HQ Function

Serves as the central hub for Boden's global operations, including design, merchandising, marketing, e-commerce management, and corporate functions.

Notable Features:

The headquarters is known for its vibrant and creative interior design, reflecting the brand's colourful aesthetic. It often features open-plan workspaces to encourage collaboration.

Work Culture:

Boden's HQ fosters a creative, collaborative, and friendly work environment. Employees often describe it as a place that values individuality and passion for the brand, with an emphasis on work-life balance and company social events.

HQ Significance:

The London HQ is significant as it's the birthplace of the brand and the core decision-making center that drives Boden's product development, brand identity, and international strategy.

Values Reflected in HQ: The HQ environment aims to reflect Boden's core values: Britishness, style, quality, fun, and a customer-centric approach. The design and atmosphere often mirror the cheerful and optimistic nature of its clothing.

Location:

Boden operates primarily as an e-commerce and mail-order business with a significant international reach. Key markets include the United Kingdom, United States, Germany, Australia, and France. While physical stores are limited, its online platform supports sales and distribution to customers in over 60 countries. Global functions supported include localized marketing, international shipping and logistics, multi-currency e-commerce platforms, and region-specific customer service.

Street Address:

Boden House, 114-120 Victoria Road

City:

London

State/Province:

England

Country:

United Kingdom