HQ Function

The headquarters serves as the central hub for BoConcept's global operations, encompassing product design and development, brand management, international marketing strategy, supply chain coordination, franchise support, and corporate administration.

Notable Features:

The Herning campus likely reflects modern Scandinavian architecture and design principles, incorporating state-of-the-art design studios, R&D facilities, and potentially showrooms. It is designed to foster creativity, innovation, and efficient global operations.

Work Culture:

The work culture at BoConcept's headquarters is characterized by a strong emphasis on Danish design traditions (simplicity, functionality, craftsmanship), innovation, sustainability, and a collaborative, international mindset. It fosters creativity and a passion for creating beautiful and functional urban living spaces.

HQ Significance:

BoConcept's Herning headquarters is significant as it represents the birthplace and enduring core of the company's design philosophy and global brand identity. It anchors its Danish heritage in a region celebrated for furniture craftsmanship, driving the brand's vision worldwide.

Values Reflected in HQ: The headquarters embodies BoConcept's core values: a passion for design, respect for craftsmanship, a commitment to quality and functionality, and the Danish concept of 'Hygge' – creating comfortable and congenial atmospheres. Modernity, urban appeal, and customization are also central.

Location:

BoConcept maintains a robust global presence, supporting its operations through a comprehensive network of functions. These include: management and support for over 340 retail stores (both franchise and company-owned) in more than 65 countries, international sales and business development, centralized product design and sourcing, global marketing and brand management, sophisticated supply chain and logistics operations, worldwide customer service, and professional interior design consultancy services available through its stores globally.

Street Address:

Mørupvej 16

City:

Herning

State/Province:

Region Midtjylland (Central Denmark Region)

Country:

Denmark