Bobbi Brown Cosmetics
Bobbi Brown Cosmetics's Overview
Bobbi Brown Cosmetics is a global prestige beauty brand that empowers individuals to embrace and enhance their unique beauty. Founded by renowned makeup artist Bobbi Brown in 1991, the brand is celebrated for its universally flattering makeup in wearable shades, long-wearing formulas, and simple, effective skincare. It champions a 'be who you are' beauty philosophy, emphasizing natural-looking makeup. Acquired by The Estée Lauder Companies in 1995, Bobbi Brown Cosmetics continues to innovate while staying true to its founder's vision of authentic beauty.
Where is Bobbi Brown Cosmetics's Headquarters?
HQ Function
Global brand management, product development and innovation, international marketing strategy, and administrative oversight for Bobbi Brown Cosmetics, under the umbrella of The Estée Lauder Companies.
Notable Features:
Located in the iconic General Motors Building, offering a prestigious address with modern corporate amenities. The environment supports creative collaboration and brand development for Estée Lauder's portfolio, including Bobbi Brown.
Work Culture:
The work culture at The Estée Lauder Companies, including teams for Bobbi Brown, is generally characterized by professionalism, innovation, and a fast-paced environment focused on the prestige beauty market. It fosters creativity, collaboration, and a commitment to quality and brand excellence, infused with Bobbi Brown's ethos of empowerment and authenticity.
HQ Significance:
Serves as the central nervous system for Bobbi Brown Cosmetics' global operations, where key strategic decisions, product pipelines, and worldwide marketing campaigns are developed and managed in alignment with The Estée Lauder Companies' corporate objectives.
Values Reflected in HQ: The headquarters environment reflects values of prestige, quality, innovation in beauty, and global leadership, consistent with both Bobbi Brown's foundational principles and The Estée Lauder Companies' corporate values.
Location:
Bobbi Brown Cosmetics products are sold in over 75 countries and territories worldwide. This extensive global reach is achieved through a multi-channel distribution strategy that includes department stores, specialty beauty retailers (like Sephora and Ulta), brand-owned freestanding stores in key markets, airport retail, and robust e-commerce platforms. Global functions supported internationally include localized marketing, sales, supply chain management, retail operations, public relations, and makeup artist training and education, all managed via The Estée Lauder Companies' comprehensive international infrastructure.
Street Address:
The General Motors Building, 767 Fifth Avenue
City:
New York
State/Province:
NY
Country:
USA
Bobbi Brown Cosmetics's Global Presence
London, United Kingdom
Address: One Fitzroy, 6 Mortimer Street, London, W1T 3JJ, UK (The Estée Lauder Companies UK & Ireland HQ)
Drives brand growth, oversees distribution, and executes tailored marketing initiatives for Bobbi Brown Cosmetics consumers in the UK, Ireland, and often supports the broader EMEA region.
Paris, France
Address: Estée Lauder Companies, 48 Rue Cambon, 75001 Paris, France (Estée Lauder EMEA HQ)
Coordinates brand strategies, product launches, and marketing efforts across multiple countries in the EMEA region, ensuring brand consistency and relevance for Bobbi Brown Cosmetics.
Shanghai, China
Address: Jing An Kerry Centre, 1515 Nanjing West Road, Shanghai, China (Estée Lauder APAC HQ)
Leads market expansion, consumer engagement, and retail strategy for Bobbi Brown Cosmetics in the fast-growing APAC beauty sector, tailoring products and messaging to diverse consumer preferences.
Buying Intent Signals for Bobbi Brown Cosmetics
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Bobbi Brown Cosmetics
As of April 2025, Bobbi Brown Cosmetics' leadership includes:
Investors of Bobbi Brown Cosmetics
Bobbi Brown Cosmetics has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Executive leadership for Bobbi Brown Cosmetics is managed within The Estée Lauder Companies. In September 2023, Jean-Guillaume Trottier's role was expanded to include Global Brand President for Bobbi Brown, as part of a strategic alignment of brand leadership within ELC. No other major brand-specific new hires or exits at the top global leadership level for Bobbi Brown have been publicly highlighted in the past 12 months.
New Appointments:
Technology (Tech Stack) used by Bobbi Brown Cosmetics
Discover the tools Bobbi Brown Cosmetics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bobbi Brown Cosmetics Email Formats and Examples
As a brand within The Estée Lauder Companies (ELC), employees at Bobbi Brown Cosmetics typically use email addresses associated with the parent company. Common formats at ELC include the first initial followed by the last name, or first name separated by a dot from the last name. Some brand-specific communications might exist, but corporate roles usually follow ELC standards.
[first_initial][last]@elcompanies.com (e.g., jsmith@elcompanies.com) or [first].[last]@elcompanies.com (e.g., jane.smith@elcompanies.com)
Format
jsmith@elcompanies.com
Example
70%
Success rate
News and media
The Estée Lauder Companies Inc. • February 6, 2024
Bobbi Brown Cosmetics mentioned in Estée Lauder Companies Fiscal 2024 Second Quarter Results
The Estée Lauder Companies reported its Q2 fiscal 2024 results. While specific brand figures are often consolidated, performance in the makeup category, which includes Bobbi Brown, was discussed. Bobbi Brown was noted for strong performance in certain hero products like Vitamin Enriched Face Base and expansion in key markets....more
Happi Magazine • October 12, 2023
Estée Lauder Appoints Jean-Guillaume Trottier Global Brand President for Jo Malone, Bobbi Brown and Darphin
The Estée Lauder Companies announced that Jean-Guillaume Trottier was appointed Global Brand President, Jo Malone London, Bobbi Brown and Darphin, effective September 2023. This strategic move aims to further accelerate growth and innovation for these key brands within the ELC portfolio....more
Glossy • August 18, 2023
Bobbi Brown Cosmetics sees resurgence thanks to TikTok and newness
Bobbi Brown Cosmetics has experienced a renewed interest, particularly among younger consumers, driven by viral trends on TikTok featuring its hero products and strategic introduction of new items. The brand's focus on 'quiet luxury' and effective formulas resonates well with current beauty ideals....more
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