Bonsey Jaden
Bonsey Jaden's Overview
Bonsey Jaden is a digital agency renowned for its strong presence and expertise in Southeast Asia, specializing in creating impactful digital experiences, brand building, and performance marketing. Founded in 2013 to help brands navigate the evolving digital landscape, they offered a comprehensive suite of services including strategy, creative content, social media management, and data analytics. In November 2021, Bonsey Jaden was acquired by Croud, a global full-service digital marketing agency. This acquisition was aimed at enhancing Croud's capabilities and expanding its footprint in the APAC region. Bonsey Jaden now operates as an integral part of Croud, combining its deep local market understanding with Croud's extensive global network, advanced technology, and the 'Croudie' network of on-demand digital specialists.
Where is Bonsey Jaden's Headquarters?
HQ Function
Historically, this central office managed strategic planning, key client relationships, creative development, and coordinated regional operations across Southeast Asia.
Notable Features:
Likely a modern, open-plan, and collaborative office space designed to foster creativity and teamwork, characteristic of leading digital agencies. Specific architectural details are not widely publicized.
Work Culture:
Bonsey Jaden was known for a dynamic, innovative, and fast-paced work environment that encouraged collaboration, out-of-the-box thinking, and a passion for digital marketing. As part of Croud, this culture is now blended with Croud's global agency values focusing on driving client success and empowering digital talent.
HQ Significance:
The Singapore office was pivotal in establishing Bonsey Jaden's reputation and market leadership in the APAC digital marketing sector, serving as a base for managing major regional and international client accounts.
Values Reflected in HQ: The headquarters likely embodied values of innovation, creativity, client-centricity, and collaboration, aiming to be an inspiring and productive environment for its digital marketing professionals.
Location:
Prior to its acquisition by Croud, Bonsey Jaden established a strong presence across Southeast Asia, with offices in key markets including Singapore, Malaysia, the Philippines, Vietnam, Indonesia, and Thailand, as well as operations in Australia. These offices delivered a comprehensive range of digital marketing services tailored to each local market. Since becoming part of Croud in November 2021, Bonsey Jaden's expertise and operations have been integrated into Croud's extensive global network. Croud has offices across the US, UK, Europe, MENA, and a significant and growing presence in APAC, further strengthened by the Bonsey Jaden acquisition. This global infrastructure supports internationally-scaled campaigns, leveraging local market insights, Croud's proprietary technology, and its 'Croudie' network of over 2,400 on-demand digital experts worldwide.
Street Address:
71 Ayer Rajah Crescent, #02-23 (Historical Bonsey Jaden Singapore Office Address)
City:
Singapore
State/Province:
Country:
Singapore
Bonsey Jaden's Global Presence
Kuala Lumpur, Malaysia
Address: B-20-2, Northpoint Offices, Mid Valley City, No.1, Medan Syed Putra Utara, 59200 Kuala Lumpur (Historical Bonsey Jaden Malaysia Office Address)
To cater specifically to the unique digital landscape and consumer behavior in Malaysia, supporting local and international clients in achieving their marketing objectives within the country.
Manila, Philippines
Address: Unit 1602, 16/F, The Trade and Financial Tower, 7th Ave cor 32nd St, Bonifacio Global City, Taguig, 1634 Metro Manila (Historical Bonsey Jaden Philippines Office Address)
To leverage the rapidly growing digital adoption in the Philippines, providing tailored strategies for brands to connect with the Filipino audience.
Ho Chi Minh City, Vietnam
Address: A historical Bonsey Jaden office in Ho Chi Minh City, Vietnam. Specific address part of Croud's current Vietnam operations.
To tap into Vietnam's dynamic and youthful digital market, offering innovative and culturally relevant digital marketing solutions.
Jakarta, Indonesia
Address: A historical Bonsey Jaden office in Jakarta, Indonesia. Specific address part of Croud's current Indonesia operations.
To serve the large and growing digital population in Indonesia, offering specialized strategies for brand engagement and growth.
Buying Intent Signals for Bonsey Jaden
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Bonsey Jaden
As of April 2025, Bonsey Jaden' leadership includes:
Investors of Bonsey Jaden
Bonsey Jaden has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant executive development for Bonsey Jaden was its acquisition by Croud in late 2021. This led to the integration of its leadership into Croud's structure, with key Bonsey Jaden leaders transitioning into senior roles within Croud APAC (as detailed in news_items). In the last 12 months, specific hires or exits attributable solely to 'Bonsey Jaden' as a distinct entity are not applicable, as it operates fully within Croud. Any executive changes are part of the broader Croud organizational strategy and announcements.
Technology (Tech Stack) used by Bonsey Jaden
Discover the tools Bonsey Jaden uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bonsey Jaden Email Formats and Examples
Following the acquisition by Croud, official communications and email addresses for team members originating from Bonsey Jaden have transitioned to Croud's standard email format. Historically, Bonsey Jaden likely used common professional formats. Current Croud formats are typically [first].[last]@croud.com or [first_initial][last]@croud.com.
Current (Croud): [first].[last]@croud.com or [first_initial][last]@croud.com. Historical (Bonsey Jaden): [first].[last]@bonseyjaden.com
Format
jane.doe@croud.com or jdoe@croud.com
Example
90%
Success rate
News and media
Campaign Asia • November 9, 2021
Croud acquires Bonsey Jaden to bolster APAC presence
Global digital marketing agency Croud announced its acquisition of Bonsey Jaden, a prominent Southeast Asia-focused digital agency. This strategic move aims to significantly expand Croud's footprint and service capabilities in the APAC region by integrating Bonsey Jaden's local expertise, established client portfolio, and talented team. Bonsey Jaden's co-founders, Daniel Posavac and Nic Bonsey, transitioned into senior leadership roles within Croud APAC....more
Croud Blog • February 1, 2023
Croud announces new global leadership roles and APAC expansion
Croud detailed key global leadership appointments and highlighted its continued significant expansion in the APAC region. This growth has been partly fueled by the successful integration of acquired agencies like Bonsey Jaden. The announcement underscored Croud's commitment to the APAC market, evidenced by new client acquisitions and robust team growth, further solidifying its position as a leading global digital agency....more
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