Bonobo
What Does Bonobo Do?
Bonobos is an e-commerce-driven apparel company primarily focused on well-fitting men's clothing. Launched in 2007 with a signature line of better-fitting pants, Bonobos expanded to offer a full range of menswear, including shirts, suits, and accessories. The brand is known for its customer-centric approach and its innovative 'Guideshop' retail concept, where customers can try on garments for fit and style before placing orders online for home delivery. Originally a digitally native vertical brand, Bonobos was acquired by Walmart in 2017. In 2023, the Bonobos brand was acquired by WHP Global, with Express Inc. (now part of Phoenix Retail) acquiring its operating assets and assuming related liabilities to manage its e-commerce and retail operations.
Where Is Bonobo's Headquarters?
HQ Function
The New York headquarters serves as the central hub for Bonobos's brand strategy, design, merchandising, marketing, and e-commerce platform management.
Notable Features:
The office space is designed to be modern and collaborative, reflecting the brand's innovative and stylish image. Its location provides access to industry talent and partnerships.
Work Culture:
Bonobos has historically fostered a dynamic, customer-obsessed, and innovative work culture. While specifics may evolve under new ownership, the core often emphasizes teamwork, creativity, and a passion for improving the menswear shopping experience.
HQ Significance:
Being headquartered in New York City places Bonobos at the epicenter of the American fashion industry, allowing it to stay attuned to trends, attract top talent, and maintain a high-profile brand presence.
Values Reflected in HQ: The headquarters aims to reflect values such as innovation in retail, commitment to quality and fit, customer-centricity, and a forward-thinking approach to menswear.
Location:
Bonobos's operations and market focus are primarily within the United States. While they may offer international shipping to select countries, their core brand, marketing, retail (Guideshops), and corporate functions are U.S.-based. There are no standalone international corporate offices for the Bonobos brand; global brand development is managed by WHP Global.
Street Address:
45 W. 25th Street
City:
New York
State/Province:
NY
Country:
USA
Where Else Does Bonobo Operate Around the World?
Nationwide, USA (e.g., Chicago, Illinois/USA)
Address: Multiple 'Guideshop' retail locations across major US cities (e.g., 900 N Michigan Ave, Chicago, IL). Not traditional corporate offices.
Guideshops serve to enhance the customer experience by providing a physical touchpoint for an e-commerce-first brand. They aim to increase customer confidence in fit, reduce returns, build brand loyalty, and reach customers in key metropolitan areas.
Buying Intent Signals for Bonobo
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Who's Leading Bonobo? Meet the Executive Team
As of April 2025, Bonobo' leadership includes:
Who's Investing in Bonobo?
Bonobo has been backed by several prominent investors over the years, including:
What Leadership Changes Has Bonobo Seen Recently?
The most significant executive-level development for Bonobos in the last 12-18 months was its acquisition by WHP Global (brand) and Express Inc. (operations) from Walmart in Spring 2023. This led to a leadership transition, with David Sasson appointed as CEO of Bonobos in May 2023 to helm the brand under its new ownership.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byBonobo?
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Bonobo Email Formats and Examples
Bonobos likely utilizes standard corporate email address formats. Common patterns for companies like Bonobos include combinations of an employee's first name, last name, or initials.
Commonly [first].[last]@bonobos.com or [first_initial][last]@bonobos.com (e.g., jdoe@bonobos.com or john.doe@bonobos.com)
Format
david.sasson@bonobos.com
Example
80% (estimated success rate for common formats)%
Success rate
What's the Latest News About Bonobo?
Business Wire • April 27, 2023
Bonobos Acquired by WHP Global and Express Inc. from Walmart
WHP Global, a brand management firm, and Express Inc. (now part of Phoenix Retail) announced their acquisition of the Bonobos menswear brand from Walmart Inc. WHP Global acquired the Bonobos brand for $50 million, while Express Inc. purchased the operating assets and assumed related liabilities for $25 million. This strategic move aims to leverage WHP's brand-building expertise and Express's operational capabilities....more
Fashion Dive / WWD • May 15, 2023
Bonobos Appoints David Sasson as New CEO Post-Acquisition
Following its sale by Walmart, Bonobos named David Sasson as its new Chief Executive Officer. Sasson, who has held leadership roles at Brooks Brothers and other apparel companies, is responsible for guiding the Bonobos brand under the new ownership of WHP Global and operational management by Express Inc....more
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