HQ Function

Serves as the central hub for strategic management, research and development, design, and corporate functions for the entire BMW Group globally.

Notable Features:

The iconic 'Vierzylinder' (Four-Cylinder) tower, a landmark of modernist architecture resembling a four-cylinder engine, and the adjacent BMW Welt, a futuristic brand experience and vehicle delivery center. The BMW Museum is also part of this complex.

Work Culture:

Fosters a culture of innovation, precision engineering, and global collaboration, attracting talent focused on shaping the future of mobility. Emphasis on performance, quality, and sustainability.

HQ Significance:

Symbolizes the company's engineering heritage and forward-looking vision. Its location in Munich anchors BMW in one of Europe's leading technology and automotive clusters.

Values Reflected in HQ: Innovation (futuristic design of BMW Welt, technological focus), performance (engineering symbolism of Vierzylinder), sustainability (modern building standards and operational goals), and brand heritage are strongly reflected in its architecture and function.

Location:

BMW Group operates a global network of 30+ production and assembly plants across 15 countries, R&D centers in key innovation hubs (e.g., Germany, USA, China, Japan, South Korea), and a sales and service network in over 140 countries. This worldwide presence supports functions including vehicle manufacturing, component production, research and development for future technologies (like e-mobility, autonomous driving, connectivity, artificial intelligence), procurement, IT, sales, marketing, and financial services.

Street Address:

Petuelring 130

City:

Munich

State/Province:

Bavaria

Country:

Germany