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Boden's Overview

Total employees846
HeadquartersLondon
Founded1991

Boden is a British clothing retailer primarily selling online and by mail order and catalogue. Founded by Johnnie Boden in 1991, the company offers stylish and colourful clothing and accessories for women, men, and children. Known for its distinctive prints, quality fabrics, and classic British style with a contemporary twist, Boden has grown into a globally recognized brand, priding itself on ethical trading and sustainability efforts.

Where is Boden's Headquarters?

HQ Function

Serves as the central hub for Boden's global operations, including design, merchandising, marketing, e-commerce management, and corporate functions.

Notable Features:

The headquarters is known for its vibrant and creative interior design, reflecting the brand's colourful aesthetic. It often features open-plan workspaces to encourage collaboration.

Work Culture:

Boden's HQ fosters a creative, collaborative, and friendly work environment. Employees often describe it as a place that values individuality and passion for the brand, with an emphasis on work-life balance and company social events.

HQ Significance:

The London HQ is significant as it's the birthplace of the brand and the core decision-making center that drives Boden's product development, brand identity, and international strategy.

Values Reflected in HQ: The HQ environment aims to reflect Boden's core values: Britishness, style, quality, fun, and a customer-centric approach. The design and atmosphere often mirror the cheerful and optimistic nature of its clothing.

Location:

Boden operates primarily as an e-commerce and mail-order business with a significant international reach. Key markets include the United Kingdom, United States, Germany, Australia, and France. While physical stores are limited, its online platform supports sales and distribution to customers in over 60 countries. Global functions supported include localized marketing, international shipping and logistics, multi-currency e-commerce platforms, and region-specific customer service.

Street Address:

Boden House, 114-120 Victoria Road

City:

London

State/Province:

England

Country:

United Kingdom

Boden's Global Presence

Pittston, Pennsylvania, USA

Address: 1 Boden Way, Pittston, PA 18640, USA

To efficiently manage logistics and provide dedicated customer support for the growing North American market, ensuring faster delivery times and localized service.

Buying Intent Signals for Boden

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Boden

As of April 2025, Boden' leadership includes:

Johnnie Boden - Founder & Creative Director
Julian Granville - Chairman
Shaun Packe - Global Chief Trading & Marketing Officer
Paul O'Beirne - Chief Financial Officer

Investors of Boden

Boden has been backed by several prominent investors over the years, including:

Primarily privately owned by founder Johnnie Boden and his family.
Historically had minority stake investment from Rutland Partners (exited).

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Public information regarding specific executive hires or exits at private companies like Boden within the immediate last 12 months can be limited. Key leadership positions have shown stability with long-term figures. Any major changes are typically announced via fashion trade publications or company statements.

Technology (Tech Stack) used by Boden

Discover the tools Boden uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Boden Email Formats and Examples

Boden commonly uses the 'first.last' or 'firstinitiallast' email format. Variations might exist, but these are the most frequently observed patterns for corporate communications.

[first].[last]@boden.co.uk or [first_initial][last]@boden.co.uk

Format

john.doe@boden.co.uk

Example

85%

Success rate

News and media

DrapersMarch 7, 2024

Boden sales and profits fall amid 'challenging year'

Boden reported a decrease in sales and a swing to an operating loss for the year to 31 December 2022, citing challenging market conditions, inflationary pressures, and the cost-of-living crisis impacting consumer spending....more

Retail GazetteOctober 5, 2023

Boden losses widen as it blames ‘volatile consumer environment’

Boden's pre-tax losses widened to £31.4m in the year to December 2022 from £4.4m the previous year. Sales dipped 1.9% to £350.2m. The retailer attributed the performance to a volatile consumer environment and increased costs....more

TheIndustry.fashionFebruary 1, 2023

Boden launches rental edit with HURR

Boden partnered with fashion rental platform HURR to launch a curated collection of its occasionwear, allowing customers to rent pieces. This move aligns with growing consumer interest in sustainable fashion and the sharing economy....more

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