boohoo
boohoo's Overview
Boohoo Group PLC is a UK-based online fashion retail group founded in 2006, primarily targeting 16-30 year olds. The group owns a portfolio of fast-fashion brands including Boohoo, BoohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Oasis, Warehouse, Burton, Wallis, Dorothy Perkins, and Debenhams.com. Known for its agile supply chain and trend-driven affordable clothing, Boohoo has rapidly expanded its global reach, selling to customers in almost every country worldwide.
Where is boohoo's Headquarters?
HQ Function
Serves as the central hub for Boohoo Group's global operations, including design, merchandising, marketing, technology, finance, and corporate functions.
Notable Features:
The Dale Street headquarters is a modern office space reflecting the company's dynamic and creative ethos. Boohoo has significantly invested in expanding its Manchester presence over the years, including major office extensions to accommodate its rapid growth.
Work Culture:
Characterized by a fast-paced, entrepreneurial, innovative, and collaborative environment. Employees often describe it as energetic and passionate, reflecting the brand's youthful, agile, and trend-focused identity.
HQ Significance:
Manchester is key to Boohoo's identity and growth, providing access to a skilled talent pool in fashion, technology, and digital marketing. The city's historical links to the textile industry and its current status as a creative hub align well with Boohoo's business model.
Values Reflected in HQ: The headquarters' design, dynamic atmosphere, and central location aim to reflect Boohoo's core values of passion, agility, creativity, customer focus, and teamwork.
Location:
Boohoo Group PLC operates on a truly global scale, selling its diverse portfolio of fashion brands to customers in nearly every country worldwide through its dedicated e-commerce platforms. Key international markets include the United Kingdom, United States, Australia, and several countries across Europe, particularly France and Ireland. This global reach is supported by strategically located distribution centers in the UK and USA, international offices, and multi-lingual customer service operations. The group's marketing and brand engagement strategies are tailored to regional preferences, utilizing localized campaigns, social media, and influencer collaborations to maintain a strong and relevant international footprint in the dynamic fast-fashion industry.
Street Address:
49/51 Dale Street
City:
Manchester
State/Province:
Greater Manchester
Country:
United Kingdom
boohoo's Global Presence
London, United Kingdom
Address: 10 Great Pulteney Street, London, W1F 9NB, United Kingdom
Provides a strategic presence in the UK's capital, facilitating access to media, fashion industry talent, and brand partners. Enhances Boohoo's connection with the southern UK market and international stakeholders.
Burnley, United Kingdom
Address: Boohoo Group PLC, Widow Hill Road, Heasandford Industrial Estate, Burnley, BB10 2BQ, United Kingdom
Strategically located for logistics in the North of England, supporting efficient national and international distribution. A significant employer in the Burnley area.
Daventry, United Kingdom
Address: Unit 1, Daventry International Rail Freight Terminal (DIRFT), Crick, Northamptonshire, NN6 7SL, United Kingdom
Enhances Boohoo's overall supply chain capabilities within the UK, supporting growth and ensuring timely delivery to customers, particularly in central and southern England.
Elizabethtown, PA, USA
Address: Conewago Industrial Park, 2 Ames Drive, Elizabethtown, PA 17022, USA
Strengthens Boohoo's logistical capabilities in North America, supporting sustained growth and market penetration in one of its most significant international regions by enabling faster shipping and returns processing.
Buying Intent Signals for boohoo
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Executive Team of boohoo
As of April 2025, boohoo' leadership includes:
Investors of boohoo
boohoo has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the last 12 months (approx. May 2023 - May 2024), Boohoo Group PLC has seen several changes at the Non-Executive Director level, including the appointment of Tim Davies and Kirsty Britz, and the departures of Sara Murray and Iain McDonald. These changes are aimed at strengthening its board governance, expertise, and strategic oversight. The core executive leadership team (CEO, CFO, Executive Chairman, Executive Director) remained stable during this period.
Departures
New Appointments:
Technology (Tech Stack) used by boohoo
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boohoo Email Formats and Examples
Boohoo Group PLC's corporate email addresses commonly use a standard format, typically combining the employee's first name and last name, or first initial and last name. The domain used is generally '@boohoo.com' for general staff or '@boohooplc.com' for corporate and investor relations. For customer service inquiries, specific addresses like help@boohoo.com or through their website contact forms are utilized.
firstname.lastname@boohoo.com
Format
jane.doe@boohoo.com
Example
75%
Success rate
News and media
Reuters • May 1, 2024
Boohoo tumbles to another annual loss, forecasts return to growth
British online fashion retailer Boohoo reported a 17% drop in annual revenue resulting in a £159.9 million pretax loss for the year to Feb. 29. However, the company expressed optimism, forecasting a return to sales growth in its new financial year, citing progress in its 'Back to Growth' strategy and focus on profitability....more
Just Style • April 17, 2024
Boohoo Group confident for US growth with new Pennsylvania hub
Boohoo Group highlighted its confidence in US market growth following the operational launch of its new distribution centre in Elizabethtown, Pennsylvania, early in 2024. The facility is expected to significantly enhance US operational capabilities, reduce delivery times, and support future expansion in North America....more
Sky News • February 8, 2024
Frasers Group builds stake in Boohoo to become second-largest shareholder
Mike Ashley's Frasers Group increased its shareholding in Boohoo Group to over 22%, solidifying its position as the second-largest investor after co-founder Mahmud Kamani. This move is part of Frasers' ongoing strategy of acquiring stakes in other retail businesses....more
London Stock Exchange - RNS • December 1, 2023
Boohoo Directorate Change: Appointment of Kirsty Britz as SID
Boohoo Group PLC announced the appointment of Kirsty Britz as a Non-Executive Director and Senior Independent Director, effective from December 1, 2023. Sara Murray stepped down from her roles on the same date. Kirsty Britz brings significant experience in ESG, corporate responsibility, and governance to the Board....more
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