Boden is a British clothing retailer primarily selling online and by mail order and catalogue. Founded by Johnnie Boden in 1991, the company offers stylish and colourful clothing and accessories for women, men, and children. Known for its distinctive prints, quality fabrics, and classic British style with a contemporary twist, Boden has grown into a globally recognized brand, priding itself on ethical trading and sustainability efforts.
Serves as the central hub for Boden's global operations, including design, merchandising, marketing, e-commerce management, and corporate functions.
The headquarters is known for its vibrant and creative interior design, reflecting the brand's colourful aesthetic. It often features open-plan workspaces to encourage collaboration.
Boden's HQ fosters a creative, collaborative, and friendly work environment. Employees often describe it as a place that values individuality and passion for the brand, with an emphasis on work-life balance and company social events.
The London HQ is significant as it's the birthplace of the brand and the core decision-making center that drives Boden's product development, brand identity, and international strategy.
Boden operates primarily as an e-commerce and mail-order business with a significant international reach. Key markets include the United Kingdom, United States, Germany, Australia, and France. While physical stores are limited, its online platform supports sales and distribution to customers in over 60 countries. Global functions supported include localized marketing, international shipping and logistics, multi-currency e-commerce platforms, and region-specific customer service.
Boden House, 114-120 Victoria Road
London
England
United Kingdom
Address: 1 Boden Way, Pittston, PA 18640, USA
To efficiently manage logistics and provide dedicated customer support for the growing North American market, ensuring faster delivery times and localized service.
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As of April 2025, Boden' leadership includes:
Boden has been backed by several prominent investors over the years, including:
Public information regarding specific executive hires or exits at private companies like Boden within the immediate last 12 months can be limited. Key leadership positions have shown stability with long-term figures. Any major changes are typically announced via fashion trade publications or company statements.
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Boden commonly uses the 'first.last' or 'firstinitiallast' email format. Variations might exist, but these are the most frequently observed patterns for corporate communications.
[first].[last]@boden.co.uk or [first_initial][last]@boden.co.uk
Format
john.doe@boden.co.uk
Example
85%
Success rate
Drapers • March 7, 2024
Boden reported a decrease in sales and a swing to an operating loss for the year to 31 December 2022, citing challenging market conditions, inflationary pressures, and the cost-of-living crisis impacting consumer spending....more
Retail Gazette • October 5, 2023
Boden's pre-tax losses widened to £31.4m in the year to December 2022 from £4.4m the previous year. Sales dipped 1.9% to £350.2m. The retailer attributed the performance to a volatile consumer environment and increased costs....more
TheIndustry.fashion • February 1, 2023
Boden partnered with fashion rental platform HURR to launch a curated collection of its occasionwear, allowing customers to rent pieces. This move aligns with growing consumer interest in sustainable fashion and the sharing economy....more
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