbolizing its long-standing commitment to the Eastern Cape region while serving as a critical center for its national and Pan-African operations. It underpins the agency's stability and deep-rooted expertise.

Values Reflected in HQ: The headquarters reflects values such as creativity (inspiring workspace), heritage (choice of building), community (central location), and innovation (modern adaptation of a classic structure).

Location:

Boomtown primarily serves clients within South Africa and across the African continent. Their deep expertise in African markets enables them to develop and execute brand strategies that resonate with diverse local cultures. While their physical offices are in South Africa, their strategic capabilities and campaign reach can extend to brands with Pan-African or specific international market interests, often collaborating with partner networks for broader global execution if required.

Street Address:

102 Surbiton Street, Central

City:

Gqeberha (Port Elizabeth)

State/Province:

Eastern Cape

Country:

South Africa

BOOM Group SA's Global Presence

Bryanston, Gauteng, South Africa

Address: Ground Floor, Twickenham Building, The Campus, 57 Sloane Street, Bryanston, Johannesburg, 2191

To provide localized strategic support and creative services to clients in the Gauteng region, strengthen national reach, and facilitate closer collaboration with businesses headquartered in Johannesburg, a key African commercial hub.

Buying Intent Signals for BOOM Group SA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BOOM Group SA

As of April 2025, BOOM Group SA' leadership includes:

Glen Meier - Chief Executive Officer
Neil Hart - Executive Creative Director
Lara-Anne Derbyshire - Strategic Director
Jane Stevenson - Financial Director
Lauren McNish - Business Unit Director - JHB

Investors of BOOM Group SA

BOOM Group SA has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific public announcements regarding executive hires or departures at Boomtown Strategic Brand Agency over the past 12 months are limited. Leadership changes within private agencies are often managed internally or communicated through specialized industry channels. For the latest official information, direct contact with the agency is recommended.

Technology (Tech Stack) used by BOOM Group SA

Discover the tools BOOM Group SA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BOOM Group SA Email Formats and Examples

Boomtown Strategic Brand Agency likely utilizes a consistent professional email format for its employees, typically combining the employee's name with the company domain 'boomtown.co.za'. Common formats include first name or first initial and last name.

[first_name]@[boomtown.co.za]

Format

glen@boomtown.co.za

Example

80%

Success rate

News and media

Media UpdateNovember 27, 2023

Boomtown wins big at the 2023 Assegai Awards

Boomtown Strategic Brand Agency secured multiple accolades at the 2023 Assegai Integrated Marketing Awards, including three Golds, four Silvers, and three Bronzes, for their outstanding work with clients such as BKB, Sovereign, and Laerskool Newton Park....more

BizcommunityOctober 5, 2023

Boomtown celebrates trio of wins at the 2023 New Gen Awards

Boomtown celebrated a successful showing at the 2023 New Gen Awards, taking home three awards. These included Silver for Most Viral Campaign (Laerskool Newton Park), Bronze for Best Social Media Reach (Sovereign Foods), and Bronze for Best Use of Technical Innovation (Laerskool Newton Park)....more

BizcommunityMay 23, 2023

Boomtown helps Laerskool Newton Park achieve brand fame

Boomtown's innovative campaign for Laerskool Newton Park, involving a 'talking' school building, garnered significant media attention and social media buzz, successfully enhancing the school's brand visibility and appeal....more

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