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Bold Rock Hard Cider's Overview

Total employees54
HeadquartersNellysford
Founded

Bold Rock Hard Cider was founded in 2012 by John Washburn and Brian Shanks with a vision to create high-quality, approachable craft ciders using locally sourced apples from the Blue Ridge Mountains. They quickly grew to become one of the largest independently owned cider companies in the United States, known for their flagship Virginia Apple and seasonal varieties. Bold Rock emphasizes a 'crushed and crafted in the Blue Ridge' philosophy, highlighting their commitment to regional ingredients and authentic cider-making processes. Their cideries often feature expansive taprooms and beautiful settings, offering a distinct visitor experience. In 2019, Bold Rock was acquired by Artisanal Brewing Ventures (ABV), and subsequently, in 2023, ABV (including Bold Rock) was acquired by The Boston Beer Company.

Where is Bold Rock Hard Cider's Headquarters?

HQ Function

Primary cider production, R&D, bottling/canning operations, corporate administration (historical), flagship taproom, and visitor center.

Notable Features:

The Nellysford 'Cidery' features a rustic, timber-framed 'Chapel of Apple' taproom, an expansive patio with mountain views, a cider museum, and regular live music events. It's designed to showcase the cider-making process.

Work Culture:

The work culture at the cidery likely emphasizes craftsmanship, a passion for cider, customer service in the taproom, and a connection to the local agricultural community. Post-acquisition, corporate functions might be more integrated with The Boston Beer Company's culture.

HQ Significance:

This is the original home of Bold Rock, where the brand was established and its core identity was forged. It remains a crucial production site and a strong symbol of the brand's heritage.

Values Reflected in HQ: Commitment to local sourcing (Virginia apples), craft quality, community engagement, and providing an authentic and enjoyable visitor experience.

Location:

Bold Rock Hard Cider's primary market and operations are concentrated within the United States, with a strong presence on the East Coast and in the Southeast. While specific products might occasionally be found internationally through specialized distributors, the company does not maintain dedicated global offices or production facilities outside the U.S. Its global functions would be limited to export logistics and potential international marketing partnerships managed from the U.S., now under The Boston Beer Company's umbrella.

Street Address:

1020 Rockfish Valley Hwy

City:

Nellysford

State/Province:

VA

Country:

USA

Bold Rock Hard Cider's Global Presence

Mills River, NC, USA

Address: 72 School House Rd, Mills River, NC 28759

Serves as a key production and distribution hub for the Carolinas and surrounding states, tapping into the vibrant craft beverage scene of Western North Carolina.

Charlottesville, VA, USA

Address: 1435 Carters Mountain Trail, Charlottesville, VA 22902

Leverages agricultural tourism and the Carter Mountain Orchard visitor base to promote Bold Rock ciders in the Charlottesville region.

Asheville, NC, USA

Address: 39 N Lexington Ave, Asheville, NC 28801

Increases brand presence in Asheville, a key craft beverage destination, reaching both locals and tourists.

Buying Intent Signals for Bold Rock Hard Cider

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bold Rock Hard Cider

As of April 2025, Bold Rock Hard Cider' leadership includes:

Brian Shanks - Co-Founder & Chief Cidermaker (Founding Role)
John Washburn - Co-Founder (Founding Role)
Dave Burwick - CEO, The Boston Beer Company (Parent Company)

Investors of Bold Rock Hard Cider

Bold Rock Hard Cider has been backed by several prominent investors over the years, including:

The Boston Beer Company (Current Parent Company, Acquired 2023)
Artisanal Brewing Ventures (Former Owner, Acquired Bold Rock in 2019)
Ulysses Management (Minority Investor in Artisanal Brewing Ventures)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following the acquisition of Bold Rock's parent company (Off-Centered Cohesion, formerly Artisanal Brewing Ventures) by The Boston Beer Company in May 2023, leadership oversight for the Bold Rock brand is now integrated into The Boston Beer Company's structure. Specific executive changes purely at the Bold Rock brand level are not typically publicized as distinct events but are part of broader corporate integration.

Technology (Tech Stack) used by Bold Rock Hard Cider

Discover the tools Bold Rock Hard Cider uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bold Rock Hard Cider Email Formats and Examples

As Bold Rock Hard Cider is now part of The Boston Beer Company, email communications for corporate matters likely follow The Boston Beer Company's standard formats. Customer service or location-specific inquiries might still utilize legacy @boldrock.com addresses or direct contact forms on their website.

Likely [first].[last]@bostonbeer.com or [first_initial][last]@bostonbeer.com for corporate roles. Potentially [name]@[location].boldrock.com for taproom management.

Format

jane.doe@bostonbeer.com

Example

70%

Success rate

News and media

BrewboundMay 17, 2023

Bold Rock Hard Cider Acquired by The Boston Beer Company as Part of Off-Centered Cohesion Deal

The Boston Beer Company announced its acquisition of Off-Centered Cohesion, the parent company of Dogfish Head Brewery, and other beverage brands including Bold Rock Hard Cider. This strategic move aims to strengthen Boston Beer's portfolio in the craft beverage sector....more

BrewpublicFebruary 7, 2023

Bold Rock Releases Imperial Cider at 8.2% ABV

Bold Rock Hard Cider introduced its new Imperial Cider, a robust offering with an 8.2% alcohol by volume. Crafted from a blend of Blue Ridge Mountain apples, the Imperial Cider is described as having a bold, crisp, and fruit-forward apple taste....more

Bold Rock Website News (Illustrative)October 5, 2022

Bold Rock Celebrates Fall Harvest Season with Events and Seasonal Ciders

Bold Rock Hard Cider announced its lineup of fall seasonal ciders and a series of harvest festival events across its taproom locations in Virginia and North Carolina, inviting visitors to experience the autumn flavors and local scenery....more

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