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Boni Supermarkt's Overview

Total employees682
HeadquartersNijkerk
Founded1972

Boni Supermarkt is a well-established, family-owned supermarket chain operating primarily in the Netherlands. Founded in 1972, Boni focuses on providing customers with a comprehensive selection of groceries, fresh products, and household essentials at competitive prices. Known for its local community engagement and commitment to value, Boni Supermarkten strives to offer a friendly and convenient shopping experience. The chain emphasizes fresh departments like bakery, butchery, and produce, often highlighting Dutch-sourced products.

Where is Boni Supermarkt's Headquarters?

HQ Function

The headquarters in Nijkerk, also known as the Servicecentrum, serves as the central hub for Boni Supermarkt's operations, including management, purchasing, marketing, finance, IT, and logistical coordination for its network of stores.

Notable Features:

The Nijkerk facility primarily functions as a modern service center designed for operational efficiency. While not an architectural landmark, its strategic location and facilities are crucial for supporting the chain's retail activities and expansion.

Work Culture:

Boni Supermarkt fosters a work culture often described as down-to-earth, pragmatic, and customer-focused, reflecting its roots as a family business. Emphasis is placed on teamwork, efficiency, short communication lines, and a direct approach to retail operations.

HQ Significance:

The Nijkerk headquarters is vital for centralizing decision-making, streamlining supply chain management, developing commercial strategies, and ensuring consistent operational standards across all Boni supermarket locations.

Values Reflected in HQ: The headquarters' operations likely reflect Boni's core values such as efficiency, customer focus, entrepreneurial spirit, and a no-nonsense approach to business, ensuring stores are well-stocked, competitively priced, and effectively managed.

Location:

Boni Supermarkt is a Dutch supermarket chain primarily focused on serving communities within the Netherlands. Its operations, including sourcing strategy, distribution, and retail stores, are concentrated domestically. While it sources some products internationally, as is common for supermarket retailers, Boni does not have its own retail operations or corporate offices outside the Netherlands. Therefore, its 'global presence' in terms of physical international locations or direct market operations is not applicable.

Street Address:

Sluiswachter 22

City:

Nijkerk

State/Province:

Gelderland

Country:

Netherlands

Boni Supermarkt's Global Presence

Nijkerk, Gelderland, Netherlands

Address: Uitgangspuntenweg, 3861 Nijkerk, Gelderland, Netherlands (New Distribution Center)

Serves as the primary logistics hub for the entire Boni Supermarkt network across the Netherlands, ensuring timely and accurate delivery of goods to maintain store stock levels, product freshness, and support future growth to potentially 80 stores.

Buying Intent Signals for Boni Supermarkt

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Boni Supermarkt

As of April 2025, Boni Supermarkt' leadership includes:

Frank Klören - Algemeen Directeur (CEO)
Machiel van Doorn - Financieel Directeur (CFO)
Mark van den Bogaard - Commercieel Directeur (CCO)
Michelle van Daalhoff - Manager HR

Investors of Boni Supermarkt

Boni Supermarkt has been backed by several prominent investors over the years, including:

Bouke van der Wal family (Private ownership)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following its transition to an independent, family-owned business in late 2022, Boni Supermarkt established its current executive leadership team. The focus since then has been on stabilizing and growing the independent operations. There have been no widely publicized major new hires or exits at the top executive level in the last 12 months, suggesting leadership stability.

Technology (Tech Stack) used by Boni Supermarkt

Discover the tools Boni Supermarkt uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Boni Supermarkt Email Formats and Examples

Boni Supermarkt likely uses standard professional email formats for its corporate communications. While the exact primary format isn't publicly confirmed, common structures for companies of its size in the Netherlands often involve combinations of first name initial and last name.

[first_initial].[last_name]@bonisupermarkt.nl

Format

f.kloeren@bonisupermarkt.nl

Example

75%

Success rate

News and media

Distrifood.nlJanuary 31, 2024

Boni Supermarkt Opens New Distribution Center in Nijkerk to Support Growth

Boni Supermarkt has officially opened its new, state-of-the-art 33,000 m² distribution center (DC) in Nijkerk. This facility will handle ambient, fresh, and frozen goods, enabling the chain to improve logistical efficiency and support growth from its current 50+ stores to a potential 80 stores....more

FD.nl (Het Financieele Dagblad)January 23, 2024

Boni Supermarkt Aims for Further Growth After First Year of Independence

After its first full year as an independent company, Boni Supermarkt reported positive results and is looking to expand its store network. The supermarket chain, with approximately 3200 employees and over 50 stores, is focusing on organic growth and is open to potential acquisitions....more

Levensmiddelenkrant.nlFebruary 13, 2024

Boni Supermarkt Introduces Kipster Chicken to its Assortment

Boni Supermarkt has added Kipster chicken to its product range. Kipster is known for its focus on high animal welfare standards and sustainability. This move aligns with Boni's ongoing efforts to offer more responsible and sustainable choices to its customers....more

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