Boghossian is a distinguished Swiss high jewelry Maison with a remarkable legacy spanning six generations in the art of gemology and jewelry making. Originating from a family of Armenian jewelers since 1868, the brand is celebrated for its innovative spirit, exceptional craftsmanship, and mastery of unique gem-setting techniques such as the 'Art of Inlay,' 'Kissing Diamonds,' and the revolutionary 'Merveilles' setting, which makes diamonds appear to float. Boghossian harmoniously blends Eastern inspirations with Western aesthetics and Swiss precision, creating breathtaking and timeless pieces coveted by collectors and connoisseurs worldwide. The Maison is known for its daring use of color, exceptional gemstones, and avant-garde designs that push the boundaries of traditional jewelry.
Serves as the global headquarters, housing key operations including design, high-jewelry ateliers (or oversight thereof), global strategy, marketing, and client relations for the Maison.
Located on the prestigious Rue du Rhône, Geneva's premier luxury shopping street, amidst other world-renowned jewelers and watchmakers. The boutique and offices likely feature an elegant, discreet design reflecting the brand's exclusivity and artistic focus.
Characterized by a deep appreciation for artistry, precision, innovation, and heritage. The environment likely fosters creativity and meticulous attention to detail, essential for producing high jewelry.
Geneva is a global hub for luxury, finance, and watchmaking/jewelry craftsmanship. Establishing a headquarters here underscores Boghossian's status as a premier international high jewelry brand and provides access to skilled artisans and a discerning clientele.
Boghossian maintains a strategic global presence with flagship boutiques in key luxury capitals including Geneva, London, and Hong Kong, as well as a seasonal boutique in Gstaad. Beyond these physical locations, the Maison participates in prestigious international art and jewelry fairs (e.g., TEFAF, Masterpiece London) and offers private viewings and bespoke services to its elite clientele worldwide, ensuring personalized access to their exceptional creations and craftsmanship.
40 Rue du Rhône
Geneva
Geneva
Switzerland
Address: 26 Old Bond Street, London, W1S 4AP, UK
Caters to a sophisticated clientele in London, a major global financial and cultural center, and strengthens brand presence in Europe. Offers bespoke services and private viewings.
Address: Shop G22, G/F, Landmark Prince's, 10 Chater Road, Central, Hong Kong
Provides access to the dynamic Asian luxury market, particularly Greater China. Focuses on sales, brand building, and cultivating relationships with collectors and high-net-worth individuals in the region.
Address: Promenade 75, 3780 Gstaad, Switzerland
Offers a luxurious shopping experience in a high-end resort setting, targeting wealthy tourists and seasonal residents with an interest in unique high jewelry pieces.
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As of April 2025, BOGHOSSIAN' leadership includes:
BOGHOSSIAN has been backed by several prominent investors over the years, including:
As a private, family-owned Maison, Boghossian does not typically publicize executive movements. Leadership roles are often held by family members across generations, with transitions managed internally. No major public announcements of executive hires or exits have been noted in the last 12 months.
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While Boghossian's specific internal email format patterns are not publicly disclosed, luxury brands of this nature typically use professional and consistent structures. Common formats include [first_initial][last_name]@[companydomain.com] or [first_name].[last_name]@[companydomain.com]. For general inquiries, a generic address like info@ or contact@ is common.
[first_initial][last_name]@boghossianjewels.com or [first_name].[last_name]@boghossianjewels.com
Format
info@boghossianjewels.com (general inquiries example), r.boghossian@boghossianjewels.com (plausible executive example)
Example
70%
Success rate
Wallpaper* • October 26, 2023
Wallpaper* magazine highlighted Boghossian's Merveilles collection, praising its innovative 'Merveilles' setting technique that creates an illusion of diamonds floating on air. The article underscores the Maison's mastery in gem-setting and avant-garde design, showcasing pieces where metal seems to disappear, allowing light to pass through the gemstones unobstructed....more
Financial Times - HTSI • July 7, 2023
The Financial Times' How To Spend It supplement featured Boghossian's 'Dancing Diamonds' concept, part of their Merveilles collection. It highlighted the kinetic quality of the jewelry, where diamonds are set to shimmer and move with the wearer, showcasing the brand's technical ingenuity and artistic vision....more
Robb Report • May 11, 2023
Robb Report showcased a remarkable Boghossian ring featuring a significant 31-carat D Flawless marquise-cut diamond. The piece exemplifies the Maison's signature 'Art of Inlay' and 'Kissing' techniques, where the main stone appears to float, demonstrating Boghossian's skill in handling exceptional gemstones and creating unique, gravity-defying designs....more
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