Booking Group Ltd, which has been operating under the brand name DYNATECH since April 2023, is an international company specializing in online car reservation services and travel technology. Established in 2004, the company, primarily through its well-known platform EconomyBookings.com, provides access to a vast network of car rental suppliers in over 20,000 locations across 150 countries. The rebranding to DYNATECH signifies its broader focus on developing innovative B2B and B2C technology solutions for the travel industry. Booking Group Ltd (as DYNATECH) aims to simplify travel processes, offering user-friendly platforms, diverse mobility options including cars and scooters, and dedicated customer support for a global clientele. Its mission centers on making travel accessible, affordable, and technologically advanced.
The Riga headquarters centralizes global operations, including strategic planning, software and technology development, international marketing, partnership management, and overall customer experience oversight.
Located in a modern business area of Riga, the headquarters is designed to foster innovation and collaboration among its diverse teams. Specific architectural details are internal, but the environment supports a tech-focused company.
The work culture is dynamic, international, and technology-driven, reflecting its operations as DYNATECH. There's an emphasis on innovation, agile methodologies, and a customer-first approach within the competitive travel tech landscape.
The Riga HQ is pivotal for managing its extensive global network of travel and mobility partnerships and for developing the core technology that powers its platforms like EconomyBookings.com. It leverages Latvia's growing tech talent pool.
Operating as DYNATECH, Booking Group Ltd has a significant global presence, with its services, notably EconomyBookings.com, available in over 150 countries and more than 20,000 locations. Functions supported globally include a multi-lingual customer service network (24/7), localized digital marketing campaigns, international business development for expanding supplier and partner networks (including car rental agencies, airlines, and travel service providers), and a robust technology infrastructure ensuring seamless online transactions and service delivery across diverse geographical regions and currencies.
Lielirbes iela 17A - 8
Riga
N/A
Latvia
Address: Beyond its Riga headquarters, DYNATECH (formerly Booking Group Ltd) supports its global operations through a combination of remote teams and strategic international partnerships rather than maintaining numerous physical branch offices.
This approach allows for agile market adaptation, localized service delivery, and efficient scaling of operations across DYNATECH's extensive global footprint in the travel and mobility sectors.
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As of April 2025, EconomyBookings' leadership includes:
EconomyBookings has been backed by several prominent investors over the years, including:
As a privately held company that rebranded to DYNATECH in 2023, detailed information on executive new hires or exits for Booking Group Ltd within the last 12 months is not always broadly publicized. Major leadership changes are typically announced via official press releases or through updates on professional networks.
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While Booking Group Ltd now operates as DYNATECH and may primarily use @dynatech.com email addresses, historical or specific communications might still involve @bookinggroup.com. Common corporate email patterns are typically based on employee names.
[first_initial][last]@bookinggroup.com
Format
jdoe@bookinggroup.com
Example
70%
Success rate
PR Newswire • May 30, 2023
DYNATECH announced a strategic partnership with Cooltra, Europe's leading scooter rental company. This collaboration integrates Cooltra's extensive scooter fleet into the EconomyBookings.com platform, significantly expanding urban mobility options for travelers in numerous European cities....more
Labs of Latvia • April 20, 2023
Booking Group, widely recognized for its car rental platform EconomyBookings.com, officially announced its rebranding to DYNATECH. This strategic move underscores the company's evolution and expanded focus on developing a wider range of innovative technology solutions for the global travel industry....more
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