Boomerang Commerce
Boomerang Commerce's Overview
Boomerang Commerce was a prominent provider of intelligent retail analytics and dynamic pricing solutions designed to help e-commerce companies and consumer brands optimize their pricing, promotions, and product assortment strategies to maximize revenue and margins. Their platform leveraged machine learning and data science to provide actionable insights for competitive positioning in the fast-paced online retail environment. Key offerings included price optimization, competitor intelligence, and assortment planning. In October 2019, Boomerang Commerce was acquired by CommerceIQ, a leading retail e-commerce management platform. The acquisition aimed to integrate Boomerang Commerce's advanced analytics and pricing capabilities into CommerceIQ's broader suite of tools for managing and growing sales on platforms like Amazon.
Where is Boomerang Commerce's Headquarters?
HQ Function
The Mountain View office served as the central hub for Boomerang Commerce's operations, including executive leadership, product development, engineering, sales, marketing, and customer support.
Notable Features:
Typical of Silicon Valley tech offices, it likely featured open-plan workspaces, collaborative areas, and modern amenities designed to foster innovation and attract top talent.
Work Culture:
Boomerang Commerce was known for a fast-paced, data-driven, and innovative work culture. Employees were often passionate about solving complex e-commerce challenges and leveraging cutting-edge technology.
HQ Significance:
Its Silicon Valley location provided access to a rich ecosystem of tech talent, venture capital, and proximity to other leading technology companies and potential clients, which was crucial for its growth and development.
Values Reflected in HQ: The headquarters likely reflected values such as innovation, collaboration, customer-centricity, and a drive for technological excellence in the retail tech space.
Location:
Prior to its acquisition, Boomerang Commerce primarily served clients in North America and Europe with its SaaS-based retail analytics platform. Its operations were anchored by its headquarters in Mountain View, USA, and a significant engineering and support office in Bengaluru, India, which allowed for continuous development and global customer assistance.
Street Address:
800 W El Camino Real, Suite 180
City:
Mountain View
State/Province:
CA
Country:
USA
Boomerang Commerce's Global Presence
Bengaluru, Karnataka, India
Address: Prestige Loka, G02, 7/1, Brunton Rd, Bengaluru, Karnataka 560025, India (Historical)
To serve as a key development hub, support global operations with extended hours, and tap into the skilled engineering and analytics workforce in the region for scaling product capabilities.
Buying Intent Signals for Boomerang Commerce
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Executive Team of Boomerang Commerce
As of April 2025, Boomerang Commerce' leadership includes:
Investors of Boomerang Commerce
Boomerang Commerce has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As Boomerang Commerce was acquired by CommerceIQ in October 2019, there have been no executive hires or exits for Boomerang Commerce as an independent entity in the last 12 months. Key executives transitioned to CommerceIQ or moved to other ventures post-acquisition. Any recent executive changes would be at CommerceIQ.
Technology (Tech Stack) used by Boomerang Commerce
Discover the tools Boomerang Commerce uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Boomerang Commerce Email Formats and Examples
Prior to its acquisition by CommerceIQ, Boomerang Commerce likely used common email formats for tech companies. The domain @boomerangcommerce.com is no longer actively used for new communications.
[first].[last]@boomerangcommerce.com or [first_initial][last]@boomerangcommerce.com
Format
guru.hariharan@boomerangcommerce.com
Example
0 (Domain inactive post-acquisition)%
Success rate
News and media
CommerceIQ Blog (formerly Boomerang Commerce) • October 2, 2019
CommerceIQ Acquires Boomerang Commerce
CommerceIQ announced its acquisition of Boomerang Commerce, combining Boomerang's leading retail analytics and pricing optimization technology with CommerceIQ's e-commerce management platform to help brands win on Amazon and other online marketplaces....more
TechCrunch • May 16, 2017
Boomerang Commerce raises $12 million for its e-commerce pricing tools
Boomerang Commerce secured $12 million in Series B funding, led by Shasta Ventures with participation from Madrona Venture Group and Trinity Ventures. This funding was aimed at expanding its AI-powered pricing optimization platform for retailers....more
VentureBeat • June 24, 2014
Boomerang Commerce grabs $8.5M to help online retailers compete with Amazon
Boomerang Commerce raised $8.5 million in Series A funding. The round was led by Madrona Venture Group and Trinity Ventures, focusing on helping e-commerce businesses optimize pricing and assortment strategies....more
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