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Bookaway's Overview

Total employees82
HeadquartersTel Aviv-Yafo
Founded2017

Bookaway is an online travel platform dedicated to making it easier for travelers to find, compare, and book ground and sea transportation tickets globally. Founded in 2017, the company partners with local transport operators to offer a wide range of services including buses, ferries, trains, and private transfers across numerous countries. Bookaway aims to digitize and streamline the booking process for a traditionally fragmented market, providing travelers with a convenient and reliable solution for planning their journeys.

Where is Bookaway's Headquarters?

HQ Function

Serves as the global command center, driving strategy, product innovation, software development, global marketing efforts, financial operations, and strategic partnerships.

Notable Features:

Located on Rothschild Boulevard, a prestigious address in Tel Aviv's tech and financial district. The office likely features modern, open-plan layouts, collaborative zones, and amenities designed to foster innovation and employee well-being, typical of a dynamic tech company.

Work Culture:

Bookaway's HQ fosters a dynamic, entrepreneurial, and results-oriented work culture. It emphasizes innovation, teamwork, and a fast-paced environment, reflecting its startup origins and the competitive nature of the travel tech industry, as well as the energetic Israeli tech scene.

HQ Significance:

Its location in Tel Aviv, a leading global technology and innovation center, provides Bookaway with crucial access to top-tier tech talent, venture capital, and a rich ecosystem for industry partnerships and growth.

Values Reflected in HQ: The headquarters' setup and location embody Bookaway's core values of innovation, customer-centricity, global connectivity, speed, and leveraging technology to simplify complex travel logistics for users worldwide.

Location:

Bookaway supports travelers worldwide by offering ground and sea transportation booking services in over 100 countries and more than 13,000 cities. Its global functions include a multilingual platform, 24/7 customer support, localized payment options, and partnerships with thousands of transport operators across continents like Europe, Asia, North America, and South America. This extensive network allows users to plan and book complex international and domestic journeys seamlessly.

Street Address:

Rothschild Blvd 45

City:

Tel Aviv-Yafo

State/Province:

Tel Aviv District

Country:

Israel

Bookaway's Global Presence

Zagreb, Croatia

Address: Vukovarska ul. 269D, 10000, Zagreb, Croatia

Serves as a crucial center for Bookaway's European market penetration, platform development, operational excellence, and customer service for the region.

Bangkok, Thailand

Address: [Specific address not publicly detailed, likely a regional operations office or co-working space]

Drives growth, localization efforts, and operational management in the strategically important and rapidly growing Southeast Asian travel market.

Buying Intent Signals for Bookaway

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bookaway

As of April 2025, Bookaway' leadership includes:

Noam Toister - Co-Founder & CEO
David Yitzhaki - Co-Founder & CPO
Omer Sagi - Co-Founder & CTO
Jonathan Bensal - CFO
Irina Feingold - CMO

Investors of Bookaway

Bookaway has been backed by several prominent investors over the years, including:

Aleph
Entrée Capital
Cornerstone Venture Partners
Elah Dufour
Gillot Capital Partners
BlueRed Partners
Menorah Mivtachim Insurance

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In the past year, Bookaway has strategically strengthened its executive team, notably in marketing leadership. As a private company, detailed internal executive shifts are not always broadly publicized.

New Appointments:

Irina Feingold, Irina Feingold appointed as new CMO, bringing extensive marketing experience to Bookaway's leadership team.

Technology (Tech Stack) used by Bookaway

Discover the tools Bookaway uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bookaway Email Formats and Examples

Bookaway likely uses common email formats for its corporate communications. While not officially published, a typical structure for tech companies of its size is [first_name]@bookaway.com.

[first_name]@bookaway.com

Format

example@bookaway.com (e.g., noam@bookaway.com for Noam Toister)

Example

75%

Success rate

News and media

TravelDailyNews InternationalNovember 16, 2023

Bookaway Integrates with Google Maps for Intercity Bus and Train Routes

Bookaway announced an integration with Google Maps, enabling users to discover and compare intercity bus and train routes directly within the Google Maps application, with direct links to Bookaway for completing bookings. This enhances visibility and accessibility for travelers seeking ground transportation options....more

PhocusWireJune 1, 2023

Bookaway Acquires Plataforma 10 to Expand Latin American Footprint

Bookaway announced its strategic acquisition of Plataforma 10, a prominent online bus ticketing platform based in Argentina. This move significantly expands Bookaway's service offerings and market presence in Latin America, adding extensive routes and local expertise....more

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