Boodles
Boodles's Overview
Boodles is a distinguished British family-owned luxury jewellery house, founded in 1798. Renowned for its exceptional craftsmanship, exquisite diamond and gemstone creations, and bespoke design services, Boodles has established a global reputation for timeless elegance and British heritage. With a strong focus on sourcing the finest quality materials and creating innovative yet classic designs, the company caters to a discerning international clientele through its exclusive boutiques primarily in the UK and Ireland, alongside a significant global reach through high-profile events and client relationships.
Where is Boodles's Headquarters?
HQ Function
Serves as the primary global showroom, client relations hub, bespoke design consultation centre, and houses key administrative, marketing, design, and executive functions for the global brand.
Notable Features:
An elegant, multi-story Georgian townhouse setting, featuring luxurious interiors, private viewing salons for discreet consultations, an extensive collection of fine jewellery, and often hosts exclusive exhibitions of unique pieces.
Work Culture:
A professional, sophisticated, and client-centric environment. Emphasis is placed on exceptional personal service, deep product knowledge, discretion, and upholding the brand's prestigious image. It combines a family-run ethos with the highest standards of luxury retail.
HQ Significance:
The New Bond Street headquarters symbolizes Boodles' prominent status in the international luxury jewellery world. It provides a premier, immersive brand experience for global clientele and acts as the company's main showcase in one of the world's foremost luxury capitals.
Values Reflected in HQ: The headquarters reflects Boodles' core values of heritage, unparalleled craftsmanship, exclusivity, British elegance, commitment to quality, and delivering an exceptional client experience.
Location:
Boodles primarily operates through a network of exclusive boutiques located in prestigious shopping destinations across the United Kingdom and Ireland. While its physical store presence is concentrated, the brand maintains a significant global reach by serving international high-net-worth clients through its flagship stores, participation in elite international jewellery and art fairs (e.g., TEFAF Maastricht), exclusive events like 'Boodles Tennis', and strong personal relationships cultivated by its directors and client advisors. They offer services such as international shipping and private appointments for overseas customers.
Street Address:
178 New Bond Street
City:
London
State/Province:
England
Country:
United Kingdom
Boodles's Global Presence
Liverpool, England, United Kingdom
Address: Boodles House, 4 Lord Street, Liverpool, L2 1TA
Maintaining strong brand presence in the city of its founding, serving a loyal client base, and contributing to regional luxury retail.
Dublin, Ireland
Address: 71 Grafton Street, Dublin 2, Ireland
Key retail presence in Ireland, catering to affluent local and international clients, and expanding brand reach within the European market.
Manchester, England, United Kingdom
Address: 1 King Street, Manchester, M2 6AW
Serving a major UK city with a strong luxury consumer base, enhancing brand visibility and accessibility outside of London.
Buying Intent Signals for Boodles
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Boodles
As of April 2025, Boodles' leadership includes:
Investors of Boodles
Boodles has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately-owned family business with a long and stable history, Boodles typically experiences low turnover in its senior leadership team. Public announcements regarding executive changes are infrequent. No major executive hires or departures have been publicly reported in the last 12 months.
Departures
New Appointments:
Technology (Tech Stack) used by Boodles
Discover the tools Boodles uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Boodles Email Formats and Examples
While Boodles primarily manages client communication through dedicated relationship managers and general contact channels on their website, common corporate email patterns for a company like Boodles (domain: boodles.com) might include formats such as first initial followed by last name, or first name separated from last name by a dot.
[first_initial][last]@boodles.com or [first].[last]@boodles.com
Format
jdoe@boodles.com
Example
65%
Success rate
News and media
Boodles Website (Magazine) • April 2, 2024
Boodles Announces Partnership with ORCA
Boodles has announced a new charity partnership with ORCA, a marine conservation charity dedicated to studying and protecting whales, dolphins, and porpoises in UK and European waters. The partnership aims to support ORCA's vital research and conservation efforts....more
Professional Jeweller • June 14, 2023
Boodles opens new Guildford store
British fine jeweller Boodles has expanded its retail portfolio with the opening of a new boutique in Guildford, Surrey. The new store aims to bring Boodles' luxury offerings to a discerning clientele in the affluent county....more
Boodles Website (Magazine) • May 22, 2023
Boodles Returns to RHS Chelsea Flower Show
Boodles made a return to the prestigious RHS Chelsea Flower Show, showcasing exquisite jewellery pieces inspired by nature and floral motifs. The event provided a platform to engage with clients and highlight the brand's craftsmanship....more
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