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Bluffworks's Overview

Total employees10
HeadquartersNew York
Founded2012

Bluffworks designs and sells versatile travel apparel for men and women, focusing on clothing that is wrinkle-resistant, machine-washable, comfortable, and stylish. Their product line includes pants, blazers, shirts, dresses, and accessories, engineered with technical fabrics to meet the demands of modern travelers and busy professionals. The brand aims to provide go-to pieces that transition seamlessly from a plane to a business meeting or a casual outing, eliminating the need for extensive packing or ironing.

Where is Bluffworks's Headquarters?

HQ Function

The New York City headquarters serves as the central hub for Bluffworks' design, product development, marketing, e-commerce operations, and overall business strategy.

Notable Features:

Located in a prominent commercial area of Manhattan, the specific office features are typical of modern leased spaces, focusing on functionality and collaboration rather than unique architectural highlights.

Work Culture:

Bluffworks fosters an entrepreneurial, fast-paced, and collaborative work culture. As a direct-to-consumer brand, the team is likely passionate about product innovation, customer experience, and practical style.

HQ Significance:

Being headquartered in New York City provides Bluffworks with direct access to the fashion industry, a diverse talent pool, and insights into global travel and lifestyle trends, which are integral to its brand identity.

Values Reflected in HQ: The choice of a New York City HQ reflects Bluffworks' ambition, its connection to a sophisticated urban and travel-oriented customer base, and its commitment to modern, practical solutions.

Location:

Bluffworks primarily operates as an e-commerce D2C (Direct-to-Consumer) brand, serving a global customer base through its online store. They support international shipping to many countries, allowing customers worldwide to access their travel-focused apparel. Their marketing and customer support functions are also geared towards a global audience.

Street Address:

205 E 42nd St

City:

New York

State/Province:

NY

Country:

USA

Bluffworks's Global Presence

Buying Intent Signals for Bluffworks

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bluffworks

As of April 2025, Bluffworks' leadership includes:

Stefan Loble - Founder & CEO
Diana Gats Rutan - Head of Product
Adam Rapp - Head of Growth

Investors of Bluffworks

Bluffworks has been backed by several prominent investors over the years, including:

Bootstrapped

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No public announcements regarding significant executive new hires or departures at Bluffworks have been identified in the last 12 months. The company appears to maintain a stable core leadership team.

Technology (Tech Stack) used by Bluffworks

Discover the tools Bluffworks uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bluffworks Email Formats and Examples

Bluffworks likely uses a common professional email format. Based on available data and standard industry practices, the primary format appears to be the employee's first name followed by the company domain.

first@bluffworks.com

Format

stefan@bluffworks.com

Example

85%

Success rate

News and media

Good HousekeepingMay 10, 2024

Bluffworks Trevi Dress Featured in Good Housekeeping's Best Wrinkle-Free Travel Clothes

Bluffworks' Trevi Dress was highlighted by Good Housekeeping in their roundup of '13 Best Wrinkle-Free Travel Clothes for Women.' The dress was praised for its comfortable, stretchy, machine-washable fabric, and flattering A-line silhouette, making it an excellent choice for travelers seeking style and convenience....more

Bluffworks BlogApril 3, 2024

Bluffworks Launches New Threshold T-Shirt for Women

Bluffworks announced the introduction of their new Threshold T-Shirt for women. This addition to their women's collection is designed with performance features like wrinkle-resistance and quick-drying fabric, aligning with the brand's focus on versatile clothing for travel and everyday wear....more

Gear PatrolFebruary 20, 2024

Bluffworks Ascender 5-Pocket Pant Recognized by Gear Patrol

Gear Patrol featured the Bluffworks Ascender 5-Pocket Pant in their list of 'The Best Travel Pants for Men in 2024.' The pants were commended for their blend of technical performance, comfort, and style suitable for various travel scenarios....more

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