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Bombfell's Overview

Total employees7
HeadquartersNew York
Founded2011

Bombfell was an American men's online personal styling service founded in 2011. It provided a convenient way for men to discover and shop for clothes by delivering curated outfits chosen by personal stylists based on individual preferences for style, fit, and budget. Customers could try items at home, keep what they liked, and return the rest. Bombfell was known for combining data science with human stylists to personalize the shopping experience. In April 2021, Bombfell was acquired by Algo.ly Inc., which subsequently became part of Haberdash, and the Bombfell brand was phased out.

Where is Bombfell's Headquarters?

HQ Function

Historically, the New York headquarters served as the central hub for Bombfell's operations, including its styling team, merchandising, technology development, marketing, customer service, and corporate functions.

Notable Features:

As a startup, Bombfell's historical offices were likely standard collaborative tech workspaces in New York City, prioritizing functionality and open communication, rather than being known for unique architectural highlights.

Work Culture:

Bombfell was reported to have a dynamic, fast-paced startup culture. It focused on innovation in e-commerce, data-driven personalization, and a strong emphasis on customer experience in the men's fashion sector.

HQ Significance:

The New York HQ was crucial as the command center where Bombfell developed its unique styling service, grew its customer base, and established itself as a key player in the online personal styling market before its acquisition.

Values Reflected in HQ: Historical workspaces likely reflected values of innovation, agility, customer-centricity, data-informed decision-making, and teamwork, core to its business model.

Location:

Bombfell's services were primarily focused on the United States market during its operation. It did not maintain a significant physical global office presence. Its reach was defined by its e-commerce platform's accessibility within the US.

Street Address:

Not applicable (company acquired and operations integrated)

City:

New York

State/Province:

NY

Country:

USA

Bombfell's Global Presence

Not Applicable

Address: Not Applicable

Not Applicable

Buying Intent Signals for Bombfell

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bombfell

As of April 2025, Bombfell' leadership includes:

Bernie Yoo - Co-founder & Former CEO
Sarah Lee - Co-founder & Former COO
Jason Kim - Co-founder & Former CTO

Investors of Bombfell

Bombfell has been backed by several prominent investors over the years, including:

Primary Venture Partners
Founder Collective
Great Oaks Venture Capital
Plum Alley Investments
Walter W. Buckley III
Jeff Fluhr
Express (Strategic Investor)
Left Tackle Capital
Struck Capital
Y Combinator

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Bombfell was acquired by Algo.ly (now part of Haberdash) in April 2021 and no longer operates as an independent entity. Therefore, there are no executive new hires or exits specifically for Bombfell in the last 12 months. Leadership changes would occur within the parent company structure.

Technology (Tech Stack) used by Bombfell

Discover the tools Bombfell uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bombfell Email Formats and Examples

Prior to its acquisition, Bombfell likely used common email formats for its employees. Given its domain bombfell.com is no longer actively used for company operations, these formats are historical.

[first].[last]@bombfell.com or [first_initial][last]@bombfell.com or [first]@bombfell.com

Format

jane.doe@bombfell.com or jdoe@bombfell.com or jane@bombfell.com

Example

0%

Success rate

News and media

Axios ProOctober 27, 2021

Bombfell was acquired by Algo.ly

Men's clothing e-commerce service Bombfell was acquired by Algo.ly Inc earlier in 2021. Algo.ly, which later became part of Haberdash, aimed to leverage Bombfell's customer base and styling expertise....more

PRNewswireOctober 29, 2018

Bombfell Announces Strategic Investment From EXPRESS, Inc.

Bombfell, a leading online personal styling service for men, today announced a strategic investment from specialty retail apparel company EXPRESS, Inc. The investment aimed to accelerate Bombfell's growth and explore mutually beneficial opportunities....more

TechCrunchSeptember 19, 2012

YC’s Bombfell Launches Its Personal Styling Service For Men, Think Birchbox Meets Bonobos

Y Combinator-backed Bombfell officially launched its personal styling service for men. The service aimed to simplify shopping by sending hand-picked clothes based on users' style profiles directly to their homes....more

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