Bold Rock Hard Cider was founded in 2012 by John Washburn and Brian Shanks with a vision to create high-quality, approachable craft ciders using locally sourced apples from the Blue Ridge Mountains. They quickly grew to become one of the largest independently owned cider companies in the United States, known for their flagship Virginia Apple and seasonal varieties. Bold Rock emphasizes a 'crushed and crafted in the Blue Ridge' philosophy, highlighting their commitment to regional ingredients and authentic cider-making processes. Their cideries often feature expansive taprooms and beautiful settings, offering a distinct visitor experience. In 2019, Bold Rock was acquired by Artisanal Brewing Ventures (ABV), and subsequently, in 2023, ABV (including Bold Rock) was acquired by The Boston Beer Company.
Primary cider production, R&D, bottling/canning operations, corporate administration (historical), flagship taproom, and visitor center.
The Nellysford 'Cidery' features a rustic, timber-framed 'Chapel of Apple' taproom, an expansive patio with mountain views, a cider museum, and regular live music events. It's designed to showcase the cider-making process.
The work culture at the cidery likely emphasizes craftsmanship, a passion for cider, customer service in the taproom, and a connection to the local agricultural community. Post-acquisition, corporate functions might be more integrated with The Boston Beer Company's culture.
This is the original home of Bold Rock, where the brand was established and its core identity was forged. It remains a crucial production site and a strong symbol of the brand's heritage.
Bold Rock Hard Cider's primary market and operations are concentrated within the United States, with a strong presence on the East Coast and in the Southeast. While specific products might occasionally be found internationally through specialized distributors, the company does not maintain dedicated global offices or production facilities outside the U.S. Its global functions would be limited to export logistics and potential international marketing partnerships managed from the U.S., now under The Boston Beer Company's umbrella.
1020 Rockfish Valley Hwy
Nellysford
VA
USA
Address: 72 School House Rd, Mills River, NC 28759
Serves as a key production and distribution hub for the Carolinas and surrounding states, tapping into the vibrant craft beverage scene of Western North Carolina.
Address: 1435 Carters Mountain Trail, Charlottesville, VA 22902
Leverages agricultural tourism and the Carter Mountain Orchard visitor base to promote Bold Rock ciders in the Charlottesville region.
Address: 39 N Lexington Ave, Asheville, NC 28801
Increases brand presence in Asheville, a key craft beverage destination, reaching both locals and tourists.
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As of April 2025, Bold Rock Hard Cider' leadership includes:
Bold Rock Hard Cider has been backed by several prominent investors over the years, including:
Following the acquisition of Bold Rock's parent company (Off-Centered Cohesion, formerly Artisanal Brewing Ventures) by The Boston Beer Company in May 2023, leadership oversight for the Bold Rock brand is now integrated into The Boston Beer Company's structure. Specific executive changes purely at the Bold Rock brand level are not typically publicized as distinct events but are part of broader corporate integration.
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As Bold Rock Hard Cider is now part of The Boston Beer Company, email communications for corporate matters likely follow The Boston Beer Company's standard formats. Customer service or location-specific inquiries might still utilize legacy @boldrock.com addresses or direct contact forms on their website.
Likely [first].[last]@bostonbeer.com or [first_initial][last]@bostonbeer.com for corporate roles. Potentially [name]@[location].boldrock.com for taproom management.
Format
jane.doe@bostonbeer.com
Example
70%
Success rate
Brewbound • May 17, 2023
The Boston Beer Company announced its acquisition of Off-Centered Cohesion, the parent company of Dogfish Head Brewery, and other beverage brands including Bold Rock Hard Cider. This strategic move aims to strengthen Boston Beer's portfolio in the craft beverage sector....more
Brewpublic • February 7, 2023
Bold Rock Hard Cider introduced its new Imperial Cider, a robust offering with an 8.2% alcohol by volume. Crafted from a blend of Blue Ridge Mountain apples, the Imperial Cider is described as having a bold, crisp, and fruit-forward apple taste....more
Bold Rock Website News (Illustrative) • October 5, 2022
Bold Rock Hard Cider announced its lineup of fall seasonal ciders and a series of harvest festival events across its taproom locations in Virginia and North Carolina, inviting visitors to experience the autumn flavors and local scenery....more
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