BODEGA
BODEGA's Overview
Bodega was a startup founded in 2017 by ex-Google employees Paul McDonald and Ashwath Rajan. Its mission was to bring the convenience of a corner store directly to consumers through app-enabled, automated pantry boxes or kiosks placed in apartment lobbies, gyms, offices, and college campuses. These units used computer vision and AI to track purchases and learn local preferences. The company faced initial controversy over its name, which some felt was insensitive to actual bodegas and their cultural role. In July 2019, Bodega rebranded to Stockwell in an attempt to move past the controversy and better reflect its evolving vision. Despite raising over $50 million in funding, Stockwell ceased operations in July 2020, citing the economic challenges and changing consumer behavior brought on by the COVID-19 pandemic.
Where is BODEGA's Headquarters?
HQ Function
Served as the central hub for all company operations, including engineering, product development, marketing, sales, and corporate management during its operational years.
Notable Features:
Likely a standard open-plan office space typical for tech startups in the Bay Area, designed to foster collaboration and innovation. Specific architectural details are not widely known.
Work Culture:
Embodied a typical venture-backed startup culture: fast-paced, ambitious, and focused on technological disruption. The environment likely encouraged rapid iteration, problem-solving, and a 'fail fast, learn fast' mentality.
HQ Significance:
The San Francisco headquarters was crucial as it was the epicenter for developing their proprietary automated retail technology, managing kiosk deployments, and strategizing market expansion.
Values Reflected in HQ: The headquarters likely aimed to reflect the company's core values of innovation, convenience, technological advancement, and a modern approach to retail.
Location:
Bodega's operational focus was primarily within the United States. They deployed their automated kiosks in various urban locations, such as apartment buildings, university campuses, and workplaces, mainly in select U.S. cities. The company did not establish a significant international operational presence before it ceased operations in 2020.
Street Address:
Specific street address not publicly detailed; operated from a leased office space in San Francisco.
City:
San Francisco
State/Province:
CA
Country:
USA
BODEGA's Global Presence
Buying Intent Signals for BODEGA
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of BODEGA
As of April 2025, BODEGA' leadership includes:
Investors of BODEGA
BODEGA has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the 12 months leading to its shutdown in July 2020, Bodega (then Stockwell) was focused on navigating operational challenges. No major high-profile executive hires or departures were publicly announced during this period, apart from the eventual cessation of operations involving all staff, including the founding executive team who led the company until its closure.
Technology (Tech Stack) used by BODEGA
Discover the tools BODEGA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BODEGA Email Formats and Examples
While Bodega (and later Stockwell) is no longer operational, startups typically use common email patterns. The most probable formats would have been based on first name, last name, or first initial and last name combined with their domain @bodega.ai or @stockwell.ai.
[first].[last]@bodega.ai or [first]@bodega.ai (speculative, company defunct)
Format
paul.mcdonald@bodega.ai (example, company defunct, email inactive)
Example
0%
Success rate
News and media
TechCrunch • July 1, 2020
Stockwell, formerly Bodega, shuts down its smart store operations
Stockwell, the company formerly known as Bodega that aimed to disrupt corner stores with automated kiosks, announced its shutdown, citing challenges related to the COVID-19 pandemic....more
TechCrunch • July 16, 2019
Bodega, the controversial vending machine startup, rebrands as Stockwell
Bodega announced its rebranding to Stockwell, aiming to move past the controversy surrounding its original name and better reflect its mission of providing stocked, accessible retail points....more
Fast Company • September 13, 2017
These Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete
An introduction to Bodega, founded by two ex-Googlers, detailing their plan to deploy AI-powered pantry boxes across various locations, sparking immediate debate about its impact on local businesses....more
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