Blue Buffalo
Blue Buffalo's Overview
Blue Buffalo, often referred to as BLUE, is a prominent pet food company specializing in natural and healthy foods and treats for dogs and cats. Founded on the promise of providing pets with high-quality ingredients inspired by a wolf's natural diet, their product lines emphasize real meat, fruits, and vegetables. The company's philosophy is "Love them like family, feed them like family." Blue Buffalo was acquired by General Mills in 2018, and continues to operate as a key brand within General Mills' pet portfolio, maintaining its commitment to natural pet nutrition.
Where is Blue Buffalo's Headquarters?
HQ Function
Serves as the main hub for Blue Buffalo's brand management, marketing strategy, product innovation for its natural pet foods, sales leadership, and administrative operations, while coordinating with the broader General Mills network.
Notable Features:
The Wilton headquarters consists of modern office facilities designed to foster collaboration and drive innovation in pet nutrition. While specific architectural details are not widely publicized, the suburban Connecticut location offers a campus-like environment suitable for focused work and brand development.
Work Culture:
As part of General Mills, the work culture at Blue Buffalo likely combines the brand's original entrepreneurial spirit and deep passion for pet well-being with the established corporate practices and resources of General Mills. There is a strong emphasis on product quality, animal health, and collaborative teamwork to uphold the brand's 'feed them like family' ethos.
HQ Significance:
The Wilton headquarters is crucial as it represents the heart of the Blue Buffalo brand. It's where strategic decisions for the brand’s growth, product development, and marketing are spearheaded, ensuring it maintains its unique identity and leadership in the natural pet food segment within the larger General Mills organization.
Values Reflected in HQ: The headquarters' operations embody Blue Buffalo's core values of 'Love them like family, feed them like family.' This is demonstrated through a commitment to research, development of high-quality natural ingredients, ensuring product safety, and maintaining brand integrity, all supported by General Mills' extensive resources and expertise.
Location:
Blue Buffalo products are primarily available and widely recognized in the United States and Canada. Following its acquisition by General Mills, the brand has begun to leverage the parent company's extensive global distribution network to expand its presence into select international markets. The core function supported globally is providing high-quality, natural pet nutrition to pet parents, backed by research, stringent quality standards, and marketing efforts tailored to regional preferences.
Street Address:
15 River Road
City:
Wilton
State/Province:
CT
Country:
USA
Blue Buffalo's Global Presence
Joplin, Missouri, USA
Address: 2001 E. 32nd St, Joplin, MO 64804 (Heartland Pet Food Manufacturing - a key manufacturing partner/facility)
Supports production and distribution for a large portion of the U.S. market, focusing on dry pet foods and treats.
Richmond, Indiana, USA
Address: 1Master Way, Richmond, IN 47374 (Blue Buffalo Manufacturing Facility)
Serves as a key production hub, particularly for wet pet foods and treats, supplying the Eastern and Midwestern U.S. markets.
Minneapolis, Minnesota, USA
Address: 1 General Mills Blvd, Minneapolis, MN 55426
Provides centralized corporate support and strategic direction for all General Mills brands, including Blue Buffalo.
Buying Intent Signals for Blue Buffalo
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Blue Buffalo
As of April 2025, Blue Buffalo' leadership includes:
Investors of Blue Buffalo
Blue Buffalo has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Executive leadership for Blue Buffalo is integrated within the General Mills Pet Segment. Recent notable appointments within this segment reflect ongoing strategic development for the pet food portfolio, including international expansion. No major high-profile departures directly impacting Blue Buffalo's top brand oversight have been publicly announced in the last 12 months.
New Appointments:
Technology (Tech Stack) used by Blue Buffalo
Discover the tools Blue Buffalo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Blue Buffalo Email Formats and Examples
As Blue Buffalo is part of General Mills, corporate communications may use General Mills' standard email format (e.g., firstname.lastname@genmills.com). However, employees directly associated with the Blue Buffalo brand, particularly in marketing, sales, or customer service, often utilize email addresses with the @bluebuffalo.com domain. Common patterns observed are [first].[last]@bluebuffalo.com and [first_initial][last]@bluebuffalo.com.
[first].[last]@bluebuffalo.com or [first_initial][last]@bluebuffalo.com
Format
jane.doe@bluebuffalo.com or jdoe@bluebuffalo.com
Example
70%
Success rate
News and media
Pet Food Processing • February 20, 2024
Blue Buffalo news title: Blue Buffalo Launches New BLUE Tastefuls Spoonless Singles for Cats
Blue Buffalo announced the launch of BLUE Tastefuls Spoonless Singles, a new line of single-serve wet cat food designed for convenience and to provide cats with smooth paté texture meals without needing a spoon....more
General Mills • December 6, 2023
Blue Buffalo news title: General Mills Showcases Pet Segment Strength and Innovation at Investor Day
At its Investor Day, General Mills highlighted the strong performance and ongoing innovation within its Pet segment, with Blue Buffalo as a cornerstone brand. The company discussed strategies for continued growth, including new product development and market expansion for its pet food portfolio....more
Business Wire • July 19, 2023
Blue Buffalo news title: Blue Buffalo, Tuffy’s Pawsitive Action Program Provide Facility Dog for Children’s Minnesota
Blue Buffalo, in partnership with Tuffy's Pawsitive Action program, announced the provision of a facility dog to Children's Minnesota hospital. This initiative aims to support the emotional well-being of patients, families, and staff at the healthcare facility....more
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