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Bonobos
What Does Bonobos Do?
Bonobos is an American men's apparel brand founded in 2007, initially known for its signature well-fitting pants and later expanding into a full line of menswear. The company gained prominence through its e-commerce model and innovative 'Guideshop' retail concept, offering personalized customer service. Bonobos focused on providing a better fit, a better shopping experience, and a fun brand personality. In August 2023, WHP Global, a leading brand acquisition and management firm, acquired Bonobos from Walmart. Subsequently, WHP Global entered into a long-term licensing agreement with Express, Inc. (EXPR) to operate Bonobos' U.S. retail stores and e-commerce business.
Where Is Bonobos's Headquarters?
HQ Function
Serves as the central hub for Bonobos' brand management, design, merchandising, marketing, and e-commerce strategy.
Notable Features:
Modern office space designed to foster collaboration and reflect the brand's stylish and accessible aesthetic. Located in a vibrant neighborhood known for its creative energy.
Work Culture:
Historically known for a dynamic, customer-focused, and innovative start-up culture. Post-acquisition, the culture likely blends its legacy with the operational frameworks of WHP Global and Express, maintaining a focus on brand identity and menswear innovation.
HQ Significance:
The New York City location keeps Bonobos connected to the fashion industry's pulse, talent pool, and market trends. It's been central to shaping the brand's identity.
Values Reflected in HQ: The headquarters' design and location likely reflect values such as innovation, customer connection, style, and a modern approach to work and retail.
Location:
Bonobos primarily serves the U.S. market through its e-commerce platform and its presence in Express stores. While historically focused on the U.S., its e-commerce operations allow for some international shipping, though its main operational and retail footprint is domestic. Global brand strategy is managed by WHP Global, which may explore broader international opportunities in the future.
Street Address:
45 West 25th Street
City:
New York
State/Province:
NY
Country:
USA
Where Else Does Bonobos Operate Around the World?
Various, USA (Integrated with Express Network)
Address: N/A (Operations handled via Express retail and distribution network)
Utilizes Express's established national retail and logistics footprint to provide broader customer access to Bonobos products and ensure efficient order fulfillment across the United States.
Buying Intent Signals for Bonobos
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Bonobos? Meet the Executive Team
As of April 2025, Bonobos' leadership includes:
Who's Investing in Bonobos?
Bonobos has been backed by several prominent investors over the years, including:
What Leadership Changes Has Bonobos Seen Recently?
Executive leadership for Bonobos has transitioned following its acquisition by WHP Global and the operational licensing to Express, Inc. in August 2023. Key changes involve integration into the new parent and operating company structures.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byBonobos?
Discover the tools Bonobos uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bonobos Email Formats and Examples
Bonobos commonly uses the [first_initial][last]@bonobos.com email format for its employees. Other variations might exist but this is a frequently observed pattern.
[first_initial][last]@bonobos.com
Format
jdoe@bonobos.com
Example
75%
Success rate
What's the Latest News About Bonobos?
WHP Global • June 7, 2023
WHP Global to Acquire Bonobos from Walmart
WHP Global announced it signed a definitive agreement to acquire the Bonobos menswear brand from Walmart. As part of the transaction, WHP Global and Express, Inc. entered into an exclusive long-term license agreement for Express to operate Bonobos in the U.S....more
WHP Global • August 1, 2023
WHP Global Completes Acquisition of Bonobos Brand, Enters Into Long-Term License Agreement with EXPR for Bonobos
WHP Global announced the successful completion of its acquisition of the Bonobos brand. Concurrently, Express, Inc. acquired the operating assets of Bonobos and entered into an exclusive license agreement for the brand in the U.S....more
Retail Dive • November 2, 2023
Express names SVP of marketing, e-commerce for Bonobos
Express Inc. announced that Rachel Muscat has been appointed as Senior Vice President of Marketing and E-commerce for the Bonobos brand, reporting to Express Chief Marketing Officer Sara Tervo....more
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