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Bókun, a Tripadvisor company's Overview

Total employees46
HeadquartersReykjavik
Founded2012

Bokun, a Tripadvisor company, is a premier B2B Software-as-a-Service (SaaS) provider tailored for the tours, activities, and attractions industry. It delivers a comprehensive suite of tools including a booking engine, inventory management, channel management, and payment solutions. Bokun empowers suppliers of all sizes to streamline their operations, connect to an extensive global distribution network (including Viator, GetYourGuide, and Google Things to Do), and significantly grow their businesses. The platform is designed to simplify the complexities of managing and selling experiences for operators worldwide, fostering efficiency and customer reach.

Where is Bókun, a Tripadvisor company's Headquarters?

HQ Function

Serves as the core hub for Bokun's product development, software engineering, customer success teams, and strategic operational management.

Notable Features:

The office is likely a modern, collaborative workspace located within a key business district of Reykjavik, designed to foster innovation and teamwork, reflecting Iceland's progressive work environment.

Work Culture:

Characterized by a dynamic and innovative atmosphere, blending its Icelandic startup roots with the global resources and structure of Tripadvisor. The culture emphasizes customer-centricity, agile development, and collaborative problem-solving within the travel technology sector.

HQ Significance:

The Reykjavik headquarters is pivotal for the continuous development and enhancement of the Bokun platform. It symbolizes Iceland's growing importance in the global technology landscape, particularly in specialized SaaS solutions.

Values Reflected in HQ: The headquarters embodies values of innovation, technological excellence, customer empowerment, and global connectivity, supporting the diverse needs of experience providers around the world.

Location:

Bokun serves a global clientele of tour, activity, and attraction providers, with its platform available in multiple languages and supporting various currencies. Its cloud-based infrastructure ensures accessibility for suppliers worldwide. Key functions supported globally include customer onboarding and support, sales and partnership management, and continuous platform access. Bokun's integration with Tripadvisor and its extensive network of distribution channels further amplifies its global reach, connecting operators to travelers across the globe.

Street Address:

Borgartún 27

City:

Reykjavik

State/Province:

Capital Region (Höfuðborgarsvæðið)

Country:

Iceland

Bókun, a Tripadvisor company's Global Presence

Needham, Massachusetts, USA

Address: 400 1st Ave, Needham, MA 02494, USA

Supports North American market operations, sales initiatives, and integration with Tripadvisor's extensive travel ecosystem, facilitating Bokun's reach and service delivery in the region.

London, United Kingdom

Address: 7 Soho Square, London, W1D 3QB, UK (Tripadvisor Office)

Facilitates engagement with European tour and activity operators, expands market penetration, and provides regional support within the Tripadvisor network.

Buying Intent Signals for Bókun, a Tripadvisor company

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bókun, a Tripadvisor company

As of April 2025, Bókun, a Tripadvisor company' leadership includes:

Siobhan McSharry - VP of Product, Experiences & Bokun at Tripadvisor
Ólafur Gauti Guðmundsson - Senior Director Of Engineering at Tripadvisor (Bokun Co-founder & former CTO)
Hjalti Baldursson - Advisor at Tripadvisor (Bokun Co-founder & former CEO)
Chinmai Sharma - Chief Revenue Officer, Experiences at Tripadvisor

Investors of Bókun, a Tripadvisor company

Bókun, a Tripadvisor company has been backed by several prominent investors over the years, including:

Tripadvisor (Acquirer and Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Executive leadership for Bokun is integrated within Tripadvisor's Experiences division. Major leadership changes are typically announced at the Tripadvisor corporate level impacting the broader division rather than solely Bokun-specific executive roles. No high-profile, publicly announced executive hires or exits exclusively for the Bokun brand's top leadership have been noted in the past 12 months. Key leadership continuity within Tripadvisor's Experiences team remains.

Technology (Tech Stack) used by Bókun, a Tripadvisor company

Discover the tools Bókun, a Tripadvisor company uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bókun, a Tripadvisor company Email Formats and Examples

Email communications for Bokun may originate from @bokun.io addresses for direct product and support teams, or from @tripadvisor.com for roles integrated within the parent company. Common professional email formats are typically used.

Likely formats include [first].[last]@bokun.io or [first_initial][last]@bokun.io. For Tripadvisor-integrated roles: [first_initial][last]@tripadvisor.com or [first].[last]@tripadvisor.com.

Format

j.doe@bokun.io or jdoe@tripadvisor.com

Example

80%

Success rate

News and media

Travel Trade JournalMay 10, 2024

Bokun by Tripadvisor Introduces New AI-Powered Itinerary Builder

Bokun launched an AI-powered Itinerary Builder designed to assist travel advisors and tour operators in creating customized travel itineraries more efficiently. The tool leverages AI to suggest activities, accommodations, and transportation, streamlining the planning process....more

Bokun BlogDecember 19, 2023

Bokun Product Updates: New Features and Enhancements for December 2023

Bokun detailed several platform enhancements including improved reporting capabilities for better data insights, updates to the booking widget for enhanced user experience, and new API functionalities to support more complex integrations for operators....more

PhocusWireApril 24, 2023

Tripadvisor expands Bokun integration with Google Things to Do

Tripadvisor announced an expanded integration of its Bokun platform with Google Things to Do, enabling operators using Bokun to more easily list their products directly on Google search results, increasing visibility and booking potential....more

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