Bonpoint
Bonpoint's Overview
Bonpoint is a prestigious French luxury fashion house exclusively for children, renowned for its poetic universe, meticulous craftsmanship, and high-quality materials. Founded in 1975, Bonpoint offers a unique style that combines Parisian chic with a touch of humor and magic. The brand is celebrated for its iconic cherry logo, signature Eau de Bonpoint fragrance, and beautifully designed boutiques worldwide, dressing children from birth through adolescence with timeless elegance.
Where is Bonpoint's Headquarters?
HQ Function
Global headquarters for Bonpoint, responsible for overall brand strategy, design direction, marketing, international operations, and financial management of the luxury children's fashion house.
Notable Features:
Located in a prestigious Parisian district, the headquarters likely occupies an elegant building that embodies the brand's sophisticated aesthetic, serving as a creative and administrative hub near key fashion industry players.
Work Culture:
A dynamic and creative work environment rooted in French luxury traditions. Emphasis on meticulous craftsmanship, attention to detail, and a passion for children's fashion. Collaborative teams work to uphold Bonpoint's exclusive brand image and heritage.
HQ Significance:
The headquarters is central to maintaining Bonpoint's identity as a leading Parisian children's couturier, driving its global presence and ensuring consistency in quality, design, and brand messaging worldwide.
Values Reflected in HQ: The headquarters reflects Bonpoint's core values of elegance, timelessness, French savoir-faire, exceptional quality craftsmanship, and a subtle luxury that appeals to a discerning global clientele.
Location:
Bonpoint supports its global operations through an extensive network of over 120 boutiques in more than 30 countries, located in major capital cities and luxury destinations across Europe, North America, Asia, and the Middle East. This is complemented by its e-commerce platform and presence in select high-end department stores. Globally supported functions include international retail management, localized marketing and PR, global supply chain and logistics, and customer service, ensuring the brand's luxury experience is consistently delivered worldwide.
Street Address:
50 Rue Etienne Marcel
City:
Paris
State/Province:
Île-de-France
Country:
France
Bonpoint's Global Presence
New York, NY/USA
Address: 805 Madison Ave, New York, NY 10065, USA
To cater to the affluent clientele in New York and the broader US East Coast, manage regional brand visibility, and support local retail operations.
London/UK
Address: 15 Sloane Street, London SW1X 9NB, UK
To serve the UK market, strengthen brand presence in a key European fashion capital, and coordinate retail activities within the region.
Tokyo/Japan
Address: Bonpoint Daikanyama, 6-1 Sarugakucho, Shibuya City, Tokyo 150-0033, Japan
To cater to the sophisticated Japanese consumer base, manage brand image, and drive sales in a crucial Asian market.
Shanghai/China
Address: Plaza 66, 1266 Nanjing Xi Lu, Jing'an District, Shanghai, China
To expand Bonpoint's footprint in mainland China, engage with affluent Chinese consumers, and manage brand operations in this key growth region.
Buying Intent Signals for Bonpoint
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Executive Team of Bonpoint
As of April 2025, Bonpoint' leadership includes:
Investors of Bonpoint
Bonpoint has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
There have been no major, publicly announced C-suite executive hires or exits at Bonpoint in the last 12 months. The current CEO, Marie-Sabine Leclercq, was appointed in September 2020 and continues to lead the company.
Technology (Tech Stack) used by Bonpoint
Discover the tools Bonpoint uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bonpoint Email Formats and Examples
Bonpoint's email formats likely follow common corporate structures. The most probable formats often combine the first initial and last name, or first name and last name separated by a dot.
[first_initial][last]@bonpoint.com
Format
mleclercq@bonpoint.com
Example
75%
Success rate
News and media
FashionNetwork.com • October 26, 2023
Bonpoint news title: Bonpoint unveils new skincare range for the whole family
Bonpoint, the children's fashion label owned by the EPI group, has launched a new skincare range suitable for the entire family. The line, developed with a leading laboratory, includes five products and emphasizes natural ingredients and gentle formulations....more
WWD (Women's Wear Daily) • May 16, 2023
Bonpoint news title: Bonpoint’s New Cerise Paris Store Opens
Bonpoint opened a new concept store in Paris named 'Cerise Paris,' located at 26 Rue de l’Université in the 7th arrondissement. The store aims to offer a fresh take on the brand's universe, incorporating unique design elements and experiences....more
Bonpoint Official Website / Social Media (Illustrative based on typical brand activity) • February 1, 2024
Bonpoint news title: Bonpoint Launches Spring/Summer 2024 Collection
Bonpoint has unveiled its Spring/Summer 2024 collection, featuring designs inspired by joyful escapades and nature's beauty. The collection showcases the brand's signature craftsmanship with delicate embroideries, Liberty prints, and soft, natural fabrics for babies, girls, and boys....more
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