BN3TH (pronounced 'beneath') is a Canadian company that designs and manufactures innovative men's underwear and apparel. They are renowned for their patented MyPakage Pouch Technology™, a 3-dimensional pouch that provides exceptional support and comfort by preventing skin-on-skin contact. BN3TH aims to elevate everyday essentials through a focus on performance, sustainability, and comfort, catering to active lifestyles and daily wear. The company was originally founded as MyPakage in 2010 and rebranded to BN3TH in 2017.
Serves as the central hub for design, product development, marketing, global sales strategy, and administrative operations for BN3TH's activities.
Located in a modern business park in North Vancouver, likely offering an environment conducive to creativity and collaboration, with easy access to outdoor recreational activities that inspire the brand.
Likely fosters a dynamic, innovative, and active work environment, reflecting its brand identity. Emphasis on collaboration, apparel technology advancement, sustainability, and a passion for comfort and performance.
The North Vancouver HQ is significant as the birthplace and ongoing development center for the brand's innovative MyPakage Pouch Technology™ and drives its global strategy, product evolution, and commitment to sustainable practices.
BN3TH serves a global customer base through its primary headquarters in Canada, a European office in the Netherlands, and an extensive network of international distributors and e-commerce platforms. This structure enables them to manage design, oversee manufacturing, and coordinate marketing, sales, and customer support for key markets including North America, Europe, Australia, New Zealand, and parts of Asia. BN3TH products are available in numerous countries via retail partnerships and direct-to-consumer online sales channels.
100-980 W 1st St
North Vancouver
British Columbia
Canada
Address: Atoomweg 63, 3542 AA Utrecht, Netherlands
To grow BN3TH's market presence in Europe, adapt marketing strategies for diverse European consumer bases, and oversee regional logistics and customer service operations.
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As of April 2025, BN3TH' leadership includes:
BN3TH has been backed by several prominent investors over the years, including:
There have been no major publicly announced executive hires or exits at BN3TH in the last 12 months. The current leadership team appears to be stable.
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BN3TH likely utilizes standard corporate email address formats. While not officially published, common structures include combinations of first name, last name, or initials with their domain @bn3th.com. For example, [first].[last]@bn3th.com or [first_initial][last]@bn3th.com are plausible formats.
[first].[last]@bn3th.com or [first_initial][last]@bn3th.com
Format
jane.doe@bn3th.com
Example
70%
Success rate
ShopEatSurf • March 7, 2024
BN3TH announced the launch of its Spring/Summer 2024 collection, featuring new designs, vibrant prints, and innovative colorways across its popular underwear and apparel lines. The collection continues to prioritize comfort with its signature MyPakage Pouch Technology™ and sustainable fabric choices....more
King Snow Magazine • February 1, 2024
BN3TH has collaborated with professional skier Phil Casabon to release a new Pro Series Boxer Brief. This partnership highlights BN3TH's commitment to athlete-driven design and performance, merging Casabon's unique style with the brand's advanced comfort technology....more
BN3TH News (Press Release or Blog) • November 15, 2023
BN3TH reiterated its dedication to sustainability through the increased use of eco-friendly materials such as TENCEL™ Modal fibers and recycled polyester in its Fall/Winter 2023 product lines. The company continues to focus on reducing its environmental footprint while delivering high-performance, comfortable apparel....more
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