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BookIt.com's Overview

Total employees154
HeadquartersPanama City Beach
Founded2004

Bookit.com was an online travel agency (OTA) founded in 2000, headquartered in Panama City Beach, Florida. The company specialized in providing vacation packages, including all-inclusive resorts, hotels, and flights, primarily to destinations in Mexico and the Caribbean. Bookit.com aimed to offer competitive pricing and a user-friendly booking experience. However, due to the severe impact of the COVID-19 pandemic on the travel industry, Bookit.com ceased operations in March 2020 and subsequently filed for bankruptcy. Its brand assets, including the domain name, were later acquired and the domain now redirects to a different travel service.

Where is BookIt.com's Headquarters?

HQ Function

Served as the central hub for all corporate operations, including technology platform development, customer service management, marketing, sales strategy, and administrative functions before its closure.

Notable Features:

The specific architectural details or unique facility features of the former Bookit.com HQ are not widely documented. It was likely a modern office space designed to support a technology-driven travel business.

Work Culture:

Prior to closure, Bookit.com likely fostered a dynamic work culture typical of an online travel company, emphasizing customer satisfaction, innovation in travel booking technology, and a fast-paced environment. Its location in a resort city might have contributed to a unique company atmosphere.

HQ Significance:

The headquarters was significant as the operational core of Bookit.com, driving its online platform and managing its extensive network of travel partnerships. Its Florida location was also geographically advantageous for its focus on Caribbean and Mexican travel markets.

Values Reflected in HQ: The HQ likely aimed to reflect values such as efficiency in travel booking processes, a strong customer-centric approach to service, and leveraging technological advancement in the competitive online travel sector.

Location:

While headquartered in the USA, Bookit.com's primary market focus was on providing online travel booking services for vacation packages to international destinations, particularly in Mexico, the Caribbean, and Central America. Its global presence was manifested through its online platform accessible to customers internationally and its commercial partnerships with hotels, resorts, and airlines in these key tourist regions. The company did not typically maintain a network of physical international offices, relying instead on its digital infrastructure and relationships with local travel service providers.

Street Address:

14700 Panama City Beach Pkwy

City:

Panama City Beach

State/Province:

Florida

Country:

USA

BookIt.com's Global Presence

N/A

Address: N/A

Primary operations and support were managed from the main HQ.

Buying Intent Signals for BookIt.com

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BookIt.com

As of April 2025, BookIt.com' leadership includes:

Bud Finlaw - Former Chief Executive Officer (CEO)
Launa Finlaw - Former President

Investors of BookIt.com

BookIt.com has been backed by several prominent investors over the years, including:

Bookit.com was reportedly privately held and primarily founder-funded. Detailed information about significant external investment rounds or specific investors is not widely publicly available.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Bookit.com ceased operations in March 2020. Consequently, there have been no executive new hires or exits within the last 12 months as the company is no longer operational. All executive roles concluded with the company's closure.

Technology (Tech Stack) used by BookIt.com

Discover the tools BookIt.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BookIt.com Email Formats and Examples

Prior to ceasing operations in 2020, Bookit.com likely utilized standard corporate email address formats. Common patterns for companies of its type and era included combinations of first name, last name, and initial.

Plausible historical formats included [first_initial][last]@bookit.com (e.g., jdoe@bookit.com) or [first].[last]@bookit.com (e.g., jane.doe@bookit.com).

Format

bfinlaw@bookit.com (Speculative example based on former CEO Bud Finlaw and a common format)

Example

0 (Company is defunct; email addresses are no longer active)%

Success rate

News and media

Travel WeeklyMarch 25, 2020

BookIt.com ceases operations

Online travel agency BookIt.com has shut down, citing the profound impact of the coronavirus pandemic. The company, based in Panama City Beach, Fla., stated it 'has been devastated by the Coronavirus crisis,' leading to its closure....more

Panama City News HeraldMarch 24, 2020

Coronavirus: BookIt.com closes, lays off workforce

Panama City Beach-based BookIt.com announced on Tuesday it was ceasing operations immediately and laying off its workforce due to the economic fallout from the COVID-19 pandemic on the travel industry....more

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