BMW M
BMW M's Overview
BMW M GmbH, formerly known as BMW Motorsport GmbH, is a high-performance subsidiary of BMW AG. Established in 1972, BMW M is renowned for developing and manufacturing modified, higher-trim versions of BMW's standard cars, known as M models (e.g., M3, M5). Beyond creating iconic road cars, BMW M is deeply rooted in motorsport, with a rich history of racing success. The division also offers M Performance Parts, the BMW Individual program for bespoke vehicle customization, and the BMW Driving Experience for advanced driver training. BMW M embodies the pinnacle of BMW's engineering prowess, focusing on dynamic performance, agility, and precision, often described as 'The Ultimate Driving Machine' taken to its extreme.
Where is BMW M's Headquarters?
HQ Function
The headquarters in Garching serves as the central hub for the design, development, engineering, and initial assembly of BMW M vehicles. It also manages M motorsport activities, M Performance Parts, BMW Individual, and BMW Driving Experience programs.
Notable Features:
The Garching facility includes state-of-the-art development and engineering centers, design studios, workshops, and prototype manufacturing capabilities. It's designed to foster innovation and precision in high-performance automotive engineering.
Work Culture:
The work culture at BMW M is characterized by a passion for high performance, precision engineering, and innovation. It's a dynamic and demanding environment, attracting top talent dedicated to pushing the boundaries of automotive technology and driving pleasure.
HQ Significance:
The Garching headquarters is the heart of the BMW M brand, where iconic M cars are conceived and brought to life. It symbolizes BMW's commitment to high-performance vehicles and its motorsport legacy, driving innovation that often benefits the broader BMW range.
Values Reflected in HQ: The headquarters reflects BMW M's core values: dynamism, precision, innovation, exclusivity, and a deep connection to motorsport heritage.
Location:
While core research, development, and specialized manufacturing are centered in Germany, BMW M has a significant global presence. M models are sold and serviced through BMW's extensive worldwide dealership network. M Performance Parts and the BMW Individual customization program are available in most markets. BMW Driving Experience programs, featuring M vehicles, are also offered internationally, allowing enthusiasts to experience M performance in various locations.
Street Address:
Daimlerstraße 19
City:
Garching bei München
State/Province:
Bavaria
Country:
Germany
BMW M's Global Presence
Nürburg, Germany
Address: BMW M Testcenter Nürburg, Nürburgring Boulevard 1, 53520 Nürburg, Germany
Provides direct access to the Nürburgring for intensive vehicle development and setup optimization, ensuring M cars deliver their signature track-capable performance.
Buying Intent Signals for BMW M
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of BMW M
As of April 2025, BMW M' leadership includes:
Investors of BMW M
BMW M has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As of the last 12 months, there have been no publicly announced major C-suite executive hires or exits specifically for BMW M GmbH. Franciscus van Meel continues in his role as CEO of BMW M GmbH.
Technology (Tech Stack) used by BMW M
Discover the tools BMW M uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BMW M Email Formats and Examples
Employees at BMW M GmbH, as part of the BMW Group, typically use email addresses associated with the BMW Group domain. The most common format is firstname.lastname@bmwgroup.com or firstname.lastname@bmw.de (for Germany-based employees).
firstname.lastname@bmwgroup.com
Format
markus.mueller@bmwgroup.com
Example
85%
Success rate
News and media
BMW PressClub Global • May 8, 2024
BMW M News: The new BMW M4 CS.
BMW M GmbH unveiled the new BMW M4 CS, a special-edition model bridging the gap between the M4 Competition Coupé with M xDrive and the limited-run M4 CSL. It features increased engine power (550 hp), bespoke chassis tuning, lightweight construction, and exclusive design elements for enhanced track performance and everyday usability....more
BMW Blog • April 17, 2024
BMW M News: BMW M Boss Confirms Next-Gen M5 Touring Will Have Over 700 HP
Franciscus van Meel, CEO of BMW M, confirmed that the upcoming G99 BMW M5 Touring will feature a plug-in hybrid powertrain similar to the BMW XM, producing over 700 horsepower. This marks the return of an M5 wagon to the lineup, emphasizing high performance combined with practicality....more
Motor1.com • March 14, 2024
BMW M News: BMW M Hints Manual Gearbox May Not Survive Past 2030
Reports and statements from BMW M executives suggest that while manual transmissions are currently offered in models like the M2, M3, and M4, they may be phased out by the end of the decade due to declining take rates, emissions regulations, and the performance advantages of modern automatic transmissions, especially in electrified powertrains....more
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